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Blog

2016: The good, the bad and the future of digital marketing

It’s not quite over yet, but 2016 has been busy. As I predicted last year, mobile has been a definite focus for almost every marketer and we’re slowly starting to see VR and wearable technology take off.

I've found it interesting to see how businesses have started to scope out new and creative ways to incorporate all of these technologies and opportunities into their marketing strategies. 

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Five things to appreciate about Missguided’s first ever physical store

Missguided is all about fast fashion and fast delivery.

It is well-known for targeting the ‘I want it now’ generation – girls who want an outfit for Saturday night but don’t want to spend loads of money or time trawling the high street. 

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Five compelling reasons to offer free Wi-Fi in-store

I recently discovered Anthropologie has Wi-Fi in its London Regent Street store.

While this might seem like an insignificant detail, it meant I spent a lot longer in there than I planned, which then resulted in me spending far more money than I should have.

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Four top digital priorities for B2B marketers: Report

Back in 2014, Econsultancy's B2B Digital Trends report showed content marketing to be the top priority for B2B marketers.

So, nearly three years later, have things changed? 

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10 exciting digital marketing stats from this week

We resisted the temptation to make this week’s roundup a Black Friday bonanza, but don’t worry, it still includes more shopping-related stats than you can shake a stick at.

There’s also news on search behaviour, digital natives, dark social and more.

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Why personalisation is key to Trainline’s social media strategy

The UK’s rail system has got to be one of the most-complained about services on social media.

With delays and cancellations, here there and everywhere – Twitter is usually a firestorm of negativity.

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Grabbing attention online: Three questions to kickstart your strategy

Understanding how to get attention is perhaps the most underrated business skill in the 21st century.

Before the digital age, meaningful attention for a brand, business or public figure could only be gained through those that controlled distribution, like news outlets, television stations and radio platforms.

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apple black friday

All the digital news stories you missed this week

Happy Black Friday to you all - undoubtedly the most sanctified and unanimously-loved day of them all.

It's not been the busiest week of digital news, but there's plenty a discerning reader like you needs to keep abreast of.

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benefit facebook live

Instant social: How can brands connect with people in the moment?

Brands have had great success using social media to start conversations with fans and followers.

However, with the advent of instant social apps, brands now need to find new ways to connect in the moment.

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How to identify retail customers in store

Identifying customers in store can help tie together sales information and enable a deeper more meaningful relationship with the customer.

But how do we do it well?

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Eight of the best booze brands on social media

Social media can be a tricky beast for alcohol brands.

With strict ASA regulations put in place to protect young people, targeting the right audience with the right kind of content is a constant struggle – especially at Christmas time.

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buster

Why Asda and Waitrose have won the battle of the Xmas TV adverts in 2016

My overwhelming feeling after watching a whole bunch of Christmas adverts is that brands aren't really sure what approach to take.

Have they misjudged the consumer of 2016? Let's start with John Lewis...

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