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Blog

content optimisation tool

Answering the key question of content auditing: Where do I start?

Functional content, on-site content, static content or whatever term you prefer to use, is the lifeblood of any brand’s digital presence.

It plays a crucial role in search visibility, guides users through the customer journey and reflects your brand personality. But it is all too often neglected and left untouched.

One of the reasons for this are two dreaded words; “content” and “audit”.

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Top 100 Digital Agencies 2016: The state of the industry

This year's Top 100 Digital Agencies report is notable for the rise of the consulting firms, as 'digital transformation' comes to the fore.

But what is driving this movement, and what else is revealed by the 2016 rankings?

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15 wondrous examples of data visualization

They say a picture is worth a thousand words.

Which must mean that data visualization is worth an indeterminate amount of numbers... right?

Regardless, it's time we had a round-up of some of the most visually stunning complex data sets out there. Here are fifteen of my faves!

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tinder

Four ways brands are marketing through dating services

Online dating services might not seem like ideal platforms for marketing.

After all, many are monetized primarily through paid subscriptions, and users, for obvious reasons, are probably more focused on finding a date than clicking on ads. 

But in recent years, brands have found ways to insert themselves into the online dating experience. Here are four examples.

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crayola

23 clever uses for colour in ecommerce UX

Colour plays an important part in web design and ecommerce.

From little UX quirks and best practice, to stylish branding and aesthetics, I've rounded up 23 uses for colour in ecommerce.

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travelpeople

Why Lastminute.com is taking control of its ad inventory

Last week, lastminute.com group announced its new media business, The Travel People.

In such an interesting time for online advertising, I wanted to know what this means for lastminute.com group and the advertising on its sites.

Mirroring big publisher websites, is this a move towards more bespoke campaigns and away from standard display?

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hilton app

How hotels can create a more convenient customer experience

Hotel stays can be incredibly frustrating.

So, how can digital tools be used to make them more convenient?

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illegal drugs

Is ad fraud the 21st century drug trade?

Ad fraud is not a new topic, but as some U.S. Senators who are members of the powerful Senate Banking Committee see it, action is needed to prevent ad fraud from ballooning into one of organized crime's most lucrative businesses.

In a letter to the Federal Trade Commission (FTC) urging the agency to look into ad fraud, the Senators suggested "It remains to be seen whether voluntary, market-based oversight is sufficient to protect consumers and advertisers from digital advertising fraud."

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10 notable digital marketing stats of the week

This week's stat round-up includes news about Amazon, data regulation, ad spend and, of course, Pokemon Go.

Check out the Internet Statistics Compendium for lots more information and insight.

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pokemon go

The week's news in digital (in five minutes)

Yes, yes, we'll be talking about Pokémon.

But also Amazon's new programmatic creative video ads, ASOS' one-hour delivery, Nissan's autonomous cars and much more.

Here's your five minute update on the week's digital news.

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How marketers can use new tech to deliver meaningful brand experiences

According to the Future of Experience report by Adobe, produced in collaboration with Goldsmiths, the customer journey no longer exists.

Instead of concentrating on the traditional path to purchase, brands need to consider the customer’s experience as a whole. 

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Who will win the live-streaming battle: Facebook Live or Periscope?

In the age of ephemeral content and channel proliferation, it’s no wonder some marketers feel like they are forever playing a game of catch-up.

Shiny new technologies regularly appear, hit critical mass, and inevitably get surpassed by better tools.

Take the recent rise of live-streaming for example – it is a popular medium transformed into an entirely new format.

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