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Blog

score

Programmatic 101: What are user scoring and propensity modelling?

Essentially, user scoring and propensity modelling are the same thing and they also go by a number of other subtly different synonyms, just to make everything more confusing.

You might have heard or seen reference variously to:

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What can marketers learn from Amazon Go's customer experience?

Last December, Amazon unveiled its first ever bricks-and-mortar grocery store.

Amazon Go is not just your average supermarket of course, but a cashier-free shop that allows customers to pick up their items and walk out without queuing or paying (sort of).

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10 stirring digital marketing stats from this week

Congratulations are in order. You have survived the first week of January (hopefully without too much complaint or injections of coffee).

What better way to reward you than with a jam-packed roundup of digital marketing stats?

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Five predictions for conversion rate optimisation (CRO) in 2017

2017 may finally be the year that businesses start to become customer-centric and embrace intelligent, strategic conversion optimisation (I’ve been saying that every year for what seems like a while now).

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fukoku

All the digital news stories you missed this week

This week's news is short but, like all those left-over Christmas Ferrero Rochers, incredibly sweet.

Redundancies feature heavily, as do airships and talking cars.

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The best social media campaigns and stories from December 2016

In December, we witnessed many brands celebrating Christmas in typically grandiose fashion, as well as happily waving goodbye to the fiasco that was 2016.

Here’s a round-up of the best stories and campaigns from the month.

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Why online publications are ditching comments sections for social

Vice is the latest online publication to scrap its comments section.

In a statement announcing the news, Jonathan Smith, Editor in Chief of Vice Media, explained how comments are ‘prone to anarchy’ where the “loudest, most offensive, and stupidest opinions get pushed to the top and the more reasoned responses drowned out in the noise”.

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dance

Five examples of meaningful motion in web design

At the beginning of the year we take a look at current web design trends.

In our summary of what to look out for in 2017, we highlighted meaningful motion in web design. It's a concept defined by Google, as part of Material Design.

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Four ways to optimise mobile copywriting for a superior UX

In the past couple of years, it’s become more important than ever for websites to be mobile-friendly. 

With two updates to Google’s algorithm, both of which centre around favouring mobile-optimised sites, those that ignore this now risk a significant impact to search rankings.

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hamburger

Five apps & websites that ditched the hamburger menu

The hamburger menu has always been contentious, with many believing its rather smug parallel lines are too abstract, not understood by all users.

Even as the icon proliferated, as more and more company websites went responsive, it has seldom been viewed as a standard.

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How 10 ecommerce sites present returns policies

Now we’re all back in the swing of things, Thursday 5th January might seem like any other day. 

In the world of retail, however, it’s apparently known as ‘National Returns Day’ – AKA, the day we all send back the stuff we didn’t want to receive this Christmas.

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Five things social media marketers like (and five things they don't)

According to the experts, social media in 2017 will be all about live video, chatbots, and perhaps even virtual reality.

While this is the case for some brands, many social media marketers have different priorities for the new year.

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