{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Blog

Electronic Health Records (EHRs) could help pharma marketers reach doctors

Pharma companies face a number of challenges when it comes to digital marketing.

We recently reported on the spectre of a consumer marketing clampdown, and how pharma brands aren't making the most of mobile and social opportunities.

2 comments

As consumers clamor for good deals, discount strategy becomes key for retailers

The road to retail hell might be paved with discounts, but for retailers looking to survive and thrive, deal strategy is all but required.

And it's only likely to become more important if data indicating that consumers are increasingly searching for deals is accurate.

0 comments
ads

Why use CRM data in programmatic media campaigns?

How do CRM and programmatic work together, and what are the challenges for advertisers that haven't yet achieved such integration?

Econsultancy and Sociomantic Labs have published a new report, The Role of CRM in Data-Driven Marketing, so I thought I'd give an overview of where these disciplines meet.

1 comment

Style or sell-out: Three examples of celebrity fashion collaborations

Celebrities are no longer satisfied with just the one career.

From book deals to beauty products, we’re now used to seeing famous faces enjoy a wide range of extra pursuits.

0 comments

How data-driven CX initiatives can avoid the IT 'black hole'

Improving customer experience (CX) is one of the main priorities of most marketing departments these days.

Marketers often struggle, however, to make CX initiatives a priority with their IT department. 

Here are a few ways marketers are succeeding in spite of this barrier.

1 comment

Quantitative marketing: You have enough data to improve performance. I promise.

"We don't have enough data."

This is a common refrain from brands as they begin to 'go digital' and launch more campaigns, but hesitate to deploy comprehensive analytics.

Or it's the line used to ward off assertions that advanced analytics could be the key to successful omnichannel marketing.

0 comments
Lead generation forms

Lead generation forms: Five uncommon strategies to increase conversion rates

Forms sit at one of the most critical points in your marketing funnel - the point at which a visitor can become a lead.

Because of this, forms have a disproportionate amount of influence on your marketing results.

When you double the conversion rate of your form, you double the effectiveness of every single traffic source, marketing channel, and campaign that relies on it.  

2 comments
donkey kong

The 10 steps of digital replatforming

Econsultancy has, in the past, provided a number of buyers' guides for digital technology.

However, I thought it would be useful to publish a brief and generic guide to replatforming, given that many companies are focusing on updating legacy technology.

2 comments

Three tips to help charity marketing videos flourish

One of the categories in this year’s Masters of Marketing Awards celebrates excellence in the charity and non-profit sector.

There’s a lot of competition among charities these days, so I thought I’d highlight a few factors which help to create a really impactful campaign video.

0 comments

The role of artificial intelligence in customer communications

Artificial Intelligence has been prominent in tech news recently, and was a hot topic at SXSW.

The technology has massive potential for use in customer communication, yet will it ever be able to completely replace the need for a human element?

0 comments

Young users aren't fans of targeted social ads: Report

For marketers looking to sell their wares to millennials and their younger siblings, Gen Z, social media is an indispensable channel.

But according to a new study conducted by Harris Poll for Lithium Technologies, marketers that are using targeted social ads to reach members of these groups may be shooting themselves in the foot.

2 comments

The 10 top digital marketing statistics from this week

This week’s round up of stats includes (even more) success for Leicester City, Apple’s latest investment, excitement for Euro 2016 and lots more.

As always, don't forget to check out the Internet Statistics Compendium for further analysis.

0 comments