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Blog

feedback

Giving B&Q customer feedback: the one time I wished for a QR code

QR codes never really took off in the West.

I had nothing against them, just their implementation (on a creative and a technical level).

However, I wanted one at the weekend so I could leave feedback about a store visit.

2 comments

Joining up offline & online data channels in Singapore

Online to offline (O2O) commerce is one of the most frequently talked about topics in retail these days.

Its principles, however, are universal and companies from all industries are working to improve the flow between online and offline customer experience (CX).

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How the Democratic presidential candidates are using social media

The 2016 Presidential primaries are well under way, and not surprisingly, all of the candidates are actively using social media to rally support.

Here's how the two candidates for the Democratic party, Hillary Clinton and Bernie Sanders, are using social media.

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medium

10 things marketers should know about Medium's new publishing platform

Those that have used Medium (300,000 have published there) know it to be a slick and enjoyable tool.

But now Medium has decided it's a platform and not just a social network for writers.

So, what should marketers know about Medium?

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Why restaurants need a hyper-local influencer marketing strategy

The founders of Pizza Pilgrims know a thing or two about influencer marketing. 

Established in 2011, the business has been built on the back of digital and social media.

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chart from ofcom report

Five key findings for marketers from Ofcom's media report

How do UK adults consume media? On what devices? And in what frequency?

The Ofcom Adults’ Media Use and Attitudes Report, published last week, is always an interesting read, showing how habits have changed over the years.

I've picked my highlights for marketers from the survey of 1,841 adults.

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Why do brands continue to make stupid social media decisions?

With many major brands having years of social media experience under their belts, one would expect that the most cringeworthy examples of social media faux pas would be well in the past.

But that isn't the case.

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made.com

MADE.COM on the value of social commerce

Though social is now recognised as an integral part of the marketing mix, many still question its place in commerce.

That's why it was so fascinating to catch up with Hannah Pilpel, social project manager at MADE.COM, to find out what value the brand finds in social.

Hannah revealed some stats as to the monetary value of a social shopper, as well as sharing the brand's channel insight.

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sylvie hall

A day in the life of... a food & drink startup entrepreneur

I always love hearing about food and drink startups, especially on Dragon's Den (or Shark Tank).

And with the rise of online subscription services in FMCG, food and drink brands are springing up all over the internet.

Sylvie Hall is co-founder of EatCleanTea, a brand of matcha tea that you can buy online, subscribe to, or look for (soon) in stockists on the high street.

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humanise brand

Seven ways to humanise your brand through content marketing

Some content is so flat and boring that it can be hard to read.

No one wants to be faced with an article that is corporate, uninspiring, and feels like it has been written by a robot.

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Six common reasons content marketing campaigns don't perform

A growing number of companies are investing more heavily in content marketing, but not all of their campaigns will deliver the performance they're expecting.

There are a number of reasons content marketing campaigns don't succeed.

Here are six of the most common.

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tmall

A beginners' guide to Alibaba's Tmall

For those of you new to Tmall, Alibaba's B2C marketplace, I thought I'd write a brief introduction.

I've included detail of market share, sales, delivery, payment, brands and more.

And for more on this topic, download our China Digital Report, Q1 2016.

1 comment