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Blog

Adidas creates B2B content to help with recruitment

Adidas' GamePlan A is one of the quirkier corporate websites out there.

It's a mixture of motivational interviews with sports stars and a smattering of slightly cod-philosophical editorial that one could imagine a spornosexual nodding his head at.

But it's an interesting site because it shows that content marketing is still trusted, and could be a force in increasingly competitive recruitment.

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What makes ASOS's online customer experience so enjoyable?

How do you combine functional and engaging content to create a great digital customer experience?

Since eDigitalResearch started benchmarking the online customer journey way back in 1999, results have changed massively.

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10 tremendous digital marketing statistics from this week

This week’s roundup includes good news for AdBlock Plus, even better news for Zoella, plus a whole load of insight into customer loyalty, data privacy, mobile payments and more.

For more of the same, download Econsultancy’s Internet Statistics Compendium.

Here we go, folks!

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instant apps

Five implications of Android Instant Apps for marketers

Android Instant Apps allows Android apps to run instantly, without requiring installation. Users will simply tap on a URL.

Developers will need to ensure their apps are 'modularized' and then will be able to offer this service to users on Jelly Bean OS or later.

Many have hailed this announcement from Google's recent I/O event as the most exciting. So what are the implications?

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Three key Digital Transformation takeaways from Digital Cream 2016

Digital transformation is a tricky topic for marketers to define, let alone decipher.

Luckily, that's what Digital Cream is for. 

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Six must-do's for a successful customer experience programme

Customer experience (CX) is talked about a lot these days, but how are companies in the real world facing the challenge of launching a CX programme?

To find out, Econsultancy invited dozens of client-side marketers in the tropical metropolis of Bangkok to discuss CX at roundtables in April of this year.

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google

VR, messaging or Assistant: Which is the best bet for Google?

Google I/O saw the tech giant unveiling products across the hot topics in tech right now.

New messaging apps, a new VR platform and a virtual assistant.

How are these products placed in the market? Which might be the likeliest to succeed?

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disney

10 examples of great Disney marketing campaigns

There are two difficulties with a roundup like this - Disney is massive and it's often hard to disentangle product and marketing.

The company creates such strong stories/brands that all of its media can appear to work seamlessly.

Nevertheless, I've picked out some examples of what could be termed marketing expertise by the film juggernaut.

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How Jamie Oliver harnessed the power of YouTube

Since 2013, Jamie Oliver's YouTube presence has gone from being barely noticeable to one of the platform's biggest food networks.

Now with three channels and well over 2m subscribers, he has truly mastered the art of video marketing.

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Bringing data into creativity in a programmatic world

Advertisers love the sexy “big idea” for creative branding campaigns.

And therein lies the fundamental aversion to getting down into the detail and considering the potential advantages offered by data.

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Four reasons recipe box brands are delivering success

If you’re someone who is short on time or inspiration, recipe boxes are the latest service intent on revolutionising your life.

With the news that Amazon is about to launch its very own recipe delivery service in partnership with Tyson Foods, it seems there are more to choose from than ever.

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How are Thai marketers personalising the customer experience?

Personalisation is becoming a key component of digital marketing strategy.

In a recent survey of marketers from Australia and New Zealand, nearly seven in ten (69%) said that over the next few years personalising customer interactions was 'very important' for their organisations.

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