AdWords - Preferred Bidding and Budget Optimiser or not?

A few months ago, Google released a couple of new alternatives to the 'maximum cost-per-click' bids on Adwords, called Preferred Bidding and Budget Optimiser.

Preferred Bidding allows you to specify how much you'd like to pay for each click on average, and Adwords will adjust your bids accordingly. Budget Optimiser takes your daily budget and tries to generate as many clicks as possible for your money.

But is this really what you want to be doing? Both of these options are set at campaign level, and neither looks at the conversion rate of individual keywords or Adgroups, or indeed the value of a conversion.


Amazon triples profits

Amazon's second quarter profits have more than tripled thanks to a combination of increased sales and a reduction in technology spending.

The company's share price rose by 21% yesterday in response to the news, with Amazon raising its full year income forecasts.

0 comments acquires lead generation provider Lightstate

Affiliate marketing network has announced its first acquisition, online lead generation provider Lightstate.

Lightstate, founded by entrepreneur Shakil Khan, uses its partnerships with financial sites, comparison sites and portals to collect consumer information. Advertisers can then use this information to advise customers on the products that suit their needs.


AOL to buy behavioural targeting network

AOL has stumped up a reported $275m to buy behavioural targeting company Tacoda – a move designed to boost the targeting abilities and reach of its online ad network

The deal is the latest in a string of acquisitions by the web giant following its shift away from subscriptions onto internet advertising.


Free tool users 'miss point of analytics'

Organisations using free analytics solutions like Google Analytics and Microsoft’s upcoming ‘Project Gatineau’ are less likely to follow best practices, according to a report by Web Analytics Demystified.

The consultancy found companies using free software were more likely to treat analytics as a “casual endeavour”, with 35% of respondents using free solutions reporting only ad hoc use of the tools.


Interview with Seedcamp founder Saul Klein

We recently reported on the launch of Seedcamp, a VC-backed project that will provide a shot in the arm to Europe's technology startups. I caught up with Seedcamp founder Saul Klein to find out more...


Why the Xbox isn't doomed (it really isn't)

James at GigaOm has written a post today in which he predicts that Microsoft's Xbox is doomed, mainly as a result of the Wii's success and the various 'red ring of death' issues which have affected many of the consoles.

However, we reckon James is being a little hasty in his judgement, and is not seeing the bigger picture.

While the failure rate of Xbox consoles - as much as 33% by some estimates - is hardly a great advert for the Xbox, it hasn't been enough to dent the console's popularity beyond repair, and Microsoft has built up an enviable position, both in terms of market share and in securing an installed base of millions for future multmedia plays.


Details of Microsoft's new web analytics tool leaked

Microsoft is set to release a beta version of its web analytics tool this summer, and sneak previews of the Google Analytics competitor have already leaked onto the internet.


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Interview: E.ON UK’s Paul Squires on multi-lingual content

Are you catering for the thousands of people in the UK whose first language isn't English? If not, you might be missing a trick.

Here, we speak to E.ON UK new media manager Paul Squires about its multi-lingual content strategy and the potential boost it can give to customer service and sales.


Search engine iRazoo launches

A group of US entrepreneurs has launched iRazoo this week, a search engine which uses recommendations from searchers to improve results and rewards them with points.



Facebook widgets driving traffic to sites

Internet ratings site Quantcast has provided more evidence of what it calls the 'Facebook effect', with stats showing that Facebook widgets are helping to boost traffic to sites that have produced widgets for the social network.

Quantcast reports (via VentureBeat) that some widget producers' sites have seen dramatic increases in traffic for three of the most popular widgets on Facebook, HotorNot, Slide and RockYou.


Premium TV bought by US investors

Digital content provider Premium TV has been bought by Access Industries, the US group behind pay TV service TopUpTV.

The deal, reckoned to be worth around £25m, will see Access picking up Premium TV’s portfolio of over 150 websites and 50 mobile sites.