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Why PR is so powerful for online marketing...

For a long time we at E-consultancy have been banging the drum of how powerful 'traditional' PR and Online PR are as forms of online marketing. Particularly in terms of driving search activity and natural search rankings.

So I was interested to read which terms were the most searched for on Google in 2006...


Online sales growing faster than fraud - Cybersource

UK retailers' investments in security are helping to keep levels of online fraud low, according to Cybersource's third annual Online Fraud Report.

The report, carried out by research company Vanson Bourne, surveyed 150 UK retailers - 73% of which reported that losses from fraud have stalled or fallen as a proportion of revenue.


Interview with Reevoo CEO Richard Anson

Richard Anson is the CEO and co-founder of Reevoo, an aggregator of trusted reviews for technology etailers.

Through its Reevoomark service, the company incorporates reviews from confirmed purchasers of products into sites such as Comet and Jessops, earning money on a CPM basis. After recently securing Series-A funding, it is also developing its own site into a social shopping network, and looking to expand into other areas of retail.

We caught up with Richard earlier this month to ask him about the business case for teaming up with Reevoo...


US survey shows importance of multichannel retail

A new survey of 1,000 US adults reveals consumer attitudes to multi-channel retailing, with 80% saying that it is important to have a choice of shopping instore, by telephone, or online.

The results of the survey suggest that US retailers are failing to meet customer demands for effective multichannel retailing.


SEO World Championship starts today

The first annual SEO World Championship starts today, sponsored and arranged by Eastpoint Media, a Swedish SEO company. 

As well as providing some useful publicity for Eastpoint Media, the contest aims to highlight the advantages of SEO.


Nintendo boosts Game Christmas sales

Nintendo's Wii and DS Lite games consoles helped boost British retailer Game 's Christmas sales by 15.6% and the group now expects to reap higher annual overall sales as a result.

Demand for the innovative devices rocketed sales in the six weeks to January 6, with the Brain Training DS title amongst the most popular games.


Online fraud and spam levels fall

Despite an increase in online shopping over the Christmas period, levels of online credit card fraud actually fell, according to anti-fraud organisation Early Warning.

Early Warning MD Andrew Goodwill puts the drop in fraud down to increased awareness by online retailers of the risk of card fraud, and the measures they have taken to combat fraud.


Google Finance to offer free real time stock quotes?

With a new proposal from the New York Stock Exchange to allow the use of real-time share prices, Google Finance and other sites may soon be able to give users free access to such data.

Google has been working with the Securities and Trade Commission (SEC) the New York Stock Exchange and NetCoalition to reach an agreement which will allow Google Finance to display real time market data free of charge.


Bebo hires Google MD to expand international business

Social network site Bebo has announced the appointment of Joanna Shields, former Managing Director of Strategic Partnerships for Google EMEA to grow its international business.

At Google, Joanna Shields managed the company’s syndication network in Europe, working on partnerships with media and telecoms companies. She was behind Google’s broadband partnership with BSkyB back in December.

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UK newspapers compete to buy Google search terms

UK newspapers are becoming increasingly aggressive in their Google strategies, with more and more buying search terms to direct readers looking for news stories to their websites.

Back in October, we covered an article by Heather Hopkins at Hitwise UK, which looked into The Sun’s search marketing strategy. The article showed how the tabloid was pursuing a more aggressive paid search strategy, with some success.


Interview: Online mapping guru Ed Parsons

 Ed Parsons is the former chief technology officer of the Ordnance Survey, and one of the most knowledgeable people in the UK’s geospatial industry.

Before his much talked about departure last month, he was one of the central figures in the debate over the Ordnance Survey’s licensing regime – i.e., whether it should offer low cost access to mapping data to encourage the development of applications and mash-ups. He had also been pushing for the organisation to launch an API for non-commercial services and to adopt an open source model in some of its projects.

I caught up with him last week to find out more about internet mapping and his plans for the future…


AOL bids $900m for Tradedoubler

AOL could be set to pay almost $1bn for Swedish online ad group Tradedoubler in a bid to increase its ad revenues in Europe.

The internet giant said Tradedoubler’s board had recommended that its shareholders accept the bid, which at $900m (£450m) represents a 20% premium on the average price of the firm’s shares in the last 90 days.