{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.


That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.


Sorry about this, there is a problem with our search at the moment.
Please try again later.


Search engines aim to ease indexing process

Google, Yahoo! and Microsoft are teaming up to develop a unified way for webmasters to update their crawlers.

The three search giants will support a new version of the Sitemaps protocol, which was first released by Google in June last year.

1 comment

Understanding different types of keyphrases for PPC success

The majority of search queries consist of more than word - over the past decade searchers have gradually increased the amount of words per query, from 1.2 in 1998 to 3.3 in 2006.

Partly, this is because there is more noise to cut through on search engines like Google and Yahoo. But it is also about savvier searchers, finessing their query to return the most relevant results.

If you are running paid search marketing campaigns you need to understand how search queries indicate propensity to convert, and customer value.

Figuring this out can make a big difference to your return on investment from PPC campaigns...


Interview with AllPeers founders Cedric Maloux and Matt Gertner

Skype founder Niklas Zennström recently named AllPeers among Europe’s four most innovative tech start-ups - and you can't really argue with him.

Launched at the end of August after four years of development work, AllPeers’ private P2P platform allows users to share videos, photos, webpages and other paraphernalia with their family and friends.

But next year, it also intends to expand its technology to allow files to be shared publicly, and to offer content creators a chance to earn money through micro-payments, rather than through advertising.

We met up with CEO Cedric Maloux and CTO Matt Gertner to find out more.


Murdoch: MySpace worth $6bn

Rupert Murdoch has told a meeting of Australian investors that MySpace would be worth $6bn if News Corporation were to sell it now.

The media giant paid $580m for the world’s most popular social network site last year, and Murdoch now considers MySpace to be a vital part of his media empire.


Miniclip targets mobiles and China

Miniclip, the world’s largest games site, is preparing to move into the mobile market as part of an expansion plan which will also see it targeting the Far East.

1 comment

US internet ad revenues hit new high

US online ad revenues reached a new record of $4.2bn in Q3, according to figures from the Interactive Advertising Bureau (IAB).

The report, conducted by PwC, showed a 33% increase in internet ad revenues from the same period in 2005, and a rise of 2% from Q2’s figure of almost $4.1bn.


Borkowski PR: 'it wasn’t us what uploaded it'

When a YouTube clip featuring London-based PR firm Borkowski moving offices achieved over 10,000 views, you would be forgiven for thinking that it was a canny piece of marketing by the company.

Not so, apparently. PR Blogger.com reports that the PR firm denies posting the Benny Hill-style clip on YouTube.

1 comment

E-consultancy seeks Head of Website Development

Head of Web Dev WantedE-consultancy has doubled in size over the past year, but with that has come new challenges - let's just say we have a hefty development to-do list.

With that in mind we're on the lookout for a world class Head of Website Development. Somebody with very strong technical / development skills, as well as an understanding of how our plans fit in with business and marketing goals.

More details after the jump...

1 comment

Half of Europeans use the internet once a week

More than 50% of households in the 25 EU countries now have access to the web, according to a new report.

The survey was carried out by Eurostat, the Statistical Office of the EU, and the findings confirm the growth of broadband connections. The data is from the first quarter of 2006.


Email marketing – tips on subject lines

With the Christmas season coming up, Stefan Pollard at Email Labs has published some useful tips on how to make your emails stand out from the crowd.

Specifically, he's focused on the thorny issue of subject lines, and how to improve the odds that readers will open your mail.


Survey shows dissatisfaction with broadband providers

Despite falling broadband prices, customers' satisfaction with their broadband service providers has fallen by 9% over the last year.

In a YouGov survey of more than 11,000 broadband customers, conducted for uSwitch, Orange and TalkTalk were both rated bottom for the services they offered, even though both launched ‘free broadband’ packages this year.


Multi-channel home shopping: email marketing opens doors

Following my presentation at last week’s ECMOD event on email marketing, I noticed that most home shopping and e-tail email marketing strategies centre around offering discounts or promotions. 

This is despite the fact that one of the major benefits of email marketing is that it is measurable. You can use this information to learn and further refine your communications.

1 comment