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Blog

Wow, we won two AOP Awards...

On Wednesday night we attended the AOP Awards dinner, having been nominated in two categories, neither of which we remotely expected to win. But thanks to the fantastic skills of the judging panel, and to our complete astonishment, we won both of them.

E-consultancy won the awards for Online Publisher 2006 and also Editorial Team 2006, both in the business category.

Ashley and Matt from E-consultancy collect the second award

We are still feeling all warm and fuzzy as a result, although that might have something to do with our fiendish celebrations...

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New email metrics released, personalisation worth the effort

US email marketing company MailerMailer released its Email Marketing Metrics Report this week, revealing practices to help businesses increase returns from their email campaigns.

Key factors highlighted in the report include the use of shorter subject lines, personalisation of emails, and targeted, well-managed lists. Campaigns using these strategies achieved higher then average open and click rates.

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SEMPO's Gord Hotchkiss predicts 'search showdown'

Gord Hotchkiss, chair of search marketing association SEMPO, is bullish about the industry's prospects, saying 2007 will be a "watershed year" for localised advertising and that various other revenue channels will drive growth.

But in an exclusive interview, he also points to challenges facing the sector, including the lack of transparency over click fraud and an upcoming "showdown" between consumers and advertisers over search data.

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Myspace sees shift to over-35s

More than 50% of Myspace’s US visitors are now over 35 years of age, according to a report that shows the site’s appeal to older internet users is increasing as its mainstream popularity grows.

The research, by comScore Media Metrix, shows the site’s teenage visitors form a much lower percentage of its audience compared to last year, while over four in ten Myspace users are now between the ages of 35 and 54.

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Skype founders to compete with YouTube

Skype founders Janus Friis and Niklas Zennstrom are working on a secretive project which will see them compete with YouTube in the online video market.

The website, currently under the working title of the Venice Project, will aim to combine the video sharing of YouTube with the added attraction of professionally produced TV and video content.

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Bebo closes gap on eBay in UK

Social networking site Bebo could be set to take over from eBay as the UK’s most searched for site, according to a study by Hitwise .

The analyst group says the number of UK web searches for 'Bebo' has tripled in the past six months and risen by 17.6% in the past quarter alone.

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Russians get eight years for online bookie attacks

Three Russian hackers accused of attacking British online casinos and bookies have been handed hefty prison sentences and fines, according to local news agency RIA Novosti.

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Google launches SearchMash.com

Google has recently released a new search site called SearchMash.com. Although there isn’t a Google logo in sight, a quick look at the privacy policy reveals that the site is well and truly owned by Google Inc.

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Affiliates raise bar as channel delivers £2bn plus in UK sales

One of the key trends identified in our just-published  2006 Affiliate Marketing Buyer's Guide  is the way that affiliates have raised their game to match increasingly sophisticated approaches by both merchants and affiliate networks. 

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Google boss warns politicians about power of the web

Google Inc boss Eric Schmidt says that politicians have yet to understand the true impact of the internet on voters' behaviour.

He believes that the internet will have the power to affect the outcome of elections, as voters increasingly use the resources offered by the online world to challenge statements made by their political leaders.

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Social networkers expose themselves to hackers

A new US study has shown the risks that surfers are taking when using social networking sites such as MySpace and Facebook.

The study, conducted by enterprise IT management company CA and the National Cyber Security Alliance, reveals that users of such sites are vulnerable to hackers and identity thieves.

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UK online marketing exceeds 10% of advertising pie, bring on 20%

I wonder who will be bold enough to call the 'top' of the market. I have felt that online will easily reach a 15% share of advertising revenue for some time now, but it feels like we will surpass this figure even quicker than many anticipated.

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