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Blog

Keyword Creativity: An online opportunity for ad agencies?

In 2002, AT&T made a major mistake. As part of the launch of its mobile initiative m-life, the company purchased television advertising during the Super Bowl coverage. Nothing wrong with that – along with the Oscars, it attracts one of the biggest audiences in American television and is seen as a creative showcase for the best in American advertising.

But what AT&T missed was how its advertising affected later search behaviour.

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What's wrong with E!Online's grasping ad strategy?

Here’s a very quick example of what can happen when you stop caring about your users, or, become overly-influenced by your ad sales department.

The culprit here is E! Online, the entertainment site that is one of the top 1,500 most popular websites according to Alexa.

Take a look at this beautiful screenshot:

E! Online plays 'spot the story'

So then, you visited to read a story but are now faced with a terrifying dilemma, and one that has nothing to do with the reason you visited.

The dilemma is this: Which advertisement should you click?

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BBC to put its entire archive online

The BBC is planning to make its entire archive available to watch, listen to and download online, in a scheme expected to be announced by the corporation later this week.

The proposals will give licence fee payers access to over 1m hours of archive footage.

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UK digital publishing revenues jump 60%

The UK's digital publishers experienced massive growth in turnover last year, according to a new survey by the Association of Online Publishers (AOP).

The AOP Census 2007 found that the UK's online publishers increased revenues by an average of 60% in 2006, with further growth of 72% predicted for this year.

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Search returns still high but Google power spells risk

The effectiveness of Google is unrivalled in the Search marketplace but there is a high level of concern among businesses about the search engine's unprecedented power, according to new research.

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eBay partners with Firefox for enhanced visibility

eBay has partnered with the Mozilla Foundation to offer a new browser extension that could bring retailers more traffic.

The Firefox Companion for eBay entered an alpha test phase, inviting help from "experienced eBay users".

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Govt 'must act' to ensure super-fast broadband

The UK government must do more to ensure consumers get broadband well in excess of the speeds offered by today's packages, according to a telecoms advisory group.

Although 50% of all adults live in a home with 'broadband', according to a recent Ofcom report, the Broadband Stakeholders Group warned that current speeds will be too slow to handle the requirements of the most bandwidth-hungry businesses by 2012.

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Thomson provides PPC buying to listings customers

Thomson Directories, the local listings provider with the blue cat, is branching into pay-per-click online advertising.

Through a service called The Online Agency, it aims to simplify search marketing ad buying on Google and Yahoo! for small- and medium-sized enterprises (SME).

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Google Checkout launches in UK

Google has finally launched a UK version of its Checkout online payments processing platform.

The service is designed to compete with PayPal in the market to mediate customer-to-merchant transactions.

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UK drops down world spam league

The UK dropped out of the top twelve spam relaying countries in the first quarter of this year, according to security firm Sophos.

Britain now accounts for 2.2% of messages caught by Sophos’ global anti-spam network, falling to 13th position from tenth in the first three months of 2006.

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Channel 4 'to launch mobile ad network'

Channel 4 could be picked to sell ads on mobile phone networks, according to reports.

The broadcaster is "in advanced talks" with T-Mobile and O2 to extend to mobile the online ad network it launched in February, NMA reports.

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Microsoft 'to release' adCenter update

Microsoft will roll out a new version of its adCenter search marketing system in around a month, according to one paid search professional claiming inside knowledge.

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