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Blog

Greenpeace delivers campaign message by moblog

Greenpeace protesters gave web users a bird's eye view of their latest online communications campaign when they used a moblog to capture an effort to shut down a power station in Oxfordshire.

Environmental campaigners stopped the flow of coal into the facility at Didcot before dawn on Thursday, then scaled a 600ft chimney in protest against the use of coal-fired stations.

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Measuring Web 2.0 – The death of the page impression

Advances in interface design associated with Web 2.0 will make the page impression even less meaningful than it already is. The time has come for internet to be measured more like broadcast media than press.

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Search startup uses blog readers to develop website

MojoPages, a new social search venture, has adopted a documentary-style videoblog to build buzz around its forthcoming launch, while engaging users even before a beta website has launched, to help with aspects such as design and usability.

The website, which will rank businesses in line with user ratings, aims to improve on standard directory-style services such as Yellow Pages.

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MySpace founder files lawsuit, accuses News Corp of 'evil behaviour'

MySpace founder Brad Greenspan isn't too happy with the censorship creeping into the social networking behemoth, so he has decided to take the matter to the US courts.

Greenspan’s lawsuit accuses the company of censoring users of the world's most popular social networking site by barring references to competing websites, including his own.

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BSkyB subscriber numbers up, broadband on track

BSkyB today announced a strong rise in subscribers to its pay-TV services, though profits have been hit by the cost of launching a new broadband service.

The company had its best Q1 performance in three years, adding 82,000 digital satellite customers up to September 30th. BSkyB now has 8.25 million subscribers in total.

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Startup provides better search for BBC video clips

Former head of BBC News Online Bob Eggington has launched a video search engine called searchbbcvideo.com to allow users to scour the BBC archives for clips.

The company claims that the new site it does a better job of finding BBC videos than the corporation’s own online search tools.

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Audible’s losses grow, rolls out new marketing plans

Podcasting company Audible has reported widening losses in Q3, despite turning a profit at its UK subsidiary and seeing growth in subscribers.

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Amazon trials 'Clickriver' PPC ad platform

Amazon's A9 develops Clickriver PPC platform Amazon is testing a new advertising programme, Clickriver, which allows businesses to place sponsored links on Amazon.com next to search results and on product detail pages.

Amazon's Clickriver Ads, which appears to be a version of Adwords, was built by A9.com, a search technologies subsidiary of Amazon.

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Second Life for businesses - do's and don'ts

Second Life - Businesses Businesses are rushing to get involved in web-based 'virtual worlds' such as Second Life, to take advantage of the marketing opportunities they offer.

Catherine Smith of Linden Lab, the creators of the hugely popular Second Life community, spoke to us about the pros and cons of launching these campaigns.

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Advertising on social networks to reach $2 billion by 2010

A new report predicts that ad spending on social networks is growing rapidly as more advertisers take advantage of the huge audiences generated by such websites.

According to the eMarketer report, ad spending on social network sites is predicted to reach $2.15 billion by 2010, with MySpace predicted to continue its dominance.

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Fake Web 2.0 vs Real Web 2.0

Is YouTube really a Web 2.0 site? A pointless question, you might think, especially when its founders have just sold the site for $1.65bn.

But not according to a recent blog by Lawrence Lessig, which seems to have sparked off a weird political row over sites that allow users to share content online.

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Yahoo launches new food site

Yahoo has today launched a new US website devoted to food, in an effort to offer more unique content and boost its advertising sales.

Yahoo’s food site will feature a searchable recipe section, as well as videos and blogs from a range of celebrity chefs. It will launch in the US initially.

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