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Blog

Blog Round-up: McDonalds eaters get virus, and Yahoo!'s small business scheme

A summary of the major stories doing the rounds throughout the blogosphere today...

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The Google algorithm, according to Rand Fishkin

Rand at SEOmoz is one of our favourite search marketing gurus and has just published a rough outline of the Google algorithm, using a combination of guesswork and reverse engineering.

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Customers unhappy with broadband customer service

A new survey has shown that consumers are generally happy with the quality of home internet services, but also revealed a high level of dissatisfaction over customer service.

In Point Topic’s latest Broadband Consumer Survey, 91% of broadband customers said they were happy with the quality and reliability of their internet service, and 82% are satisfied with download times.

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Carphone Warehouse to auction mobile phones

Carphone Warehouse has launched a new auction website dedicated to the sale of mobile phones and accessories in an attempt to compete with eBay in this space.

The site, mymobileauction.com, offers buyers the chance to search and bid for mobiles as they would on eBay, and allows those looking for a mobile to narrow down their search.

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The revenue model of user generated content?

Let’s face it shall we - no one creates something and then gives it away for free, expecting no return...

I mean, as much as we’d like to do stuff and give it away for free, in the interests of making the world a better place, the unfortunate reality is that we all have to earn our crust somehow, and if we throw our eggs into the user generated content basket, then you have to ask what the hell your revenue model is going to be?

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California sun to power third of Googleplex

The world's biggest search engine is set to become America's biggest solar energy-producing office space when it begins converting its headquarters into a massive solar electricity park next month.

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Online charities and Web 2.0 - interview with Dean Russell

In summer 2006 E-consultancy published a report called Online Charity Benchmarks, which was compiled by iConcertina, a London-based new media agency with a focus on the charity sector.

We talked to iConcertina's Dean Russell to further investigate the study and the drivers behind it...

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The Sun outstrips rivals via paid search marketing

Heather Hopkins from Hitwise has some interesting statistics about The Sun’s success this month in driving traffic to its site through paid search marketing. The  tabloid outstripped its online media rivals in this area by some distance.

Heather reveals that The Sun received 20% of its traffic from paid search, whereas other news and media sites achieved no more than 3% of traffic in the last month by the same method.

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Social networkers reject ads

Users of social networking sites are becoming impervious to traditional ads and turning instead to their friends and colleagues for information and product recommendations, according to a new study.

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Do eRetailers need to use discounts in their email marketing?

I’m in the process of moving house at the moment. In my infinite wisdom, after spending my life’s savings on the bricks and mortar, it is the turn of my own wallet to finance a range of home improvements. 

To help in this arduous task, I’ve signed up for a number of relevant newsletters including B&Q, Screwfix Direct, Comet and more. 

Strikingly, the majority of the email promotion focuses on discounts and offering deals... 

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Blog round-up: The Venice Project, Friendster and Wal-Mart’s Web 2.0 woes

A summary of today's major stories doing the rounds throughout the blogosphere...

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iPod killers for Christmas 2006?

Richard Menta at mp3newswire has been reviewing potential ‘iPod killers’ since 2004 and he rounds up the potential challengers for Apple’s crown in the run up to the Christmas shopping season.

Of the 149 portable MP3 players he has reported on in the past two years, not one has yet managed to dent the popularity of Apple’s device, which has become a generic name for the MP3 player.

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