Note to Chris Anderson - lunch is never free

Chris Anderson is a hero to some in the internet business community.

The Wired editor-in-chief's book, "The Long Tail: Why the Future of Business is Selling Less of More" , is often cited by those who believe that the internet is changing economic rules, despite the fact that most of the hard data has actually refuted many of his claims.

Now Anderson is back with another book to be released next year that is destined to become a hit with internet business types: "Free! Why $0.00 Is the Future of Business".


How to launch a new website - pre-launch

Before actually going "live" with your site it is important to make sure you have set up some key features to make your site stand out from the rest.



Can private sales work in online fashion?

Can online private fashion sales work in the UK? Leon Bailey asks how one goes about marketing such websites.


User-generated content, advertisers and suicide

There is no doubt that a number of ethical issues have arisen as the prominence of user-generated content has increased.

From the role social networks may have played in suicides to the issues that have arisen as the line between bloggers and journalists blur, it's clear that society is now faced with new moral dilemmas that didn't exist before the internet enabled every person to, in theory, become a publisher.


Web text that's worth it: the six most underrated types of digital copy

Digital copy is underappreciated, underrated and - astonishingly - still the poor cousin of the web relaunch process.


How to launch a new website - design & creation

Launching a new website is a daunting prospect, so this week we have a four part series guiding you through the pitfalls and best practice strategies to make your new project a success.



Ten ways to improve your conversion rates

There are many factors that can affect a website's conversion rate, from obvious, common sense problems to issues that require more detailed analysis.  

Sometimes little things can make a big difference - we present ten tips to up your conversion rates:


The Web Week in Review - Special Google Edition

The Cruel Drama 2.0 says "there's nothing quite like kicking a company when it's down," so with this week's Review, I thought I'd do something different by adding insult to all the injury Google suffered this week.

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Mainstream media fails to understand paid search

Those of you who read The Times , Guardian , FT or the Telegraph this week probably heard about the campaign against Marks & Spencer by Britain's biggest union, Unite.

Anybody who knows about internet marketing probably wondered why a story about somebody using Google Adwords to bid on a brand name was such big news, myself included.


LinkedIn gets a new homepage

Professional social network LinkedIn has launched a series of changes to its homepage and added a new system of navigation.

LinkedIn homepage


'quarterlife' may have no more life

quarterlife, the online video series that debuted on MySpace and became the first to be picked up by a TV network, made its TV premiere on NBC on Tuesday.

But it did not produce the type of history its creators and NBC were hoping for - according to Returers, the premiere "marked the network's worst time-period performance in at least 17 years and has thrown the show's fate into imminent jeopardy."


A test: Is your company paying lip service to customer experience?

From reading the business press it would be fair to assume that customer experience is high on the agenda of many business executives. 

But is that really the case or are too many senior managers just talking the talk and not walking the walk? Is your company one of those that is just paying lip service? 

Read on to see if your company passes this tongue in cheek test.