{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Blog

What digital giants can learn from Greek mythology

Microsoft’s choice of Argo as the development name for its eagerly awaited digital media player has got us thinking about how other mighty digital brands might (or might not) want to draw on Greek mythology for inspiration.

0 comments

Email services market set to grow by 20% in 2006

The UK market for Email Marketing Platforms and Services will grow to an estimated value of £178 million by the end of this year, according to E-consultancy’s Email Marketing Platforms Buyer’s Guide.

0 comments

Display ads lift Search conversion rates, says research

Research by the Atlas Institute shows that the conversion rate from Search advertising is 22% better when used in conjunction with Display advertising.

The study demonstrates that there is a quantifiable "synergy" between these two channels and will hopefully encourage advertisers to take a more integrated approach to their online marketing.

The research is welcome because there are still companies out there who are shifting their budgets from display advertising into Search without a full understanding of how this might affect their conversion success or long term prospects.

0 comments

Handset ignorance presents problem for mobile industry

A new survey highlighting mobile users’ limited knowledge about their handsets will not have provided any cheer to operators or third party content providers seeking to raise interest in data services.

The study, conducted by market-research company Ipsos MORI in conjunction with LogicaCMG, found that 58% of users are oblivious to basic details of the make and model of their phones.

0 comments

Tim O’Reilly and four big ideas about Open Source

If you’re interested in what’s happening on the Web at the moment (driven by open source technologies), then taking a moment to listen to Tim talk about the challenges to the Open Source model will probably be useful.

0 comments

More money for Jobster

There’s an interesting post on TechCrunch on Jobster and the amount of investment it’s recently received ($18 million if you’re wondering, with a total of almost $50 million), which raises some really interesting questions about Web 2.0, Bubble 2.0, the UK and whether bootstrapping really is the way to go.

0 comments

Why are you using Web 2.0 technologies?

I've been working on a project lately where there are elements of Web 2.0 (specifically Ajax stuff)  that keep being raised, almost without thought for form or function.

The end result is that I've forced the client in question to seriously consider why they want to do something, and what the benefit to the end user is. Of course, this adds caution to future thinking!

0 comments

Surge in blog statistics as medium goes exponential

The progression of blogging past the tipping point and into the mainstream was described recently in a post by Gareth Knight.

The omnipresence of blogs is further evident from figures recently released by comScore, and reported by eMarketer, which say that US blog traffic has grown by 56% over the past year to 58.7 million visitors.

1 comment

The 12 fundamentals of e-commerce

We are often asked about the fundamentals of e-commerce: how do you build an online retail store, what do customers need to see, what does Google look for, how can you increase conversion rates?

I have compiled a list of the 12 fundamentals that you can put in place to enhance an existing online store or plan a new one...

1 comment

Click fraud on the rise, according to Click Forensics study

Click fraud remains a growing problem for search engines and online advertisers, according to a study by US-based consultancy Click Forensics.

1 comment

Sky launches broadband, triple play services

BSkyB has announced plans to roll out a broadband service, to be bundled alongside its pay-TV and newly relaunched ‘Sky Talk’ telephone service. Triple play, baby!

0 comments

FeedBurner acquires BlogBeat

FeedBurner has acquired the blog analytics provider BlogBeat in an interesting move which can only be described as good news for users.

0 comments