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Blog

Google secrets? Leaked AOL data provides insight on search strategies

Although there are many sometimes confusing and contradictory statistics around search engine marketing and especially SEO, the AOL data provides a rare chance to see accurate statistics from a major engine fed by Google.

The results should be analysed by anyone interested in SEM…

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UK online spending to double by 2010

UK web shoppers will spend £6.25 billion on groceries a year by 2010, an increase of 235% over last year, according to a study by Paypal.

Research by the payment firm suggests British online spending will double to £39 billion, with the grocery sector taking the lion’s share of the market.

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WPP bullish on web advertising

Ad giant WPP said “China and the internet” remain its main opportunities for growth after reporting a 30% rise in pre-tax profits in the first half of this year.

The company, which has made a string of investments in online ventures in the past few months, said its direct marketing and digital activities now account for 20% of revenues.

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Digital Bites - A Week In The Video Downloads Sector

LOVEFiLM's Craig Sullivan provides a weekly overview of the key news stories to emerge this week in the online video sector.

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Thousands of holidaymakers duped by fake sites

Scammers have fooled thousands of British consumers into paying for non-existent summer holidays online, the Association of British Travel Agents (ABTA) has warned.

The Metropolitan Police has launched an investigation into at least five UK-based websites pretending to sell package holidays to European destinations.

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Kiko dives into the Web 2.0 deadpool, business model AWOL

This week Web 2.0 startup Kiko put itself up for sale on eBay, after its founders seemingly became bored or disillusioned.

Kiko, which is priced at $49,999 (it has yet to attract a bid), is an online calendar built using Ruby on the Rails and claims about 40,000 users per month. Which, in case you are wondering, is a cost to the ‘business’. Kiko doesn’t appear to have any notable revenue streams.

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Apple shows transparency in China iPod factory audit

In a smart move by Apple, the company has released details of an audit done on an iPod factory in China. The audit came in response to accusations of "sweatshop" conditions by the Mail on Sunday.

According to the audit the supplier was “in compliance in the majority of the areas audited. However, we did find violations to our Code of Conduct, as well as other areas for improvement that we are working with the supplier to address.” What follows in the report is a breakdown of the audit methodology and selected results.

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New website targets ticket touts

Viagogo.com , a new website aiming to muscle in on touts' earnings from football matches, has gone live in the UK.

Backed by lastminute.com founder Brent Hoberman and David Katz, head of Yahoo’s sports and entertainment unit, the site provides an online exchange for fans to buy and sell unused tickets to games.

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Your website’s technology infrastructure is a marketing and commercial issue, not a technical one

Often marketers complain that ‘IT’ are too inflexible, too difficult to work with, and don’t understand marketing. But marketers too can be guilty of not understanding, or appreciating, what they deem ‘IT’.

A website’s technical infrastructure is a case in point. I believe it is a marketing issue, and marketing responsibility, not an ‘IT’ one.

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The importance of targeting in email marketing

Email marketing has been a revolution. Not only can it be timed and targeted to perfection, it is cheaper than most other forms of direct marketing, making it accessible to many more companies.
 
However, from regularly speaking to people in the industry, and looking at my own inbox, many companies are not taking the same care with their email direct marketing as they would offline. This is causing problems for the industry and the companies themselves.

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Travelhiker launches community site for travellers

A new social networking site has gone live, providing user-generated information for holidaymakers and UK commuters.

Travelhiker launches

Founded by 27 year old Oxford grad James Holmes, Travelhiker.com allows members to share photos, diaries and reviews, as well as to find companions for trips.

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Why aren't there more online marketing strategy consultants?

Speaking as someone who was part of an online marketing strategy consulting team which, during the dotcom boom and bust, went from 0 people to 40 and back to 0 within 6 months, I now find myself wondering - why aren't there more people out there selling themselves as online marketing strategy consultants?

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