Ten things Amazon can do better online

Amazon is one of the great e-commerce success stories, and we often use the site as an example of best practice. But what can it improve?

The site's usability isn't perfect but users have become familiar with the way it works, and Amazon won't want to mess with a winning formula. It's the same story with eBay. Change isn't so easy once you achieve scale at a global level.

Nevertheless we've spotted some areas that could be improved upon...


The Web Week in Review

Thank god it's Friday! Without further ado, here are the stories that caught Drama 2.0's attention this past week.


Q&A: icrossing's Nilhan Jayasinghe on Google penalties

A number of well known UK brands have been penalised recently by Google for boosting their rankings through paid links and reviews.

This happened to last year, more recently to Gocompare, and just last week Kwik-Fit's car insurance offering was relegated from page 2 to the relative obscurity of page 5 of the search engine.


Google introduces search within search

Google has started to add a secondary search box to some larger websites' listings in a move it says will help it deliver more accurate results.

But will the new feature funnel traffic away from sites' internal search and navigation tools, perhaps not always to the benefit of users?

Google search: times


Hardware-as-a-service a big boon to consumer startups?

Scaling can be tricky for consumer internet startups, especially when it comes to hardware and infrastructure.

Many startups have failed in part because they couldn't successfully scale effectively and sensibly.


How to launch a new website - post launch

In the early stages it is very important to monitor your site's reputation using something like Google Alerts or even a paid solution.


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Q&A: Lucy George of social network Badoo

Badoo is a social network that is popular in continental Europe and Latin America and has grown to around 13m users since its launch in 2006.

Unlike many others, Badoo carries no advertising and instead makes money by charging users to raise their profiles on the site.

We talked to global director of communications Lucy George about its plans to crack the UK...


Dailymotion targets the UK

Video sharing site Dailymotion has launched in the UK with former Google exec Kate Burns at the helm.

The French firm, founded three years ago, bills itself as the largest "independent"  video sharing site and has so far established itself in its home country and the US.

And it will be interesting to see whether Burns, who has previously helped Google, DoubleClick and Altavista build up their UK businesses, can achieve similar success at the expense of her former employers.

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Google Quality Score dented by slow landing pages

Over at WebmasterWorld there is some talk about a relatively new ranking factor that determines Google’s Quality Score on Adwords, with ‘load time’ now taken into account.

After a short measurement period Google will make a judgement call and if your pages are deemed too slow then your Quality Score will take a hit, meaning that you'll need to spend more to maintain or improve upon your ad positions.


Why do some sectors simply not get the web?

Barely a day goes past without online commentators complaining about how the music industry is doomed because it doesn't 'get' the web.

Yet recent actions suggest this may be changing, which is more than can be said for the promoters of the national game.


Overlay expands into press

Flicking through my morning paper, its clear to see that the online overlay ad format has influenced Nissan in its campaign to drive awareness of it new model.

Nissan's doodle ad (as seen in TimeOut, rather than Metro)


Why most geeks shouldn't be marketers

Marketing is part art, part science. In the past, there was probably too much focus on art.

Now with the advent of new technologies like the internet, I'd argue there’s probably too much focus on science. The truth is that good marketing incorporates both.