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Blog

Feature filtering - what is it and why do you need it?

Providing effective feature filtering - allowing users to narrow search results and / or navigate through a website by selecting multiple product features - can make a big difference to customer experience.

Many people will only use the search option on an e-commerce site as a last resort, and most prefer to navigate through a site using links, because this requires less mental effort.

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See how users browse your site with TapeFailure

TapeFailure is a new analytics tool which tracks visitor behaviour on your site, then allows you to watch their browsing in a video format.

TapeFailure is currently is beta, and, though it doesn't collect all the data that other web analytics software does, the video option provides an insight into what users actually do on your site.

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What are the most important search engine 'ranking factors'?

Rand Fishkin and the SEOmoz team have been busy working on this year's Search Engine Ranking Factors survey, which lists the most important factors which influence your site's SEO.

As with the previous survey, SEOmoz canvassed the opinions of 32 experts in the field of SEO to weigh up the relative importance of the various ranking factors.

It is a superb study that merits further investigation. After the jump we'll list some of the key ranking factors, but it is well worth a trip to SEOmoz.org for the full set of results... 

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Compete offers new 'attention' metric

Compete's web analytics tools has attempted to give a broader range of stats beyond mere visits and page views by introducing stats measuring visitor's 'attention'.

In a recent post, Steve Rubel discussed what would replace the page impression, and while the unique visitor metric is probably the most reliable metric available at the moment, it fails to measure a user's engagement with a particular site.

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Google launches MyMaps, a social mapping service

Google has launched a set of free map-making tools in a bid to encourage more web users to develop mash-ups using its Google Maps platform.

MyMaps, as they are called, have been designed by the web giant to help non-techies create customised online maps and share information about their local neighbourhoods, holidays and so on.

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IPTV subscriptions to double in 2007

The European market for IPTV services will more than double this year, with much of this growth coming from the UK, according to research from media analysts Screen Digest.

The report looks at IPTV services across Europe, and predicts that subscriptions to these services will rise from 2.9m in 2006 to 5.6m in 2007.

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Is Technorati up for sale?

Dave Sifry has just published a post talking up recent traffic figures for blog search engine Technorati - prompting speculation that he is trying to attract a buyer for the site.

According to Sifry's post, Technorati has experienced astonishing growth in visitor numbers, with 9m users in March this year, compared with 3.5m in January. In addition, page views rose by 53% in March, and 141% since January.

Existing websites don't normally double or triple traffic in the space of 8 weeks, so that's an unbelievably fine effort.

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Q&A: AdMob's Russell Buckley on mobile advertising

Russell Buckley is the European managing director of AdMob, a mobile ad marketplace that has just received $15m in VC funding and says it is seeing  growing adoption in the US and Europe.

We asked him a few questions about the platform, its future plans, and to respond to the doubts we've raised at various points about mobile advertising's effectiveness.

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E-consultancy publishes Online PR Briefing

We've just published an Online PR Briefing which is free to download.

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Teens want targeted mobile ads

Less than a third of 11-20 year olds want to receive ads on their mobiles, according to a survey by Q Research.

The study, published in the report ‘Mobiles and Advertising’, suggests that targeting of ads is the key to success with this age group - 71% said they would be happy to receive messages tailored to their interests.

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comScore to go public

Online measurement firm comScore is planning to raise as much as $86.3m in a listing on Nasdaq.

The company is yet to decide how many shares it will sell and for how much, but the move is widely expected to fund an expansion of its services outside the US.

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'Parasite' invites advertisers to game Digg

A new 'black market' service that allows advertisers to pay for influence on social networks has attracted criticism from the blogging community.

Subvert And Profit is quite upfront about its business model - advertisers pay $1 per vote on the Digg social news bookmarking site. Such activity can attract considerable attention for products and services.

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