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Blog

Cookie deletion discrepancies take the biscuit

Vinny Lingham’s blog has carried some interesting research into cookie deletion – an area which has not been studied in depth but affects user privacy, as well as advertisers’ measurements and conversion rates.

The research will also be of great interest to affiliates who may not be getting the credit they deserve.  

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Brave new internet world comes with a health warning

The rise of social networking sites and citizen journalism has been a wonderful  breath of fresh air, connecting people and ideas as well as shifting the balance of power away from established institutions back to individuals whose voices are now more likely to be heard .

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Stakes raised in online checkout wars

It's still early days but things are definitely hotting up in the battle of the online checkouts. 

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Web 2.0 needs to lose the social software thing, please

Following up from the d.Construct post yesterday, I wanted to talk about the apparent obsession with social software at the moment, and to ask for comments on why you think it’s so. Seriously, there are so many other things that can be done!

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Old media get act together on the web

Traditional media companies are increasing their share of online advertising budgets at the expense of big internet players such as Yahoo! and Google, according to research by New York-based private equity firm Veronis Suhler Stevenson (VSS).

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Dogster gets $1 million in funding

The company behind pet-owners’ online communities dogster.com and catster.com has received $1m in funding from a syndicate of angel investors.

Dogster Inc., formed at the start of 2004, said the new cash would be used to expand the sites’ features and workforce, as well as to launch sites focusing on other animals.

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High deliverability - worth investing in?

Investments on deliverability should be driven by sensible, well thought-out commercial reasoning rather than by ‘scare’ stories in the industry press. 

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Google – the ultimate marketing tool?

With more 'toys' in the lab, Google could soon know what we listen to, as well as all the other information they can track (searches, clicks etc).

Will this become the ultimate marketing tool or the ultimate privacy nightmare?

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BT enters social networking space

BT has teamed up with American group Podshow to launch a UK version of the popular aggregation service for user generated content.

The site – an interesting link between social networking sites and traditional TV programming - provides a platform for individuals, record companies and media outlets to post and edit audio and visual content online.

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Content providers land on Google Earth

Google has added interactive content from the Discovery Channel and other providers to popular geospatial software Google Earth.

The overlays can be accessed by clicking a box in the software's sidebar, and support videos, photos, RSS feeds and blogs.

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LiveWorld gets WPP cash injection

Ad giant WPP has continued its online spending spree, leading a $2m round of funding in internet marketing outfit LiveWorld.

The move comes after WPP and LiveWorld formed a joint venture in July, with both firms saying they have seen growing demand for marketing services focusing on online communities.

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Thoughts on d.Construct 2006 conference

If you’re watching the Web 2.0 scene in the UK then you might be interested in some thoughts on the annual d.Construct conference I attended last Friday.

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