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Blog

Kicking your Google addiction – how NOT to rely on Google paid search marketing

At a recent conference of big retailers in the US, Google paid search marketing was described as ‘crack cocaine’. Highly addictive, but dangerous and destructive in the long term, and something you should wean yourself off.

So what about the UK? Are site owners also wanting to kick their Google habit? And if so, how can they?

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Press watchdog demands blogging code

Press Complaints Commission director Tim Toumlin has called for a voluntary code of practice to be introduced for bloggers, according to a report on the BBC website . 

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Why is Google Adwords ignoring our landing pages?

Yesterday we spotted a big problem with our Google Adwords ads, after noticing that Google is ignoring our choice of landing page. Instead, it redirects people to our homepage.

Why is this happening? And is it happening to your ads? Read on to find out...

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Clever mystery shopper programme format could boost sales

I recently participated in Selfridges' mystery shopper programme, run by ABA Research. The deal is - and it's a crafty one - Selfridges runs its mystery programme in such a way that typical cost-to-business-research is actually a boost to sales.

I originally came across the programme when trying to find a product online. It was a no-brainer to apply, as I'd be shopping there anyway.

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Interview: Miniclip founder Rob Small

Hugely popular games site Miniclip has seen its user base increase from 22m to 35m this year, helped by a redesign and the launch of new services and content. We spoke to founder Rob Small about its future strategy.

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Internet-enabled kids pester parents for toys

It seems the internet is now a growing source of ‘pester power’, as children are beginning to ask parents for toys they have seen online.

A survey, by cashback shopping website GreasyPalm.co.uk has shown the growing influence of children’s’ online activity on the terrible business of parent-pestering. 

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69% of retailers shun e-commerce

Over two thirds of UK retailers are missing out on potential revenues by not offering their goods for sale online, according to a survey by Barclaycard.

The company said many retailers are reluctant to embrace e-commerce because of the perception that set up costs are too high and that a high level of technical know-how is needed.

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Travel site nets £5.7m from VCs

Fast growing social travel site WAYN has raised £5.7m in a funding round led by Esprit Capital Partners.

The move has also seen co-founder of Lastminute.com Brent Hoberman, one of the investors, becoming the site's non-executive chairman.

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Zoomf teams up with TrustedPlaces for user reviews

New property search engine Zoomf has linked up with community review site TrustedPlaces to offer local information alongside its property listings.

TrustedPlaces’s reviews of local cafes, bars and restaurants will be used by Zoomf to provide background information to property hunters.

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Google shuts social search service

Google has announced it is shelving its social search tool Google Answers in a statement posted on its official blog.

The statement says users won’t be able to pose questions from later this week, and that Google will stop accepting answers by the end of the year.

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Internet people partying in London, next week

Seasonal beers are on the horizon at next Wednesday's Lemon Studios / E-consultancy party, taking place in Central London. 

Fancy coming along? You can register here (and you can invite your colleagues and friends to register too).

PAAAARTTTTTAAAAY!

At the time of writing almost 500 people have signed up to attend, and with three days until the registration deadline you should too....

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Interview with the producers of BBC Backstage

Ian Forrester and Matthew Cashmore of BBC Backstage, the Beeb's developer network, talked to us about the challenges and opportunities of opening up your data to third parties.

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