AOL given go ahead for Tacoda buy

AOL’s acquisition of behavioural targeting company Tacoda, announced in July, has been given the green light by the US government.

The deal will see AOL picking up Tacoda’s online ad network, which claims to have access to around 130m people across 4,000 sites.


Not all networks are built the same

The issue of poor advertising placement has hit the headlines recently. But it’s important to remember that blind network advertising and blind chain buying are not the same, writes Phil Coote.


Australian government caught editing Wikipedia

The Australian government has become the latest organisation to face embarrassment over editing of Wikipedia entries.

Thousands of changes by employees at the Defence Department and Department of Prime Minister and Cabinet have been discovered by tracking site WikiScanner, including some rather obscure contributions. One simply stated: “Poo bum dicky wee wee”.


Affiliate Marketing survey is live - take part for free report

E-consultancy is offering a free copy of an affiliate marketing report to those who complete an online survey which is live  until 4 September.


In-game ad market to take off, says study

The market for in-game advertising on games consoles is expected to reach $80m (£40m) this year but increase to more than ten times that by 2011, according to a new report.

The study, by ABI Research, forecasts that $852m will be spent on dynamically served ads within video games by 2011, as publishers and their console partners look to reach gamers that have connected their devices to the web.


Yahoo! confirms Actionality buy

Yahoo! has confirmed it has bought German software firm Actionality to boost its mobile offering for advertisers.

The deal, which has been rumoured for a couple of weeks, will give Yahoo! ownership of Actionality’s mobile marketing platform in return for an undisclosed sum.


Viral agencies claim 60% growth

This year has seen UK agencies and brands allocating significantly more cash to viral marketing, as well as spending it “more intelligently”, according to a new survey.

The research, by Kontraband, found growth of up to 60% in output in the first seven months of 2007, compared to the same period last year.


Facebook to deploy targeted ad system - report

Facebook is apparently developing a new platform to deliver contextual ads based on its members’ preferences and interests.

The Wall Street Journal reports that the system is the social networking site’s “top priority”, although details are sketchy and it is in the early stages of development.


Web puts the squeeze on UK broadcasters

Advertisers have continued to divert cash away from traditional media as UK consumers spend more time using digital services, according to Ofcom.

Data released by the regulator showed UK online ad revenue surpassed ITV1 and Channel 4's combined ad sales last year, as internet consumption ate into TV audiences.


UK ticket search engine launches in US

TickEx, the UK-based vertical search engine for live events, has expanded across the Atlantic by opening an office in California.

The company, which launched a beta version of its site in the UK in June, says its US version will have 5m tickets in its index when it goes live.

TickEx homepage


Banks slammed over web customer service

UK banks have again been heavily criticised over their online customer service – this time by a new study that shows their websites fail to provide answers to routine customer queries.

The research, by eService provider Transversal, found that customers are better off phoning banks' call centres to find out about products and services.

Its conclusions don’t make great reading...

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A tale of two recalls

Last week, we looked at how US manufacturer Mattel had been doing most of the right things online to help manage its ‘toxic toy’ crisis. Still, the company had obviously been taking a pounding at the hands of bloggers and other online media after recalling millions of products earlier in the month.

Some figures from reputation monitoring firm Onalytica not only show the extent of this mauling, but also how Mattel has fared much worse than other companies in similar situations.