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Social networks drive more traffic to retailers

UK etailers are attracting more and more business from social networking sites like Facebook, Bebo and MySpace, according to new stats from Hitwise.

The data shows that the amount of UK web traffic retailers receive from social networks increased by 153% in the first nine months of this year.

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Style.com figures show measurement difficulties

The New York Times has shone another spotlight on problems of web audience measurement, highlighting disparities between different metrics firms and web publishers.

Aside from its reference to 'hits', the article is quite informative and points to some major discrepancies in the visitor numbers of fashion site Style.com.

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Facebook opens app directory to search engines

Facebook has opened up its application directory so that search engines can index third-party services created for the site and what users say about them.

The move should provide developers of Facebook apps with more visibilty and a wider audience.

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TV community site Tioti nets funding

Disruptive online TV start-up Tape It Off The Internet (Tioti) has bagged some funding from Pond Venture Partners, according to its blog.

The exact amount is unclear but is reported to be in the "seven figure"  range.

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Crowded airports boost web services

Air passengers are turning in increasing numbers to web check-in and other DIY services as airports get more crowded and annoying, according to research from travel tech group SITA.

Over half of the airlines it surveyed – including all low-cost and top 25 carriers - already offered customers the opportunity to check-in via the net, while 89% expected to do so within two years.

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International sales boost Google results

Google’s share price moved closer to another milestone last night after it posted better than expected Q3 results.

The web ad giant increased its profits by 45% to $1.07bn and sales by 57% to $4.23bn, helped by its continuing search dominance and growth in international markets, including Britain.

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10 tips on 'product page' design in time for Christmas

Product page design is vitally important to the success of an e-commerce operation, and with the Christmas season imminent we thought we'd take a deeper look at how retailers can improve their performance by finessing their product pages.

It doesn't really matter how consumers find your website - if your product pages suck then they'll be unlikely to buy from you. These pages play a huge role in determining whether visitors convert into customers.

Yet a surprising number of product pages lack relevant information and do a poor job of selling the product in question.

So we'll list ten tips for product pages after the jump, to help you convert more people more of the time....

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eBay posts Q3 loss but sales growth continues

Online auction giant eBay has posted its first quarterly loss since 1999 after a $900m write-down relating to its now-famously misjudged acquisition of Skype.

The firm's deficit for Q3 came in at $936m (£458m), although sales were up 30%. 

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Study finds fall in etailers' usability standards

The standards of some of the UK’s biggest retailers are slipping when it comes to the usability of their websites, according to Webcredible’s latest benchmark report.

Half of the sites studied by the firm offered a lower level of online service compared to last year, with the culprits including Marks & Spencer and John Lewis.

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MySpace confirms API move

MySpace will be launching a platform for outside application developers in the 'next couple of months', according to Rupert Murdoch and MySpace chief executive Chris DeWolfe.

As predicted, Murdoch announced the plans during the Web 2.0 Summit in San Francisco yesterday, saying MySpace would begin by offering a directory of widgets that have been created for the site.

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Bring retail marketing experience online for on-site uplift

Online retailers should remember their heritage in order to ensure they stay ahead of the competition.

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TripAdvisor revamps website

Holiday user review website TripAdvisor is relaunching its website, with the revamped version now live in the UK and the US version to follow by the end of the year.  

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