Usability or user experience - what's the difference ?

The study of the relationship between people and technology has been called a variety of names over the years - from computer ergonomics, human computer interaction and usability to, more recently, human-centred design and user experience.


Link building strategies from the experts

Link-building is by far the hardest part of search engine optimisation - it's not only time consuming but it can be pretty boring work as well.

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Can eBay’s new regime tackle its credibility gap?

This week saw new eBay CEO John Donahoe taking the helm and ushering in a new era at the online auctioning behemoth.

So how will eBay’s approach change under its new management? Will it become less community focused? And can the new team remove hurdles that have prevented many big brands from investing in eBay sales programmes?

We’re at ChannelAdvisor’s Catalyst event in the US and asked its outspoken CEO Scot Wingo for some of his thoughts...

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Modernista - ad agency 2.0 or BS 2.0?

The recent relaunch of an ad agency website has attracted quite a bit of attention.


Travel websites need to improve usability - study

There is plenty of room for improving the user experience of some of the UK's top travel websites, according to a new usability study.

Webcredible's Flights Online study looked at the flight search and booking process on 20 travel agent and airline websites.

The highest scoring website was Opodo with 67%, while Monarch came off worst on 38%. On average, travel agent websites were more usable than the airlines' sites.


US online ad spend up 19% in 2007

Overall advertising spend in the US rose by 0.6% last year, but online ad revenue continues to rise, growing by 18.9% compared with 2006.

These figures (PDF) are from the Nielsen Company, and show that online advertising is still growing much faster than all other categories, though growth has slowed from 35% between 2005 and 2006.


Your terms of service agreement

The average user ignores them, almost every " serious " website has one and the vast majority of internet entrepreneurs probably expend little thought when having theirs put together.

I'm talking, of course, about "terms of service" agreements that govern the use of websites.


Avinash Kaushik on visitor experience optimisation

Avinash Kaushik Here, we talk to web analytics expert Avinash Kaushik about the future of web measurement, online surveys and 'visitor experience optimisation' - something he predicts will be a life or death thing for websites to adopt in the next couple of years.

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Do ISPs need to change the 'report spam' button?

More and more email users are using the report spam buttons to unsubscribe from emails, so is another option needed on email programmes to improve deliverability?

A survey found last week that 56% of email users consider uninteresting or irrelevant email messages as spam, and concluded that the report spam button is 'broken'. 


BBC website revamp continues

The BBC has followed up the launch of its new homepage last month with a redesign of the news and sport sections of the website.

BBC news revamp


Reaping what they sow

In my recent post on the music industry in the digital age, I noted that record labels and musicians would need to deal with the challenges of digital piracy pragmatically, but also argued that consumers would eventually need to recognize that there could be unintended consequences to their actions.

I pointed out that consumers would inevitably reap what they sow.

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Yahoo targets female web users with Shine

Yahoo has today launched Shine, a new site which is taking aim at women between 24 and 54.

Yahoo Shine