Web editors: 5 reasons to love standfirsts

Better search results, higher clickthrough rates, more targeted traffic, improved usability… why every web writer should embrace standfirsts.

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The Web Week in Review - Money Edition

Drama 2.0 has his mind on his money and his money on his mind more than usual lately, so this week's installment of The Web Week in Review is focused on cold hard cash - who's making it and who isn't.


Site review: The Filter

The Filter, Peter Gabriel's new online music, movies and video recommendation service launched this week.

As with, it aims to provide users with recommendations based on their preferences and listening habits, but is it as good?

The Filter 

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Four ways to speed up your landing pages

If your landing pages are taking too long to load up, then potential customers are going to get restless and may choose to click on another link.

This is even more important since Google decided to include landing page load times in its Quality Score criteria earlier this year, meaning that advertisers pay more for poorly performing pages.


Firms failing to send welcome emails

Another survey reveals that many companies are failing to follow email best practice, with 60% of firms missing a trick by not sending welcome messages to subscribers.

According to a new study by ReturnPath, 30% of these companies compounded the problem by failing to make contact with customers for more than a month after they signed up.


Wikia Search: all the flaws of Wikipedia added to search

Wikia founder Jimmy Wales, best known for co-founding Wikipedia, didn't impress when he first launched his search venture, Wikia Search.


SEO Wars: Alt Battles

There is no such thing as the 'alt tag' in HTML. There is, however, the alt attribute which is applied to the image tag.

The alt attribute is designed to provide alternative text for an image. I've seen it create wars within marketing departments.


Save web pages forever with Iterasi

Iterasi is a browser-based bookmarking tool that can be used to capture a webpage in the state in which you see it and save it for later.


Unlike some other bookmarking tools, Iterasi doesn't just bookmark a link to the web page you saved, but saves a screenshot of the site in html format.


Q&A: Kieron Smith of

BookRabbit is a recently launched website which combines book retailing with some very useful social network features. Users can upload their bookshelves and compare these with other users.

We recently talked to MD Kieron Smith, who has previously managed e-commerce operations at both Waterstones and Game Group....

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Five free keyword research tools

Identifying relevant key phrases for your marketplace is a crucial starting point for your SEO and PPC marketing.

Here's a selection of some of the best free keyword research tools out there...


Web 2.0: the business equivalent of a hernia?

Although the Web 2.0 hype is still alive and well, an increasing number of people are starting to recognize that Web 2.0 probably isn't going to be the cash cow that many thought it was destined to be.

Last week, The Financial Times published an article that stated this fact quite bluntly: "Web 2.0 fails to produce cash".


Q&A: Livebookings’ David Norris on restaurants and e-marketing

Livebookings Network is a real-time restaurant booking service whose clients include The Ritz, Gordon Ramsay Holdings, La Tasca, Planet Hollywood and Rainforest Café, as well as portals like Time Out London and

It bagged £6.5m in funding in a round led by Balderton Capital earlier this year and is planning to expand its presence in the UK and Europe.

Here, we speak to COO David Norris about which types of restaurants are making the best use of online marketing and what other opportunities are out there for its aggregated reservations model.