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Blog

YouTube views boost CBS ratings

US TV network CBS has attributed a boost in viewing figures to a content-sharing joint venture with YouTube.

The broadcaster announced its Late Show with David Letterman had added 200,000 new viewers (5%) and The Late Late Show with Craig Ferguson was up by 100,000 (7%) since it launched the CBS Brand Channel on the video website in mid-October.

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Musicovery - a new web radio station

Musicovery is a new web radio application which allows you to visually customise the genre and style of music you want to listen to, before streaming it through your browser.

Musicovery launches

Users of the visual search engine MusicPlasma will recognise the design of the site. Essentially, this is MusicPlasma with the added benefit of streaming radio. Founders Frederic Vavrille and Vincent Castaignet are responsible for both sites. 

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Is long-term domain registration a search ranking factor?

Webmaster World forums recently hosted a discussion on whether or not a site’s search engine ranking is affected by the length of time a domain name is registered for.

The theory is that registering a domain name for ten years indicates to Google that the domain’s owners’ have made a long term commitment and therefore the site is less likely to be spam.

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Yahoo! APIs 'could reduce peanut butter effect'

Licensed under the Creative Commons Attribution License. Please give credit as James Duncan Davidson/O'Reilly Media. Gifting its underlying infrastructure to web users could help focus a flailing Yahoo!, according to one of the portal's lead developers.

According to an internal memo, aimed at counteracting its listing fortunes but leaked this weekend, company senior vice president Brad Garlinghouse likened the search giant's one-stop shop approach to "peanut butter" - "a thin layer of investment spread across everything we do and thus we focus on nothing in particular".

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Interview with Spot Runner's Keith Wiley

Spot Runner interview Small businesses have traditionally been locked out of the TV market because of the prohibitive costs of running ads. However, one California-based company is looking to change this by allowing companies to  produce and plan ads online.

Set up by entrepreneurs Nick Grouf and David Waxman, Spot Runner offers a ‘self-service’ platform for businesses to create and plan ads, and says it can allow firms to run campaigns for as little as $1,500. It recently received funding from a string of big media companies, after previously attracting the interest of Google.

Although the firm is focused solely on the US for now, Spot Runner’s Keith Wiley spoke to us about how its service can be used by advertisers and ultimately be adapted to other forms of media.

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Gather.com raises $10m from VCs

Gather.com, the social network and journalism site, has secured $10m in funding from investors including Hearst Corporation, The McGraw-Hill Companies Pilot House Ventures.

The move brings its total VC investments to around $17m.

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More tips on writing marketing headlines

If you've used up your list of catchy headline templates, here are a few more ideas from Brian Clark at copyblogger.com  ...

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Pink is the new black, search stats say

http://www.outblush.com/women/images/2006/06/pink-nintendo-ds-lite.jpgPink technologies for girl gadget lovers are set to be hot-ticket gift items this Christmas, dominating a growing number of consumers' web searches for the colour.

Online marketing tracker Hitwise UK found mobile phones, games machines and handheld consoles were amongst the most searched-for pink products in November, with the pink version of LG's newly colourful range of Chocolate phones leading the pack.

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Wordpress takes on Six Apart with new edition

Automattic, the company behind Wordpress, has announced a partnership with RSS platform provider KnowNow to extend its publishing tools to the enterprise market.

Through the deal, the two companies have developed KnowNow WordPress Enterprise Edition, a blog platform for businesses which will be in direct competition with Six Apart’s Movable Type.

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Yahoo signs ad-sharing deal with US newspaper groups

Yahoo has signed a deal with US newspaper groups in which they will share online advertising, content and technology.

In return for Yahoo publishing local classified ads on its network of sites, the newspapers will supply local news content. This deal should boost Yahoo’s local reach while providing local papers with national exposure for their classifieds.

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AGLOCO – AllAdvantage team launches new(ish) business

AGLOCO is a new startup from the founders of AllAdvantage, a site PC World placed at number five in its list of ’25 worst web sites’.

By all appearances, AGLOCO is essentially AllAdvantage 2.0, as the idea behind it seems to be exactly the same – users are paid to surf the net as long as they subject themselves to watching all manner of advertising.

We didn't care much for that business model first time around, but is AGLOCO a different beast?

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Online sales will rise by 40% in 2007 - IMRG

The IMRG has predicted that the UK online sales boom will continue through Christmas into next year, with the internet driving sales of up to £42 billion in 2007, up from about £30 billion this year.

The prediction comes in the wake of the biggest ever month for online retail sales. A record £2.7 billion was spent online last month by UK shoppers, beating the record set last December.

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