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Social media's inconvenient truth

Social media, in some forms, is quite popular. One need only look at the rise of social networks such as MySpace and Facebook to recognize this.

But there's an inconvenient truth that proponents of these sites tend to ignore - the average person just doesn't have the ability to participate fully in social media.

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Putting customers in charge of your communications

Many companies are still losing customers because they don’t know what they want, writes Marc Morris.

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The Web Week in Review

This week's The Web Week in Review is a hodgepodge of news.

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Traffic stats from a blacklisted site

Hitwise has been looking into GoCompare again and has some extremely interesting stats on how its traffic has been rising, falling and rising again over the last few months.

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Comparison engines upbeat despite slowdown

New research published by E-consultancy this week reveals that the comparison engines sector continues to flourish despite challenges presented by the economic downturn and the increased cost of buying search engine traffic.

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Has the blogosphere sold out?

I was recently sent an article by a reader who asked me for my thoughts on the argument that bloggers are increasingly selling out to corporate interests.

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Why I travelled halfway round the world to meet my online friends

In a world where I can keep in touch with friends & peers via Facebook, Twitter, LinkedIn and numerous other online networks, travelling to meet them in person seems rather strange.

And yet, as a trip to Sydney last week showed, there's still nothing to beat physical contact.

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Fortune introduces Facebook's new babysitter

Sheryl Sandberg, the new COO of Facebook, is the subject of an article in Fortune.

Sandberg's hiring was, in my opinion, a sign that Facebook's investors know the company needs to get serious and that if Mark Zuckerberg won't give up the CEO role, somebody with experience who doesn't demand that title still needs to be brought in to do what he can't.

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Q&A: Channel 4’s Matt Locke on cross-platform commissioning

Last year, Channel 4 Education announced it was ditching much of its TV output and devoting its £6m budget to “high risk” cross-platform projects that could more effectively engage youngsters.

With more and more teenagers spurning traditional media, we asked the broadcaster’s commissioning editor Matt Locke about how it is planning to reach them through digital services.

He tells us if production houses are ready to fulfill its objectives and how Channel 4 is rethinking its focus towards metrics and measurement. Amen to that.

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Optimising e-tail for all sorts

Whether you are a new entrant to e-tail or an old hand with large sales volumes, the right content optimisation strategy is vital in order to effectively leverage multivariate testing tools within your organisation.

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Scoble: Bloggers have lost control

Through Profy, I learned that the technology blogosphere's drama this past weekend revolved around a "conversation" about the fact that bloggers no longer have control of the "conversation".

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Google wants to index your invisible content

Last year Google was warning webmasters that search results were not welcome in their index.

Last week it started generating its own search results from websites by filling in html forms. What's going on?

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