Contact details - best and worst practice examples

Providing contact details is a very basic requirement for etailers, but it's surprising how many either fail to provide a range of options or make users hunt around the site to find them.

Indeed, a survey last year found that the UK's online retailers were struggling on this issue, with 60% failing to provide a contact telephone number on their websites.


Online and offline - the customer voice reigns

We all know that customer ratings and reviews, or user generated content, help drive more traffic to a website, increase sales conversions, make merchandisers smarter and more.

But did you know that customer reviews are changing the way consumers shop and the way companies market their products?

Brett Hurt writes that this is a unique time in the history of advertising, because companies are literally using their customers’ word of mouth as a digital marketing asset to create entirely new forms of multichannel campaigns.

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Website monitoring services

It's 3 a.m. Do you know how your website is behaving?

If you run an online business of any kind, you should, because downtime and poor website performance not only causes lost revenue, it also can lead to a loss of reputation and loyalty.


comScore: Facebook surpasses MySpace

According to comScore, Facebook has overtaken MySpace as the world's most visited social network.


Visual book browsing with Zoomii

Zoomii, launched last week, is a virtual bookstore that displays books from Amazon.


The site is built on Amazon's Elastic Compute Cloud and uses the Amazon S3 hosted storage service. Buyers are directed to the online retail giant via an affiliate link.


Google Trends adds website traffic data

Google Trends is now competing directly with services such as Alexa and Compete, by allowing users to look at trends by website address.

Google Trends - E-consultancy


Q&A: Lovefilm's Craig Sullivan on A/B and multi-variate testing

Here, we speak to Lovefilm's digital and usability product manager Craig Sullivan about the work the DVD rental company has been doing in multi-variate testing (MVT).

Craig is a bit of an evangelist on MVT - a hot topic right now - and has some great insights into when and how best to use it, the differences with A/B testing and how to intepret results. 


Brand engagement with Wii

It seems that every day we read about the declining effectiveness of advertising. How viewers skip through the adverts, can switch off to the marketing noise, no longer respond to our messages.

Brands are increasingly looking at more diverse ways to engage consumers in their products, and I believe there is currently no better opportunity than the Nintendo Wii.


Are virtual goods the solution to the social network monetization conundrum?

The troubles popular social networks have experienced in monetizing their vast audiences are well-known.

But one of the ironies of troubled economic times - like we're facing now - is that the paper money so popular when times are good starts to play second fiddle to cold hard cash.


New search tools for eBay

Online auction giant eBay is introducing some much needed changes to its search functions, making it easier for users to find what they want and filter out what they don't.

eBay search

The changes will go live on the UK site in the next month but are already available to try out on eBay Playground


Future of Digital Marketing: today's technology for tomorrow's marketing

At E-consultancy’s Future of Digital Marketing conference last week, leading industry experts took a pragmatic approach to predicting future trends.

Rather than gazing mistily into the crystal ball 20 years into the future, the conference focused on “right here, right now,” talking about how marketers can leverage existing technologies to be more innovative.


Getting started with Flash Video

Many businesses and entrepreneurs are finding that video content can be a valuable addition to their websites.

Flash Video, popularized by YouTube, offers an ideal, user-friendly way to deliver that video content.