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Blog

Yahoo! sued over ad technology

A group of Yahoo! investors has launched a class action lawsuit against the portal, claiming it concealed falling user numbers attributed to deficient advertising systems.

Yahoo!'s stock market value fell sharply late last year after concern about the effectiveness of its search marketing platform and CEO Terry Semel's leadership of the many-headed company.

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Introducing the 'Chief Listening Officer'

God provided a great model for communication when he gave us two ears and one mouth. But marketing - the function that leads customer dialogue - tends to focus on outbound communication. 

In today’s web connected world, is that still an appropriate model?

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Amazon snaps up camera review site

London-based digital photography site dpreview.com has been bought by Amazon in a deal showing the value of trusted reviews on niche products.

Started as a hobby site nine years ago, dpreview specialises in independent reviews of digital cameras and accessories, as well as discussions forums and buyers’ guides.

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Nestoria launches in Spain

Property website Nestoria is set to launch a version of its vertical search engine in Spain.

Nestoria Espana

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Why bother with Web Analytics?

Web Analytics is about understanding how your website is being used in order to optimise performance.

Effective use of analytics can help you find out which visitors are most likely to convert into customers or subscribers and use this insight to optimise marketing spend.

Here’s why we think you need to invest in Web Analytics…

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More banks to roll out home chip and pin devices

All the UK's major banks, except HSBC, are reportedly to insist that customers use home 'chip and pin' devices for online banking, in an effort to stamp out fraud.

The Guardian reports that millions of the handheld devices will be sent out, free of charge, to online banking customers over the next six months.

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New service offers contextual advertising for videos

The latest service to enter the online video advertising space is due to launch today - and it's all about text.

Adap.tv analyses the content of video clips, finds related text link advertisements and overlays them on the footage.

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Is mobile search set to take off?

The release of Google Maps Mobile last week in the UK got a distinct lack of coverage, yet it is a tool that underpins the huge opportunities for local mobile search.

These are currently drastically under-exploited - indeed, local mobile search is where the real value of mobile search lies, i.e. search in relation to your physical location.

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One in ten web pages contain malware - Google

Google has been looking into web-based malware and has come up with some worrying figures. Of the 4.5m web pages it looked at in depth, 450,000 were capable of downloading malicious code without the user's knowledge.

A further 700,000 web pages in Google's study contained code which could potentially compromise a user's computer. 

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Complaints against web ads surge

Official complaints about internet ads rose by a third in 2006, according to new figures from the Advertising Standards Authority (ASA).

The agency reported 2,066 complaints - up from 1,577 and even more than direct mail attracted - according to the ASA's annual report.

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Billboards know you are watching

British advertisers are using eyetracking technology more commonly used on the internet to monitor who views outdoor billboards.

The eyeBox2, developed at Queen's University in Ontario, includes a camera that can monitor viewers' eye movements at up to 35 feet away.

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Newspaper websites experience strong growth

The audience for online newspaper sites in the US is growing at twice the rate of the overall web audience, according to new figures.

The Nielson//NetRatings report, released by the Newspaper Association of America (NAA), also suggests that visitors to these sites have higher incomes, as well as being more inclined to shop online.

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