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Three practical tips for improving your email marketing

Get email marketing right and it can deliver huge revenues for a very low cost.

Get it wrong and you are simply wasting your time, annoying your customers and damaging your brand. Here are 3 practical tips.

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Is Google's market share really dropping?

February data from comScore appears to indicate that Google is losing market share with its dominance slipping from 63.1% to 62.8%.

The sensationalist Reuters headline, published on Yahoo news, does Google no favours.

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Welovelocal's Max Jennings on the GCap deal

This week saw GCap Media, the company behind Capital Radio, XFM and Classic FM, acquiring a majority stake in local listings website welovelocal.

GCap acquired its stake for a fee of £450,000, with a further £150,000 to be paid if the business meets performance targets.

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Recession can mean opportunity for startups

Just a few months ago, there were questions about whether or not Silicon Valley (and internet companies in general) would be impacted by a recession.

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Google and social bookmarking

The SEO community was the victim of an interesting hoax this week when a blogger claimed that Google was about to punish sites that relied on social bookmarking to build links.

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Reevoo receives funding from French VC firm

Online consumer reviews aggregator Reevoo has announced a second round of funding led by French VC firm Banexi, as well as launching its service across the Channel.

We talked to CEO Richard Anson about the deal:

Reevoo  

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Achieving an ROI from marketing

Marketing departments need to come out of their comfort zones and start demonstrating their impact on the bottom line, writes James Harrison.

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ITV to relaunch its online video player

ITV's online catch up TV offering will be revamped in an attempt to compete more effectively with the BBC's iPlayer.

Though ITV launched the service months earlier than the iPlayer, it has quickly been overhauled by the BBC's offering. Around 11m videos were viewed via the iPlayer in January, compared with just 2m for ITV.com  

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Going global - tips for internet startups

In a recent guest piece on TechCrunch, French internet entrepreneur Loic Le Meur provided some advice to internet startups: you need to be global.

While I agree with this piece of advice, I believe Loic's argument that addressing local markets is a dead-end actually misses the point - every company serves a "local" market in some form or another.

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How to retain customers in hard times

It's doom and gloom, according to many of the economic commentators, but now is not the time to take your eye off the customer experience ball. 

When things get tight, a company needs any edge it can get and retaining the customers it has is one way of minimising the impact of any downturn. Here are a few things to try to hang on to those most valuable of assets – your customers.

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Glasses Direct's Phil Gates on promoting an etail start-up

Disruptive e-commerce start-up Glasses Direct recently bagged £3m in funding to continue its assault on high street opticians, ramp up its staff and expand internationally. 

Here, we ask new marketing director Phil Gates about how it got on the map... 

GlassesDirect.co.uk homepage

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The democratisation of news media - another Web 2.0 myth

The Web 2.0 community has been a potent purveyor of myth . One of the myths that Web 2.0's most ardent kool aid drinkers have promoted is that the world of news media has been democratised.

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