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Blog

Amazon confirms payment system launch

Amazon has confirmed plans to take on Google Checkout and PayPal with the launch of a rival payment system for etailers.

Dubbed the Amazon Flexible Payment Service (FPS), the system forms part of the etailer’s Web Services programme and allows firms to create checkout facilities with a set of developer tools.

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User experience - latest roundtable briefing

E-consultancy has just published a User Experience Roundtable Briefing based on a lively discussion which took place in London last month.

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French online ad market catching up

Growing mobile internet uptake and use of rich media is helping to boost the online ad market across the Channel in France, according to a new report by eMarketer.

While the report says French firms have been relatively slow to advertise and market online, it estimates that the country’s online ad market will grow more than 34% this year, and total more than $4bn by 2011.

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Web 2.0 isn’t a ‘bubble’, won’t burst

John Dvorak at PCMag has written a truly crazy article called ‘Bubble 2.0 coming soon’, which contains some truly ludicrous statements that are so far wide of the mark that I’m currently finding it difficult to breathe properly.

It might be linkbait but hey, here's the link, and it is well worth a read. My contrarian response comes after the jump...

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Majority of magazine website users access content online only

A majority of visitors to websites of monthly magazines in the US are accessing the content online rather than paying for a copy, according to a survey by Nielsen//NetRatings and MRI.

An average of 83% of visitors to the sites of the 23 high circulation monthlies that were featured in the study did not read the magazine offline.

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E-consultancy announces internet industry party...

It’s officially summer, despite the dodgy weather, which means it’s time once again for our annual summer party!

PARTY TIME, FOLKS...

The date for your diary is Wednesday 15th August and the venue is in Clerkenwell, in central London. More details to be announced in due course.

E-consultancy lives in Lemon Studios, alongside a bunch of other internet businesses, which is why this is known as the Lemon Studios Summer Party. It promises to be a fun night...

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Disney buys kids' virtual world for $700m

Club Penguin, the children's virtual world, has been acquired by Disney in a deal worth up to $700m (£344.5m).

The media giant will pay $350m upfront for the fast growing site - which had reportedly been a $500m target for Sony.

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Amazon to launch PayPal rival?

Etailing giant Amazon is reportedly close to launching an online payment system to rival Google Checkout and eBay’s PayPal.

TechCrunch reports that the move would extend the etailer’s existing Amazon Payments service, which is used by third party sellers on its site.

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Etailers hit by payment outage

Thousands of online and mail order retailers have been hit by technical problems at payment service provider Protx.

The BBC reports that sites were left unable to receive payments today after an upgrade at the company went wrong.

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Google cautious over behavioural targeting

Google has publicly ruled out a more extensive move into behavioural targeting of web users, despite the potential uplift it would give to its online ad clients.

Speaking yesterday, Susan Wojcicki, Google’s vice president of product management for advertising, was adamant that the company would use no more than a surfer's single search session to target its ads.

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Website optimisation - less can be more

In the same way as more instruments don’t necessarily make a better tune or more words a better poem; when it comes to creating effective website pages, less is often more.

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Report shows effect of online ads on offline behaviour

A new study by Yahoo has looked at the effect of online advertising on consumer shopping patterns offline, finding that online ads can increase the number of offline buyers, as well as their average spend.

The study (pdf) used around 175,000 panelists, looking at the effect of search marketing and display advertising on consumers' offline shopping behaviour between April 2006 and January 2007.

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