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Blog

E-mail Marketing Best Practice Trends

A good, free summary of E-mail trends has just been published by E-consultancy from one of their round tables. This features much of the guidance in the new edition of my Email marketing book and in my Email marketing workshops.

Here is a summary of my take on the top e-mail trends, based on my experience in 2006, but with my thoughts on the first few prompted by the E-consultancy briefing.

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Ten Christmas tips for affiliates

Shawn Collins has published some useful tips for affiliates to maxime their commissions during the Christmas period.

The tips, published on Collins' blog, come from Performics and the e-tailing group.

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Tories weed out inner tosser with budget web spot

The UK's Conservative party has launched an online campaign against consumer debt, featuring an odious overspending character they dub "the inner tosser".

Created by Karmarama, the Sort-it website includes money-saving tips and a mini manifesto on fiscal responsibility. A short video features a flash, suited American encouraging an English shopper to overspend on consumer items from shoes to a sports car.

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Winning the Bidding War on Google Adwords

You can win a short-term bidding battle on paid search networks like Google Adwords by being smarter than your competitor. But you may not be able to win the longer-term war – that may be out of your control.

Quality-based bidding systems help with bidding wars since there is less transparency on prices bid and they give alternative ways for you to win.

So for quality-based networks, your position will be boosted if you follow any or all of the following techniques...

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Five Christmas email marketing tips

Tom O'Leary at the Messaging Times has some sound advice to help you manage your Christmas email marketing campaigns.

Tom has five tips on how to streamline your email marketing to make the most of the Christmas retail season...

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Google's shares top $500 - where will it end?

Google’s shares reached the $500 mark on Tuesday, the highest point since the company went public in April 2004, when he shares were priced at $85.

Stockreply believes the shares will reach the $1,000 mark, and speculates when that mark might be reached...

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Flickr launches new camera finder

Flickr has spotted a new revenue stream via the launch of its camera finder service, which displays the most popular cameras used on the photo sharing site.

Flickr is using the data from photos uploaded to the site to display the most popular makes of cameras and camera phones.

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Research reveals top 10 UK etailers

A new report has looked into the performance of the top 28 UK retailers as measured by traffic, and has found much room for improvement.

The research, carried out by Marketing Assistance Ltd on behalf of Blast Radius, looked at the whole online shopping experience, from from first visit to returning unwanted items.

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BK markets flamers to gamers

Fast-food chain Burger King has begun selling BK-branded video games along with its burgers and fries, in an effort to build customer loyalty through digital entertainment.

Three titles for Xbox and Xbox 360 consoles will sell for $3.99 each with Value Meals purchased at US restaurants.

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YouTube views boost CBS ratings

US TV network CBS has attributed a boost in viewing figures to a content-sharing joint venture with YouTube.

The broadcaster announced its Late Show with David Letterman had added 200,000 new viewers (5%) and The Late Late Show with Craig Ferguson was up by 100,000 (7%) since it launched the CBS Brand Channel on the video website in mid-October.

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Musicovery - a new web radio station

Musicovery is a new web radio application which allows you to visually customise the genre and style of music you want to listen to, before streaming it through your browser.

Musicovery launches

Users of the visual search engine MusicPlasma will recognise the design of the site. Essentially, this is MusicPlasma with the added benefit of streaming radio. Founders Frederic Vavrille and Vincent Castaignet are responsible for both sites. 

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Is long-term domain registration a search ranking factor?

Webmaster World forums recently hosted a discussion on whether or not a site’s search engine ranking is affected by the length of time a domain name is registered for.

The theory is that registering a domain name for ten years indicates to Google that the domain’s owners’ have made a long term commitment and therefore the site is less likely to be spam.

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