Blog

Craigslist: Meg Whitman seduced us

In what is one of the more amusing lawsuit filings I've read in recent memory, Craigslist has fired back in its legal battle with eBay.

2 comments

Online customers care about customer care – do you?

We have all walked away from a supplier because it has failed to provide the level of care we expect.

New research shows the growing importance of customer care and the role that the internet plays.

2 comments

Companies under invest in web data analysis - new report

Many companies are failing to invest in the brain power which can help them get maximum value from their web analytics packages, according to new research.

0 comments

Google asks: Do you have any known allergies?

Google's long-awaited and long-hyped online health service has finally launched in the United States.

1 comment

Site review: BookRabbit - Last.fm for readers?

BookRabbit, launched last week, is a new website which aims to do for books what Last.fm has done for music on the web.

BookRabbit

2 comments

Q&A: Media Corp's Justin Drummond on online advertising

Justin Drummond is a well-known dotcom veteran and the founder of Media Corp, the LSE-listed business that includes online ad network Eyeconomy and various in-house websites.

The company has been diversifying away from its gambling investments after the US ban last year and is now looking to expand into Europe and the US.

Despite several interruptions from Justin's PR person, we managed to ask him a few questions about the highly competitive ad network space and where he sees the industry heading.

0 comments

Seurat’s lesson for marketers

It seems that many marketers still struggle to build a rich picture of their customers. 

They could do worse than study the works of Georges Seurat, the famous French impressionist painter of the 19th century, whose techniques have interesting lessons for today’s 21st century marketers. 

1 comment

Of Mice and HIPPOS

I’ve been talking to clients a lot recently about the problem of heavy mice on websites, i.e., the lack of incentives - or cheese trails if you’ll let me extend the metaphor – to motivate customers to click through to the next page and the next page after that.

Something as simple as telling them what they might find on the next page will help click-through tremendously and we all know that increased click-through ultimately means higher conversion and revenue.

0 comments

Owning search results for your brand name

Negative mentions in search results can be damaging for a brand, potentially discouraging customers from using your company. If someone searches for your brand name in Google, what will the results look like?

For brands such as Sky and Argos, the Google search results look good, with no negative results at all in the first page, even though each company must have had a few unhappy customers at some point.

However, other retailers aren't doing so well...

6 comments

Want to make up to $500,000/month in 2-15 weeks?

Where's the easy money on the internet today? Facebook applications, if you are to believe Chamath Palihapitiya, the company's vice president of marketing and operations.

3 comments

A lesson for digital marketers and brands

Last week, I received an email from 360i, an "independent metrics-driven agency that serves as strategic digital advisors to large brand marketers," on behalf of NBC.

0 comments

Do standards equal service?

The British Standards Institute (BSI) has just launched a standard addressing customer satisfaction, quoting research it commissioned to support the launch suggesting that the great British public is less than happy with much of the service they receive. 

But will a new standard help?

1 comment