Major retailers in Xbox price mishap

Supemarket giant Tesco made a pricing cock-up on its website yesterday, offering an Xbox 360 bundle, normally priced at around £350, for just £33.

Quite the bargain, but rather weird when you consider that Virgin and Woolworths both replicated the exact same mistake...


B2B journalists turn to blogs for info

The NUJ may think that Web 2.0 is "rubbish ", but B2B journalists are increasingly turning to blogs and other forms of online media for information and ideas, according to a new survey.

It found that 80% would use blogs as primary or secondary sources, while many use podcasts and RSS feeds for inspiration.


Radiohead savage comScore’s “wholly inaccurate” figures

Post-rock heavyweights Radiohead are the latest / weirdest critic of panel-based data, having responded to comScore’s claim that less than 40% of ‘In Rainbows’ downloaders paid anything for the album.

The group was roundly applauded when it decided to release its latest album directly via its website, with fans able to name their own price.

The savvy PR infantry at comScore swiftly noticed an opportunity to bag some exposure and subsequently released some data to the media. The findings? Just 38% of fans paid for the record, and the average amount paid was a mere £2.87.

But according to the band, these numbers are rotten...


Should 'persuasion marketing' have its own budget?

There was some lively debate at an E-consultancy Persuasion Marketing roundtable last month about whether this topic constitutes a separate discipline which should have its own processes and budget.

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Social networks overtake webmail - Hitwise

Social networks received more UK traffic than webmail services for the first time last month, according to Hitwise.

In October, the top 25 social network sites received 5.17% of all UK internet visits, compared to 4.98% for email services like Hotmail, Gmail and others.


Osoyou launches social network / shopping site

By combining shopping with social networking, new UK site is looking to capitalise on growth in the online clothing market and deliver predominantly female shoppers to retailers and advertisers.


AOL snaps up another ad firm

AOL has confirmed another acquisition to bolster its online ad line-up - this  time buying Israeli start-up Quigo in a deal reported to be worth around $340m (£162m).

Quigo, which supplies search marketing tools and contextual placements on sites such as Time’s digital properties, will be integrated into AOL’s newly-formed Platform A ad network.


Timesonline allows users to blog by phone

The Times is to make it easier for readers to contribute to its website by allowing them to blog by phone using voice to text services provided by SpinVox.

The service is initially aimed at travel bloggers as part of the site's YourWorld promotion with BMW. TimesOnline users will be able to give accounts of their travels from anywhere in the world, and read those posted by other readers.


Reevoo calls for policing of online reviews

Customer reviews specialist Reevoo is lobbying for increased regulation around online reviews, despite the fact that it is a near-impossible task.

Measuring the validity of all online reviews is difficult and I can’t work out who might want to police this...


Facebook launches user-powered ad network

Mark Zuckerberg yesterday announced Facebook ads, a new ad system which will allow advertisers to take advantage of recommendations from Facebook users.

Under the new system, advertisers can create profile pages on the social network with applications and content related to the company's product or service, while users can add these brands as 'fans'.


Majority of online shoppers experience transaction problems

Almost nine out of ten British web shoppers experience difficulties when purchasing online, while etailers compound these problems with poor customer service, according to a new survey.

The survey of 2,118 UK adults, conducted by Harris Interactive for Tealeaf, found that many (37%) customers were likely to abandon transactions if they experienced problems.

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Social Media: simple advice and future-gazing

Right, time to challenge my attention span, concentrate and share some thoughts about our Harnessing the Power of Social Media event last week.

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