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Blog

Online newspaper ad revenues rise, print ads fall

Ad spending on US newspaper websites continues to grow while spending on newspaper print ads declines, according to new figures.  

Newspapers' online ad revenues increased by 19.3% year-on-year in Q2, according to the Newspaper Association of America, to a total of $796m (£395m) - their thirteenth successive quarterly rise.

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New mobile payment system goes live in UK

PayForIt, the new payment scheme backed by the UK’s five mobile network operators, has gone live.

The system began operating on 1 September, offering a standardised way for content providers to process payments from customers on different networks.

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Content Intelligence – the death knell for 'Best Practice'?

Best practice was a great safety net for marketers when campaigns cost tens of thousands of pounds to execute due to physical print, production and distribution costs.

If sales plummeted, the marketer in question could point to a text book or previous campaign performance and the directors would settle back down again.

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Hey, NBC! Apple already does variable pricing…

NBC’s dispute with Apple over the company’s fixed pricing policy for downloads of its TV shows from iTunes is well worth tuning into.

The conflict is based on NBC’s demands for more control over the pricing of its content in iTunes, while Apple is insisting that variable pricing simply isn’t an option.

Well, here’s the kicker: Apple has already rolled out variable pricing in iTunes. It just depends on where you live. And, it’s frankly a bit of an outrage...

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Google settles Adwords lawsuit

Google has settled a lawsuit with American Blind & Wallpaper Factory over its search ads, bringing a four-year long dispute to an end.

The retailer had claimed that Google’s Adwords programme allowed other firms to infringe its trademarks when bidding on keywords, but pretty much looks to have climbed down as the trial approached.

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Online verification schemes see increased adoption

Payment association Apacs has released figures showing 'around 10m' UK shoppers have registered their credit and debit cards with MasterCard and Visa’s online verification schemes.

The group says more retailers have also adopted the Verified by Visa and MasterCard SecureCode systems, which remove their liability if fraudulent transactions take place and are reported to help increase average order values.

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List turnover is 'main challenge' for email marketers

List turnover has climbed to the top of email marketers’ list of problems, according to a new survey.

Almost four out of 10 practitioners (39%) cited list turnover as their biggest difficulty in the poll, conducted by JupiterResearch.

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Another victory for social network campaigners

HSBC has responded to a Facebook-based campaign against its charges for graduates – another sign that social networking sites have become a hotbed of consumer activity and that big brands are listening.

Following the protests, the bank said it would reverse its decision to abolish interest-free overdrafts for students leaving university this summer and would refund charges they have already paid.

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Pure-play etailers top satisfaction poll

Pure-play web retailers are ahead of their multi-channel competitors when it comes to customer satisfaction, according to a new study.

Etail solution provider Pangora surveyed hundreds of UK online customers about their experiences of delivery, site quality and customer service, and firms with no high street presence came top in most categories.

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Yahoo! tests new social network

Yahoo! is reportedly testing a new professional social networking service that connects students with prospective employers.

Called Yahoo! Kickstart but still merely a concept, the site focuses around users’ CVs in the style of LinkedIn. It also offers companies the opportunity to create groups that students can join.

Yahoo! Kickstart (via CNET)

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Regional press websites top 1,000 mark

The number of regional press websites in the UK grew by 33% last year as more publishers embraced digital platforms, according to the Newspaper Society.

Its annual survey showed the number of websites rose from 828 to 1102, while online ad revenues increased 18.3% to £71m.

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Where is the best practice in the IAB/DMA charter?

I can’t work out this IAB / DMA Search Marketing Best Practice Charter, which was released to the masses last week “to reinforce advertiser and agency confidence in the medium”.

I’m not sure whether to file it under ‘heart in the right place’ or not, but I do know that it is sorely lacking in any best practice guidelines.

Also, I’m not convinced that advertisers particularly need their confidence restoring (we recently estimated that in the UK more than £2bn will be spent on search marketing in 2007 – not a sign of a crisis of confidence).

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