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Emap launches Heat magazine website

Emap has finally launched Heatworld, aka 'Heat magazine's website', just one week after CEO Tom Moloney was ousted having failed to devise / execute a successful digital strategy.

Emap launches Heatworld

Heatworld started off with a slight disappointment – I’d originally registered my interest via the holding page in receiving an email 'the minute Heatworld is launched', in order to be one of the first to see it. That didn’t materialise. Ho hum, no biggie.

This morning I visited the website and it is a good-looking effort with some interesting features. Several years too late, certainly, but it should allow Emap to reap some of the benefits of adopting a multichannel strategy with regards to its Heat brand.

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Banner ads build subliminal familiarity

An academic study in to the psychology of online advertising has found new evidence that internet banner ads work exceedingly well.

The paper, produced jointly by several US universities, found that, although many web users do not necessarily click or focus on a banner advert, many subconsciously register the product advertised - and make positive conclusions.

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Five reasons to embrace email marketing

Email marketing can help you achieve a range of online marketing objectives, ranging from tangible revenue increases through new and repeat sales, to other benefits such as improved branding.

We estimate that UK businesses spent £178m on email marketing during 2006 – a 20% increase on the previous year.


Web influences every stage of the shopping process

The internet is a big influence on every stage of the purchase process, and influences buying decisions both online and offline, according to a survey by DoubleClick.

The DoubleClick study, which surveyed more than 3,000 online consumers in the UK, France, and Germany, looks at the role of the internet in purchase decisions.


Microsoft buys aQuantive for $6bn

Microsoft has bought online advertising firm aQuantive for about $6bn (£3bn), giving it ownership of ad technology provider Atlas; interactive agency AvenueA/Razorfish; and Drive PM, which provides targeting tools for internet advertisers and publishers.

The announcement of the deal follows a wave of consolidation seen in the online ad market recently -Google's DoubleClick deal, AOL's acquisition of AdTech and WPP's purchase of 24/7 Real Media.


UK online sales to reach the £100bn mark this month

UK shoppers will soon have spent more than £100bn since internet shopping began, according to figures from the IMRG.

The etail group says that the first online transaction in the UK took place in April 1995 - the purchase of a book from WH Smith via CompuServe.


Young women spending more time online

New stats from Nielsen//NetRatings show that young women are spending more time online, with the 18-34 age group accounting for 18% of the UK internet population.

According to these stats, the 18-34 age group is the largest online, accounting for 34% of UK internet users.

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Web project management guidelines released

We’ve just published a new report on E-consultancy dedicated to Web Project Management, which turns out to be less of a fine art and more of a social science.

This new research is based on feedback from more than 600 project managers, who we surveyed and interviewed to find out some of the common factors found in successful web projects.

After the jump there's a glimpse of some of the key findings…


SEM - the benefits of copy optimisation

Optimising your paid search copy can not only improve the performance of campaigns; it can also provide valuable research for your other marketing strategies, writes Nathan Levi.


WPP to buy 24/7 Real Media

British ad giant WPP has announced the acquisition of internet ad company 24/7 Real Media for a whopping $649m (£329m).

The move is the latest in a flurry of mergers in the online ad market following the Google/DoubleClick deal.


How often should you email your customers?

Controlling the frequency of emails that you send to your customers is a key aspect of any email marketing strategy, and the big question is how often should you do it?

There is no simple answer - send emails too often and you risk annoying the customers so much that they unsubscribe; not often enough and you run the risk that they will forget they signed up in the first place.


AOL buys Adtech, will become part of Advertising.com

AOL has announced the purchase of Adtech AG, an online ad company based in Germany.

The news come just a day after AOL purchased mobile advertising company Third Screen Media - both companies will operate within AOL's Advertising.com business.