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How to launch a new website – launch week

Before we discuss the launch of the website I want to focus on how to spread the viral articles most efficiently.

Launch

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Spam is in the eye of the beholder

For me, spam is unwelcome email - if I don't want it, it's spam.

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Fight Club: BBC iPlayer vs ITV's Video Player

According to figures quoted in The Guardian this week, ITV's online video player has been losing traffic, while the BBC iPlayer has grown rapidly since its official launch last month.

ITV's offering beat the iPlayer to market, launching a 30 day catch-up service back in June, so why has the BBC overtaken it so quickly? Let's take a closer look at the two services to find out...

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cScape's Richard Sedley on digital and the economy

Since speaking at last year's Online Marketing Masterclass, cScape's Customer Engagement Director Richard Sedley has been rather busy writing a book: “Winners and Losers in a Troubled Economy: How to use online customer engagement to gain a competitive advantage."

Here, we ask him to explain his views on why the internet may be a safe(r) haven for marketers during recessionary times...

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Wordpress: 30% of blogs are splogs

It seems that splogs (spam blogs) are still a major issue in the blogosphere, at least according to Automattic founder Matt Mullenweg.

Mullenweg told the Future of Web Apps conference (via WebProNews) that its Wordpress software has deleted more than 800,000 splogs, calling spammers "the terrorists of Web 2.0".

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Note to Chris Anderson - lunch is never free

Chris Anderson is a hero to some in the internet business community.

The Wired editor-in-chief's book, "The Long Tail: Why the Future of Business is Selling Less of More" , is often cited by those who believe that the internet is changing economic rules, despite the fact that most of the hard data has actually refuted many of his claims.

Now Anderson is back with another book to be released next year that is destined to become a hit with internet business types: "Free! Why $0.00 Is the Future of Business".

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How to launch a new website - pre-launch

Before actually going "live" with your site it is important to make sure you have set up some key features to make your site stand out from the rest.

Hook

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Can private sales work in online fashion?

Can online private fashion sales work in the UK? Leon Bailey asks how one goes about marketing such websites.

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User-generated content, advertisers and suicide

There is no doubt that a number of ethical issues have arisen as the prominence of user-generated content has increased.

From the role social networks may have played in suicides to the issues that have arisen as the line between bloggers and journalists blur, it's clear that society is now faced with new moral dilemmas that didn't exist before the internet enabled every person to, in theory, become a publisher.

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Web text that's worth it: the six most underrated types of digital copy

Digital copy is underappreciated, underrated and - astonishingly - still the poor cousin of the web relaunch process.

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How to launch a new website - design & creation

Launching a new website is a daunting prospect, so this week we have a four part series guiding you through the pitfalls and best practice strategies to make your new project a success.

Grow

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Ten ways to improve your conversion rates

There are many factors that can affect a website's conversion rate, from obvious, common sense problems to issues that require more detailed analysis.  

Sometimes little things can make a big difference - we present ten tips to up your conversion rates:

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