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Blog

Why marketers should spread their online budget

Mark Kuhillow asks whether user generated environments could become the affiliates and media owners of tomorrow.

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DIY store application Shopify launches marketplace

Shopify, a website that allows users to set up their own e-commerce store with integrated payments, has launched an online marketplace for shoppers to search for products from all Shopify's stores.

Shopify, launched back in April, provides a similar function to French startup Zlio, allowing users to set up, stock and personalise stores, using a range of templates.

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True behavioural targeting means more than segmentation

Behavioural targeting will give the best returns when a wide variety of on and off-site factors are pulled into the equation.

The technology can give great results with site content and isn't just something you should be asking your ad network about.

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UK Social Commerce industry benchmark report

Bazaarvoice is excited to sponsor a new E-consultancy study which provides what we believe to be the first benchmark of Social Commerce in the UK.

The report gives rich insight into retailers’ perspective of where the online marketing and e-commerce industry stands today with social commerce, and where it may be headed tomorrow.

Let's take a look at some of the key findings after the jump...

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Seedcamp receives over 260 applications

Seedcamp, the VC-backed project which aims to help foster the next wave of European startups, has said it has received over 260 applications from over 40 countries.

The project, backed by Saul Klein, is running a week long event in London next month, where the five best startups will receive funding of €50,000 to launch their business, in return for a 10% stake.

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Indoor Media launches Asian ad network

Indoor Media is today launching what it says is the first online network to target the estimated 1.5m British Asians that are regular internet users.  

The launch of AdMasala, a network of Asian content sites, coincides with Indian Independence Day. It has been launched by Murly Tiwari, formerly of 24/7 Real Media and Jai Rai, who previously worked for cricinfo.com.

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Google recruits freelancers for local data

Google has turned to a new tactic to boost its local search services, offering people money to go door-to-door and collect information about small businesses.

The Google ‘Local Business Referrals’ programme, now launched in the US and expected to be introduced in the UK at some point, will see independent contractors gathering data for its Google Maps database.

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SMEs 'put off e-commerce' by fraud worries

Worries about credit card fraud remain a significant factor behind poor uptake of e-commerce by small and medium sized enterprises (SMEs), according to the Federation of Small Businesses (FSB).

Following this month’s report on e-crime by the House of Lords Science & Technology Committee, the FSB said only 18% of UK SMEs were trading online in 2005, while less than 1% were generating all their sales through the web.

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Integrated marketing pays off for retailers

Four out of five home shoppers have engaged in ‘flick to click’ shopping in the last year - finding products in an offline catalogue before purchasing them online, according to research.

The Experian poll, covered by The Retail Bulletin, will give cheer to retailers that have integrated their marketing across online and offline channels.

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Internet users spend most time on content

Internet users are spending around half of their time online reading content and watching videos, more than that spent on e-commerce sites, search engines, and sending emails and messages.

The Internet Activity Index from the US Online Publisher's Association looks at how users spend their time online, dividing it into four categories; content, communications, commerce, and search.

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Ted Baker's Martin Newman on multi-channel retail

Martin Newman is the head of e-commerce at fashion chain Ted Baker and is one of the few UK retailers to have been selling on the web for over ten years. He has experience across all aspects of e-commerce, as well as retail, direct mail, web kiosks and mobile.

We talked to Martin about the opportunities for retailers in the multi-channel arena, as well as challenges such as integration and conversion tracking.

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Rivals.net faces huge mutiny among fan sites

The admin teams behind several Rivals.net fan sites have left en masse, saying the Sky-owned portal’s technology is outdated.

The rebels have set up a new sports network called Clubfanzine and claim around 40 Rivals sites have agreed to jump ship, including those of Premiership clubs Newcastle, Middlesborough and Derby County.

This is bad news for Sky, especially given the timing, just days after the new football season started.

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