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Brands creating a presence in Second Life will shortly be offered measurement tools to monitor the effectiveness of their in-world investments.
The Electric Sheep Company, a US-based agency which has developed Second Life properties for firms such as Reuters and Starwood Hotels, has started to distribute software that allows marketers to track footfall at their virtual sites.
Online retailers have had a more successful Christmas than their high street counterparts, with IMRG reporting that high street sales are down , and online sales up by between 40 and 50% compared to 2005.
Larger internet retailers like Tesco and Amazon seem to have enjoyed a particularly successful Christmas period, with both setting records for online sales.
The acquisition would have given the company an analytics platform to allow tracking of blog sites and its paid-for blog posts, as well as Performancing’s recruitment site, Performancing Exchange.
Feed management service Feedburner has rolled out a new website statistics package following its acquisition of blog tracking service BlogBeat.
While Feedburner previously only offered metrics on subscribers' RSS feeds and clicks to corresponding pages on the main site, the integration of the new features allows publishers to tackle the thorny problem of marrying stats for both web and feed views.
uSuggest is a social shopping site that allows its users to earn commission by reviewing, tagging and recommending products displayed on the site.
Users can tag and recommend products on the site, or add a link to their blogs, and earn commission on any sales the generated by these links. On the face of it, it looks a good way for bloggers to earn some cash.
The popularity of two of Google's key Web 2.0-style applications has overtaken those of rival portals in recent weeks, according to the latest data.
Google Calendar last week overtook MSN's competing offering and is due to beat even Yahoo!'s sector-leading calendar in the next couple of months, after the Mountain View outfit's schedule tool surged in popularity, Hitwise statistics show.
Britain's biggest commercial broadcaster today announced it has hired a new broadband managing director in Annelies van den Belt, who previously led a digital convergence strategy as the Telegraph's new media director and took the paper to a new multimedia headquarters.
Several UK portals have formed a partnership to act as a distribution channel for large-scale voucher and discount campaigns.
The CouponNET service, created by online vouchering company Couponstar, will see it hosting ‘voucher galleries’ on third party sites and effectively creating a UK affiliate network focusing purely on freebies and discounts.
First, a Happy New Year to the E-consultancy community. I was delighted to be asked by E-consultancy to write a blog about customer management. I am a passionate believer in providing customers with a great experience and, like many people, the start of a New Year is a good time for looking forward. I want to use my first blog here to kick off a discussion, so here’s a starter for ten.
2006 was the year when Web 2.0 generated a following in the business community. I think 2007 will be the year when it really starts to change how those companies think about managing their customers.
Mobile marketers have been warned they must ditch intrusive SMS ads in favour of text-message coupons, quiet banner ads and ad-supported widgets if their straight-to-phone messages are to succeed.
A report published by technology research firm Forrester after Christmas found that 79% of mobile users surveyed are "annoyed" by the prospect of receiving advertising on their handset.
John Woods is the CEO of Synature, a UK firm developing ‘attitudinal matching’ solutions for etailers and portals.
Like a cleverer version of Amazon-style book suggestions, its technology offers a social search tool for internet shoppers to find products that similarly-minded people recommend. Companies can also use it to segment their customer bases and target users with personalised content and advertising.
We spoke to John about a new partnership Synature has formed with MyTravel to provide holiday ideas to its customers, and to ask him a bit more about the technology.