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Bazaarvoice CEO Brett Hurt on customer reviews

Customer reviews are known to help engender trust among consumers, and can increase conversion rates for retailers. But what are the challenges? What kind of benefits can they deliver to e-commerce companies?

We spoke to Brett Hurt to find out more. He is the founder and CEO of customer reviews specialist Bazaarvoice. Some of you may remember him from our What's New In Online Marketing event earlier this year. He has some pretty interesting observations...

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Top online advertising acquisitions of 2007

The internet advertising space has been consolidating this year, with a number of major acquisitions driven by the big chiefs at the likes of Microsoft, Google and WPP.

We've compiled a handy cut-out and keep list of the ones that caught our eye, all $12bn worth. I bet we've missed a few, so let us know if you have some others to suggest...

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BBC opens up iPlayer

The BBC last week made a streaming version of its iPlayer available for the Windows, Mac and Linux platforms.

BBC iPlayer

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When public 'relations' become very public

2007 is coming to an end and UK PR agency, the Red Consultancy, might have just given us another 'Claire Swires' , or are they just generating a spot of seasonal publicity?

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BBC tries out new Web 2.0 homepage

The BBC has launched a redesign of its homepage, adding all kinds of zeitgeisty Web 2.0 features, as well as allowing users to customise the site.

new BBC homepage 

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Why retailers need effective feature filtering

Providing feature filtering on e-commerce websites is a no-brainer in terms of improving the user experience, so why aren't more retailers doing it properly?

Effective feature filtering allows shoppers to remove much of the pain of finding products. When there are hundreds of products to display these tools are essential.

I spent the weekend looking for a new TV, mainly using the websites of Currys and Comet. Both are good sites, but Comet was much more effective at helping me narrow my search options - here's why...

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eBay plans user experience changes, but is it enough?

I spotted an interesting article in the Washington Post, which looks at online auction giant eBay and its plans to improve the user experience in 2008.

The story focuses on eBay’s proposed introduction of a shipping fees ratings scheme, to clamp down on sellers who charge bargain basement prices but make profits on exorbitant delivery ‘costs’.

All good, but what about the improvements that eBay’s website has been in need of for a considerable time? Adding functionality and tweaking its ranking algorithms are one thing, but what I think it needs is some proper usability testing and a bit of a makeover.

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Publishers face up to challenges of atomisation

An important and on-going challenge for publishers during 2008 will be the continued 'atomisation' of website content, data and functionality.

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It's not all about the last click in search marketing

One of the biggest challenges in paid search marketing is measuring the impact of generic keywords on your sales.

We all believe generic keywords have a brand-building benefit, but how can you accurately measure this?

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Facebook responds to OpenSocial

Facebook is to make its developer platform available to other social networks, allowing brands to port apps to other sites that adopt the same standards.

The move forms a response to Google's OpenSocial project, which aims to create a common standard for developing and delivering social network apps.

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Paramount to sell movie tickets through banners

Tailgate Technologies has found a new use for its transactional banners - selling tickets for Paramount's new movie The Kite Runner.

Consumers can use the banners to search for local cinemas that are showing the movie and complete purchases without leaving the host site.

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Google to add blogs to Universal Search

Google is reportedly set to add blogs to its Universal Search results, posing another SEO challenge/opportunity for online marketers.

Marissa Mayer, the firm’s search products and user experience VP, told eWeek that its search listings would start to include blog pages from this week or next.

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