Blog

Tracking your conversion goals with Google Analytics

I'm a big fan of Google Analytics and consider it to be one of the best free analytics tools for the average webmaster.

One of its most useful features is the ability to set "goals" and track how well they're being achieved.

People hate intrusive ads, so why do publishers love them?

eMarketer has published a timely post on the endurance limits of web users in relation to one of the lamest online ad formats know to man, aka the floating overlay.

By looking at data provided by Dynamic Logic, the firm found that the average person can tolerate two sucky ads per hour, before doing an Assault on Precinct 13 in the comfort of their own office. Doing a Rambo might be more appropriate...

The blog that sold for $15m and the value of SEO

In all of the chaos that is the global economy, a story about the sale of a blog for $15m probably received less attention than it would have under different circumstances.

22 year-old Johns Wu started the Bankaholic blog in 2006 to help individuals obtain the best rates for bank savings products.

Ways to reduce comment spam

An article on Google's Webmaster Central Blog warns comment spam can contain "disturbing" images and content, which can put off consumers and other readers.

To link or not to link?

Recently, Tim O'Reilly asked "Is Linking to Yourself the Future of the Web?"

In his post, he observed that many online properties are linking to themselves more than they're linking out, oftentimes by building aggregators of some form or another to do so.

MySpace launches MyAds, but will it work?

MySpace has unveiled ‘MyAds’ to the world, an advertising platform aimed at small businesses with small budgets. Display ads can be bought on a cost-per-click basis.

The company wants to increase revenues during the economic downturn / correction / recession, but is this the magic bullet?

As I see it, there are five problems areas for MySpace to overcome (aside from the minor complaints that the site requires the latest version of Flash to work, and doesn’t work in Google Chrome).

Halfords improves e-commerce offering

A few months ago, I looked at Halfords' e-commerce site from a user experience perspective, and found it lacking in some areas.

A bit of tweaking has happened since, so it's only fair to comment on the improvements that have been made...

And so it begins

Venture capitalists are worried and urging their portfolio companies to enter survival mode. The layoffs have started. Michael Arrington has declared Web 2.0 dead.

While there are some who still cling to hope (and there are still some in outright denial), it's clear that most of the people involved with the world of internet startups have accepted the reality of the global economic "downturn" and understand that its impact on the industry will probably run deep and it will probably be prolonged.

Q&A: BT’s Chris King on affiliate marketing

Chris King, head of affiliate sales, BT Chris King, BT's head of affiliate sales, gives us some thoughts on the telecoms and media group's online strategy and the growth prospects for the affiliate channel in a tough economic environment.

He also tells us how BT keeps the information flowing between it and super-affiliates, who of course play a big role in the company's sales efforts.

The Web Week in Review - Mobile Edition

I thought I'd focus on tracking what's going on in the world of mobile this week, so without further delay, here's what caught the eye of the mobile Drama 2.0.

The decline and fall of email for acquisition

The use of email marketing to drive customer acquisition is in significant, and terminal, decline.

Google Trends: a means to fast search engine traffic?

There was an interesting post yesterday on TechCrunch about the use of Google Trends to drive editorial.

Apparently, a number of publishers are leveraging the data from Google Trends to find hot keyword trends, and taking advantage of the blazing speed at which Google spiders new content on blogs and content sites to produce content catered specifically to those hot keywords.