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How to improve your Google rankings

My post yesterday discussed how if a site was more useful and had a bigger brand presence than all its competitors, Google really should be ranking it higher.

The problem is that most of the time it doesn't.

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Global analytics budgets on the rise

Nearly 70% of organisations are planning to increase their spending on web analytics this year, according to a new international study by the Web Analytics Association (WAA).

The budget increases, the Industry Outlook survey suggests, will mainly be ploughed into training. 

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Online PR people, please stop using the term ‘Feel Free’

One of the most common - and most infuriating - mistakes made by PRs is the overuse of the dreaded term ‘feel free’, especially when pitching to bloggers.

Feel free to add this to your blog! Feel free to post this video! Feel free to promote our viral!

Oh yeah? How about ‘feel free to take a running jump’? Or ‘feel free to pay us a ton of money and then we’ll talk’.

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Happy holidays start with great user journeys

Online marketers have long been focused on acquisition and traffic metrics. The key to staying ahead lies in the deployment of more sophisticated tools and techniques to boost income from landed traffic.

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The biggest secret about SEO

Ask some search engine optimisation (SEO) consultants to explain how they operate and you will get confused quite quickly.

Sometimes this is because the SEO consultant doesn't want to reveal his or her 'secrets', but more often than not it is because SEO is a highly technical subject and, unless you are a web designer or programmer, it is hard to understand.

The best part about natural SEO, however, is that there really is no secret.

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US email survey - more relevancy required

Return Path's 2007 Holiday Email Survey (pdf) suggests that email marketers in the US and Canada need to work harder on improving subscriber relevance and engagement.

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FatttPipe - ultra-fast new broadband that doesn't exist...

Have you heard of FatttPipe the ultra-reliable, ultra-fast new broadband?

Not FatPipe (that's already a networks company) and not FattPipe (because someone already owns Fattpipe.com) but with three 't's in the spelling - FatttPipe because it's at least 3X faster.

You haven't heard of FatttPipe? That's probably because it doesn't exist. But I need to repeat FatttPipe to get my keyword density up.

You see this is really a post about search marketing and brands...

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Whistles - a user experience review

Fashion boutique Whistles recently launched a transactional website, and we've taken a look from a user experience perspective.

Whistles homepage

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Behavioural targeting delivers 600% uplift

Are broad demographics really relevant in the online world? Is customer behaviour far more insightful to delivering your marketing message?

Behavioural information allows you to develop a toolbox of techniques to improve the relevance of your online marketing, delivering for one client a 600% uplift.

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Openads nets more VC cash, to launch hosted service

Congratulations to the good people over at open source ad serving venture Openads, which has bagged $15.5m (£7.9m) in a Series B funding round led by Accel Partners.

The cash, which the firm says will be used to boost its product development and headcount, was also provided by existing investors Index Ventures, First Round Capital, Mangrove Capital Partners and O'Reilly AlphaTech Ventures.

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How to promote your brand using social media

In the last few years social news sites have become an extremely effective marketing tool with the ability to drive a huge amount of traffic to your website.

Although the numbers using these websites are relatively small in global terms (Digg.com, the largest, has just under 2m users) the audiences comprise thousands of early adopters and key influencers who have the power to seriously affect your brand.

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Q&A: PayOffline's Steve Berry on etail and trust

With 18% of internet users still thinking it's too risky to shop on the web (source: GetSafeOnline), it’s clear that there's a big opportunity out there if etailers can persuade these wily refuseniks that e-commerce is safe.

One thing that might help them is PayOffline - a system launched in August last year that enables consumers to shop online but pay for their goods at one of 17,000 physical locations around the UK.

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