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Blog

Yahoo! intros content separation tag

Yahoo! has introduced a new tag that lets site owners make their core content more visible in search results.

The robots-nocontent tag allows webmasters to define areas of a page that are merely navigational elements or other secondary constructs that should be ignored by search spiders.

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'Moss mania' boosts Topshop's web traffic

While people queued for up to eight hours outside Topshop's Oxford Street store to be the first to get hold of the new clothing range designed by Kate Moss, Topshop's website experienced similar demand.

The Topshop site, which starting selling the Kate Moss collection online from 4am yesterday, reportedly sold out of the range within 12 hours, and UK visits to the Topshop website have doubled over the last two days.

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Is a bad social media strategy worse than no strategy at all?

As a search engine marketing and social media (SMM) consultant, more firms are approaching me every week to help them develop integrated SMM strategies.

While in many ways social media is a completely different discipline to search; there are plenty of similarities when it comes to developing a strategy and many search experts are taking to social media marketing like ducks to water.

The one thing I am telling all these companies is you have to be careful as a bad SMM strategy can often do you more harm than good.

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Five reasons why you need a paid search strategy

If carried out correctly, a paid search campaign can be a cost-effective method of generating new revenues and repeat business, as outlined in our recent Paid Search Marketing (PPC) Business Case report.

Paid search is the fastest method of getting your website up the search rankings. This can be done within hours of setting up an account and selecting your keywords.

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ITV offers streaming football coverage

ITV unveiled its new on-demand service yesterday, and the first offering was last night's Champion's League semi-final between Liverpool and Chelsea.

ITV Champions League on demand

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Spot inspections coming to a database near you?

The Information Commissioner may soon have the power to make spot checks of company databases, he told parliament yesterday.

The new capability would be used to ensure companies and other organisations are complying with responsibilities under the Data Protection Act.

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Digg users revolt

Users of news aggregator Digg have been flooding the site with articles about a single issue - an encryption key that can be used to get around the DRM on High Definition DVDs.

After users began posting the code on the site, Digg received a cease and desist notice and blocked the stories, but that only prompted the site's users to start flooding it with articles about the code.

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Q&A: ASOS' Nick Robertson speaks out on 'Grubbygate'

ASOS CEO Nick Robertson was at the centre of a firestorm six weeks ago when he labelled affiliates 'grubby'.

In this interview, his first since 'Grubbygate', Nick explains the reasons behind his decision to close down the ASOS affiliate programme. The etailer certainly doesn't seem to have been hampered by its decision...

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“Traditional” Ad Networks vs. the Digital Agencies – the big debate

For years now the debate has rumbled on – should brands be choosing the ‘traditional’ ad networks to handle all their media planning and buying, with digital integrated in that, or do they need to go the digital specialists for their digital needs?

Again the debate has raged in the trade press recently. What are my thoughts…?

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Boo.com comes back from the dead

Infamous fashion brand Boo.com has made a return to the web today, but this time as a vertical search engine and social networking site focusing on travel.

The domain – which has already seen the demise of two etailing ventures - is now owned by Dublin-based holiday booking company Web Reservations International.

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Google to fight Viacom's copyright lawsuit

Google plans to fight the $1bn lawsuit brought against it by Viacom over the alleged use of copyrighted content on YouTube.

The lawsuit, filed by Viacom in March this year, accused YouTube/Google of 'massive intentional copyright infringement' due to the number of Viacom's clips which had been uploaded to the video site.

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Yell.com redesigns homepage

Yell.com has today unveiled a new look for its homepage, and has opted for a cleaner, more streamlined version.

This is how it looks:

New Yell homepage 

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