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Blog

MyStrands nets another $25m in funding

Social recommendation service MyStrands has bagged another $25m in financing to expand into new markets, such as shopping.

The funding, adding to the $24m it raised just six months ago, was led by Spanish bank BBVA and previous investor Debaeque.

MyStrands has now raised $55m in total, so why does it need all this cash?

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Facebook boss says sorry for Beacon ‘mistakes’

Facebook founder Mark Zuckerberg has apologised to members over “mistakes” made when implementing its targeted ad platform on an opt-out basis.

The Beacon system was moved to an opt-in footing last week after causing much ire among privacy campaigners, and users have now been offered a tool to turn it off permanently.

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Shoppers get fussy about product recommendations

Providing web shoppers with bad quality recommendations could be worse than offering no recommendations at all, according to a new survey.

Conducted by online research provider MarketTools, the study claims four in ten shoppers are less willing to return to sites that suggest non-personalised products or items they already own.

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Good web analytics folk are hard to find

If you’re in web analytics, you're probably looking forward to your salary negotiations for 2008.

There are currently around 2,000 job opportunities that require web analytics experience on SimplyHired.com, according to this blog post by Eric T. Peterson.

And the picture’s pretty similar this side of the Atlantic – over 450 positions are up for grabs on Indeed.co.uk.

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Technorati relaunches website (again)

Serial relauncher Technorati has revamped its website yet again, adding a blog/news aggregator to the homepage.

Technorati homepage

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Ticket exchanges face backlash from bands

A number of musicians including Radiohead, Arctic Monkeys and Robbie Williams have demanded a share of profits from tickets that are resold online.

Around 400 artists are supporting a campaign by the Resale Rights Society (RRS) to take a cut of second hand sales on sites like eBay, Seatwave and Viagogo.

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ASOS boosts sales by 83%

Affiliate-shy fashion etailer ASOS.com has reported an 83% rise in sales in the six months to the end of September, with its registered user base also increasing sharply.
 
The company’s profit before tax for the period increased from £300,000 to £3.4m as revenues reached £31.8m, up from £17.4m in the same period last year. The business looks in solid shape.

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Top 10 most common e-commerce mistakes

While there are many excellent e-commerce sites around, many online retailers are still making some schoolboy errors on their websites which can have a negative effect on sales and customer satisfaction levels.

Customers want a smooth experience when visiting a website, and if they encounter errors, or are frustrated by usability problems, then many will abandon their purchases and shop elsewhere.

What then, are the common mistakes made by e-commerce companies?

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Xbox Live adds movies on-demand in the UK

The battle for the living room is hotting up, with Microsoft's plans to provide movies on-demand through Xbox Live.

The service is set to launch in the UK next week, with launch titles including The Matrix, Harry Potter, and Ocean's Eleven.

Xbox Live users can download movies for 250 Microsoft Points, which is equivalent to around £2 each, or pay more for high definition versions.

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2007's best and worst social media campaigns?

Calling all social media heroes! Are you fed up seeing the same old chestnuts trotted out as examples of great social media campaigns?

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Q&A: TIOTI founder Paul Cleghorn

Online video start-up Tape it off the internet (TIOTI) came out of beta recently and announced that it had bagged some funding from Pond Venture Partners.

Calling itself a social media aggregator for internet TV, TIOTI doesn’t host content but provides links to where it can be found, including the likes of YouTube, Veoh and Joost. 

We spoke to UK-based founding partner and creator Paul Cleghorn to find out a bit more, as well as to get his thoughts on online video business models, copyright issues and IPTV.

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Email Marketing: Making Bacn not Spam

Dela Quist looks at why 40% of subscribers to an email database may not open a single message they are sent for six months or more.

He says this is not necessarily a bad thing as they are ‘unemotionally subscribed’ – they still want to receive messages from you but are not in a position to take up your offer today.

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