{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Blog

Facebook ads performing badly?

Facebook advertising is performing poorly for some advertisers, with click through rates for some campaigns reported to be as low as 0.04%.

The Reach Students blog reports that the campaigns they have run using Facebook's flyer ads have produced disappointing results, with its most recent campaign delivering a mere 0.04% clickthrough rate on 1.4m page impressions.

The average clickthrough for a banner ad is around 0.2%, so Facebook appears to be underperforming, but why?

0 comments

Mobile users rarely read emails - study

Mobile users mainly rely on their laptops and PCs to view emails, according to new research.

ExactTarget's mobile email marketing study (pdf) found 88% regularly review messages on computers after first checking them via their handsets.

0 comments

Windows Live Hotmail: how will it impact your marketing?

B2B or B2C, the chances are that you are relying on delivering a significant number of emails into web mail. New versions of web mail systems are being released with different methods of filtering and handling messages. 

We’re recommending you conduct an audit of your database, to understand how concerned you should be about web mail. 

3 comments

Revealed: world's top 10 user experience gurus

As part of our recent usability research, we asked respondents to name their favourite gurus in the field of user experience, with the aim of producing a Hall of Fame.

8 comments

Business benefits of SEO

Search Engine Marketing helps site owners meet their various online marketing objectives such as generating leads, sales or simply building awareness.

There is more to search engine optimisation than just marketing, as companies can derive many business benefits from using SEO. Let’s take a look at a few...

10 comments

Yahoo! finalises Right Media buyout

Yahoo! has completed its acquisition of online ad exchange Right Media; giving it a boost in its battle with Google and others in the internet ad space.

The deal, first announced in April, sees the web giant picking up an ad sales platform that it claims is used by more than 20,000 buyers and sellers a day.

0 comments

Brands are still important online - study

Brands are still an important influence on online consumers, according to a new study by AOL and the Henley Centre.

However, the research also asserts that customers are becoming less loyal to brands as a result of their online experience.

0 comments

Yahoo! searchers suggest fix to buggy new feature

Yahoo! engineers had to start fixing a bug in a new live search feature, just a day after announcing the addition.

Yahoo! Search's Kevin Lee introduced the new Search Suggest function, which offers suggestions on search terms as a user types.

0 comments

Google bans ads for controversial drug

Google has announced it will ban online advertisements for an appetite suppressant that has come under fire in medical circles.

The search giant contacted some advertisers to inform them it would stop taking ads for ephedrine-based products "in the coming weeks".

1 comment

Online video guide Tvtrip nets funding

European start-up Tvtrip, which provides online video guides for travellers, has received $4.8m (£2.3m) in funding from Balderton Capital and Partech International.

1 comment

Online shoppers in no hurry to buy

The average time between a customer first visiting an etailer and completing their purchase has risen over the past two years, according to a new study.

ScanAlert's Digital Window Shopping Report found that shoppers take an average of 34 hours and 19 minutes from the first visit to purchase, according to an analysis of 2.6m online sales.

0 comments

Admiral backs away from Confused.com sale

Admiral, parent company of insurance comparison site Confused.com, has reportedly decided to end talks over the sale of a stake in the company.

The Telegraph reports that Admiral had received approaches from interested parties about a deal for the site, but was reluctant to relinquish control over its strategy.

0 comments