Six design tips for better URLs

It’s an area that is overlooked on many websites, but URL design is an important consideration. Bad URLs may mean that you website won’t be found, visited, or submitted to sites like Digg.

Ideally, URLs should be short, readable, descriptive and memorable. Visitors to your site, other sites linking to yours, and of course the search engines will appreciate the care you have taken over your URL structure.

Here are a few tips for URL design…

1 comment

Joost proves serial success is hard to achieve

By almost any measure, internet entrepreneurs Janus Friis and Niklas Zennström achieved more business success by the age of 40 than most entrepreneurs could hope to achieve in a lifetime.

1 comment

Site review: property search engine Globrix

Launched earlier this year, Globrix is a property search engine which claims to have nearly every property on the market in the UK listed on its site.


Rather than charging estate agents a fee, as sites like Rightmove do, Globrix scrapes listings from estate agents' websites, hoping to make the site more comprehensive than its rivals.


Q&A: Dermot Corrigan of image search company Imprezzeo

Launched this week, Imprezzeo is a search software company that aims to improve image search, offering a way to use images rather than text to search for pictures.

The technology behind Imprezzeo's image search was developed by University of Wollongong and the University of Queensland in Australia, though the company s based in London.

We caught up with CEO Dermot Corrigan to find out more...


Q&A: Allan Margate, co-founder of LeadVine

LeadVine is a social networking site which aims to generate leads online by enlisting the help of the general public.

Rather than spending time cold calling, businesses can post their requirements on the site and wait for members of the public to provide useful leads and earn themselves a referral fee.

The site was launched in August, and we have been talking to co-founder Allan Margate...


Online's measurement challenge

According to Forrester Research's Shar VanBoskirk, there's good news and bad news for the online marketing industry.

The good news is that marketers have fully bought into online marketing and there's significant interest in new forms of online marketing, including through social media and online video.


The importance of ad placement

One of the most overlooked and least understood aspects of running an ad-based website that I think small to medium-sized publishers make is that of ad placement.

Many publishers simply slap up some banner ads (or Google AdSense ads) and never give any thought to how effective the placement of those ads is. Yet the placement of ads can mean the difference between great results and no results.

1 comment

iTunes Genius - a review

The latest update of iTunes (version 8) contains a new feature called Genius, which creates playlists from your library of music, as well as recommending songs for you to download.

iTunes Genius

With the popularity of music recommendations provided by sites like, Pandora and the recently launched Filter, this seems like a smart move by Apple, so how does it perform? 

1 comment

Yahoo Buzz launches mobile widget, plans to grow

Yahoo has launched a Buzz widget for mobile users, allowing them to browse and ‘buzz up’ top articles from the past 12 hours. Alternatively, iPhone users can do this here, via an optimised version of Buzz aimed specifically at the sexy Apple handset, though no dedicated iPhone app is yet available in the iTunes Store.

Yahoo says the mobile widget can be found by searching for ‘Yahoo! Buzz’ from within the widget gallery.

This is another sign that Yahoo is looking to drive up usage of Buzz, its social news play, although there is more work to be done if it really wants to usurp Digg as the number one social media website.


Television advertising set for strong Q4, digital a contributor?

With the global economy on the ropes, many believed that television advertising was going to suffer.

And the death of television itself has been predicted for years as many argued that the accountability offered by digital advertising would eventually make television advertising a lot less compelling.


Oddbins fails with email marketing strategy

What happens when a retailer allows individual stores to control local customer communications?

I guess it depends on the level of training and guidance afforded to staff, but oftentimes things can go awry, especially when it is patently clear that there’s no kind of instruction from head office.


Q&A: Thomas Cook's Russell Gould on improving conversion

Here, we speak to Thomas Cook e-commerce director Russell Gould about the company's efforts to increase conversion rates online, including user reviews, video and a recently-launched co-browsing service.