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Blog

Seven in ten web projects miss deadlines - study

Almost 70% of online marketing campaigns don’t meet their launch deadlines, according to a survey of senior marketers.

The study, conducted by PK Data, found lengthy approval processes, IT department bottlenecks and problems with web content management systems (WCMSs) were the main causes behind delayed projects.

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Google Analytics celebrates second birthday

Google Analytics, Big G's highly popular free reporting software, is two years old tomorrow, but what impact has it had and what's in store for the future?

Arguably one of the biggest developments in the online marketing space in the past few years, Google Analytics is a fine tool for marketers, although it isn't without its issues.

We caught up with Google Analytics' Brian Clifton, as well as web analytics gurus Jim Sterne and Eric Peterson, to see how the software is shaping up, two years on... 

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US online ad spending passes $5bn in Q3

Online ad revenues across the Atlantic  exceeded $5.2bn (£2.5bn) in Q3, making it another record quarter, according to the Interactive Advertising Bureau.  

Spending on online ads increased by $1.1bn (£532m) or 25.3% on the same period last year, and also rose by 3% compared to Q2. 

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Xing to incorporate ads

B2B social network Xing is planning to introduce advertising for the first time before the end of the year, giving the company an extra revenue stream to add to subscriptions.

According to Xing, the targeted ads will only be introduced in certain sections and will "not compromise the usability of the website". But it says the volume of ads will increase over the next year.

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Content optimisation - acquisitions a go-go

On-site content optimisation has hit the headlines a couple of times over the past weeks.

With two US competitors to our multivariate testing solution being acquired, the shape of this market has changed considerably.

Organisations from outside our space are taking a keen interest in optimisation and seeing us as a complementary value added solution.

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Young people 'prefer internet to TV'

Young people are now spending 10% more time online than in front of the box, according to a survey of European internet usage.

The European Interactive Advertising Association's Mediascope survey also found growing web usage among silver surfers and women (12% and 8% respectively) compared to last year.

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Interview: Jim Sterne, president of the Web Analytics Association

Jim Sterne is the president of the Web Analytics Association and producer of the eMetrics Summits. We asked him a few questions about the state of the industry and how companies could be making better use of their analytics data.

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One in 10 will pay to remove YouTube ads

YouTube and its challengers may be able to earn subscription revenues, if the findings of a new IBM report are accurate.

The study found that the TiVo generation is officially online, with 11% of respondents happy to pay 'a little' to remove all advertising from videos.

Consider the numbers: Google-owned YouTube pulls in something like 50m unique users a month; let's assume it can charge 'a little', a couple of dollars a month maybe - let's round it up to $24.99 a year for a 'premium user' service. Now let's assume that 11% of users sign up. That's a revenue stream worth $137m annually...

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12 tips for Xmas email campaigns

Tink Taylor of dotMailer  has compiled a checklist of 12 tips for 'Effective Email Marketing this Xmas' - all of which look like good things to think about at any point in the year.

We list them after the jump...

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Employers clamping down on social network use

Employers are becoming increasingly strict in dealing with social network and web use at work, according to this article in The Guardian .

Over 1700 public sector employees have apparently been disciplined for 'internet abuse' in the past three years, while unions are reporting a greater number of disputes between workers and their bosses.

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Dave and Goliath - the battle for TV audiences

Anyone who has walked down Great Portland Street in London in the past week will have probably noticed the huge ad covering the Virgin Media offices for the new TV digital channel “Dave”.

But can the self-proclaimed 'Home of witty banter' really compete against the Goliath that is online video streaming for the share of viewers' attention?

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Search industry needs to adapt

A few years ago, managing your search campaign was straightforward. Using a standard bid management solution and buying a few thousand keywords delivered a very effective ROI to meet clients’ objectives.

As the industry grew and CPC prices increased (success grew demand) SEMs had to find new and innovative ways to keep their campaign results buoyant, often by adding a few hundred thousand additional keywords to offset rising costs (often cited as ‘the long tail’).

As the search landscape becomes more opaque and bid management tools in their purest sense have died (since bid to position no longer exists), search campaign management is now experiencing a period of limbo.

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