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The human phone booths of Colombia

The sharing of mobile phones is an interesting phenomenon, and an example of market competition in action.  

It also means phone usability in that market is important as people switch between different phones.

Columbia - mobile phone sharing

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Site review: Fresh Apps

Fresh Apps, currently in beta, aims to make it easier to search and find useful iPhone apps than is currently possible on iTunes.

Fresh Apps

It can be tricky to search through the sheer number of apps in the iTunes Store, so has Fresh Apps made it a smoother process? 

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The sleazy ad dilemma

Robert McMillan of IDG News Service wrote an interesting article last week about the support of "deceptive" advertising on Yahoo Right Media's Direct Media Exchange.

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Social network advertising options

While it's widely accepted that advertising on social networks can be a mixed bag in terms of results; for certain types of campaigns, it may be worth giving a shot.

If you're interested in dipping your toes in social network advertising, here's a list of the ways you can reach users on social networks.

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Ben Edelman on affiliate marketing fraud

Ben Edelman is an assistant professor at Harvard Business School who has for years published insightful research into the affiliate marketing sector.

I interviewed Ben to find out more about the various forms of fraud that affect e-commerce companies.

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BBC not passing on link juice?

The BBC just can't get its external links policy right, it seems, and is now denying external websites valuable link juice by the way it links out.

Patrick at Blogstorm has noticed that the site's external links, normally displayed to the right of its articles, are being passed through redirect scripts.

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Mobile app review: eBay for iPhone

Updated a few months ago, the eBay on iPhone app lets you keep up with your buying and selling activity, as well as looking for new items, while on the move.

eBay Mobile  

I've been testing out the app to see how effectively it works for mobile..

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Where's the best place to launch your product?

According to a study published recently by Marketing Science, the country where you launch your product has a measurable impact on its uptake.

As AdAge reports, the study, entitled "Global Takeoff of New Products: Culture, Wealth or Vanishing Differences," analyzed data from 31 countries, including developing countries and ranked the countries based on how long it usually took for 16 consumer products to "take off" over the past 50 years.

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You don’t care about your customers if …

As a supplier of software for measuring the customer experience, I take heart from the plethora of commentators that stress the importance of delivering an improved customer experience as consumers tighten their belts.

Their actions, or lack of them, suggest that too many online companies do not believe this. Do you pass the test?

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Google trying to comfort publishers in times of turmoil?

Last week I received an email from Google that was sent to AdSense publishers.

It addressed concerns they may have about the economic situation.

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A look at Enterprise 2.0

As consumer-focused Web 2.0 startups start to feel the pain, one might argue that there will be an increased focus on bringing Web 2.0 to the enterprise.

My favorite research firm, Forrester Research, has projected that enterprise spending on Web 2.0 applications for businesses, also called Enterprise 2.0, will reach $4.6 billion by 2013.

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Is your e-commerce channel performing as well as it could?

Despite the growth in the e-commerce channel, many retailers are still unable to make truly informed decisions regarding the strategic development of e-commerce in their business, as they are unable to effectively benchmark the performance of the channel.

This is the case for both retailers who think they're performing well and those who don't.

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