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Has Converse marketed its Century milestone online?

Last week I attended the Converse Century party to celebrate the brand’s hundredth birthday. 

Is Converse making full use of online PR, and which SEO techniques should such a big brand be using?

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Ten company blogging tips

Blogs can give companies an easy way to publish the latest news and press releases, as well as providing a way to attract customer feedback and respond to positive and negative press.

Blogs can be an effective marketing tool as well. South African winery Stormhoek managed to increase sales from 40,000 crates a year to 40,000 a week after it started blogging.

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Social networks 'could become content platforms'

One in four users of social networks say that these sites could become the main way they access music and video content in future, according to a new survey.

Entertainment Media Research's 2008 survey (pdf) finds that social networks have a significant effect on content discovery, with 30% of users searching through them for new music.

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Mobile advertising research – analysts’ forecasts

Mobile advertising is going to be big. Really big. Or at least that’s what the analysts are clamouring to tell us, with a succession of bullish forecasts having been released since the dawn of time. And they keep on coming.

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Victoria Beckham's SEO - fashion or music?

According to rumours Victoria Beckham wanted the Spice Girls tour to finish early so she could concentrate on her fashion career.

Does her online PR suggest she’s a WAG, musician or fashion icon? What can she do to turn it her way?

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Ten things Amazon can do better online

Amazon is one of the great e-commerce success stories, and we often use the site as an example of best practice. But what can it improve?

The site's usability isn't perfect but users have become familiar with the way it works, and Amazon won't want to mess with a winning formula. It's the same story with eBay. Change isn't so easy once you achieve scale at a global level.

Nevertheless we've spotted some areas that could be improved upon...

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The Web Week in Review

Thank god it's Friday! Without further ado, here are the stories that caught Drama 2.0's attention this past week.

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Q&A: icrossing's Nilhan Jayasinghe on Google penalties

A number of well known UK brands have been penalised recently by Google for boosting their rankings through paid links and reviews.

This happened to Moneysupermarket.com last year, more recently to Gocompare, and just last week Kwik-Fit's car insurance offering was relegated from page 2 to the relative obscurity of page 5 of the search engine.

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Google introduces search within search

Google has started to add a secondary search box to some larger websites' listings in a move it says will help it deliver more accurate results.

But will the new feature funnel traffic away from sites' internal search and navigation tools, perhaps not always to the benefit of users?

Google search: times

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Hardware-as-a-service a big boon to consumer startups?

Scaling can be tricky for consumer internet startups, especially when it comes to hardware and infrastructure.

Many startups have failed in part because they couldn't successfully scale effectively and sensibly.

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How to launch a new website - post launch

In the early stages it is very important to monitor your site's reputation using something like Google Alerts or even a paid solution.

Feedback

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Q&A: Lucy George of social network Badoo

Badoo is a social network that is popular in continental Europe and Latin America and has grown to around 13m users since its launch in 2006.

Unlike many others, Badoo carries no advertising and instead makes money by charging users to raise their profiles on the site.

We talked to global director of communications Lucy George about its plans to crack the UK...

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