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OpenAds nets $5m in VC funding

Open source adserving company OpenAds has taken on $5m in Series-A funding from a range of VCs to further its challenge to established online ad systems.

The financing round was led by Index Ventures, and also involved First Round Capital, Mangrove Capital Partners and O'Reilly AlphaTech Ventures.


Blockhunter matches homebuyers and sellers

Blockhunter is a recently launched property site that, instead of listing a range of properties for sale, reverses the process and helps sellers find buyers looking for a home in a selected area.


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New rewards scheme launches in the UK

Webloyalty, a US company which provides online discount and rewards schemes, has moved to the UK and signed its first UK client, Interflora.

With the deal, Interflora's customers can opt into Webloyalty’s Shopper Discounts and Rewards scheme, which offers cashback discounts of up to 40% off online purchases.


New search engine focuses on Paypal merchants

Shopping search engine Thefind.com has launched a new service for consumers to browse products exclusively from merchants that accept PayPal payments.



Apple looks to tap Bebo for music downloads

Apple is looking to tap into social networking sites as an e-commerce channel after striking a deal to distribute music with Bebo.

From today, Apple’s iTunes service will be embedded into the Bebo website – allowing its users to buy music from artists that have a Bebo profile and whose music is available via iTunes.


Major search engines deliver dramatically different results

The big search engines deliver search results that are dramatically different, according to a new study.

The report, conducted by metasearch engine Dogpile and technology provider InfoSpace, found that first page results on Google, Yahoo!, MSN, and Ask overlap by less than 1%.


Strategies for finding the right email frequency

Stefan Pollard at Email Labs has written a good article that looks at the factors that dictate how often you should send marketing emails.

Clearly, finding the right frequency for emails is vital - emailing customers too often can put them off, while not emailing often enough can cause the same problems.


Yahoo! goes blue for search results

Yahoo! is testing a new design approach for its search pages, topped by a distinctive shiny blue bar.


Google Analytics out of beta, new features added

Google's Analytics traffic analysis web software has come out of beta and has added a number of new features.

The previous iteration of the service, which was rolled out in November 2005 after Google acquired Urchin, was plagued with problems but will now be switched off on July 18.


Nestoria used as an example of Google Maps API

Congratulations to UK property search engine Nestoria following the news that it has been selected by Google for a case study on the use of the Google Maps API.



ITV launches first phase of on-demand service

ITV is currently in the middle of a revamp of its online offering, and has today launched the first part of its on-demand 30-day TV catch-up service.



Interview: Xavier Vallée on Avis' blogging strategy

When Avis Rent A Car launched a blog earlier this year, one of the first comments was from a shareholder questioning its cost.

But Xavier Vallée, the firm’s UK head of marketing, believes its investment has provided value for money across a range of activities, including branding, PR, customer service and product development. Here, he talks about how Avis manages the blog and how it has improved its dialogue with customers.

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