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Blog

Q&A: Matthew Bottomley, Head of Strategy for Yell.com

Yell.com launched another revamped version of its website last month, just months after launching a new homepage (May 2007) and about a year since it last rolled out a new site. 

We caught up with Matthew Bottomley, Head of Strategy for Yell.com, to find out the reasons behind the relaunch, and what the future holds for Yell, and local search in general...

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Panasonic to develop internet TVs with Google

Panasonic has teamed up with Google to launch internet-ready TVs that allow users to access YouTube videos through their TV sets.

The new range of plasma Viera HDTVs will be launched in the Spring in the States, giving the web giant even greater reach for its YouTube ad offerings.

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Data concerns hold back Web 2.0 adoption

B2B uptake of Web 2.0 apps like wikis and blogs is still being thwarted by perceived risks to critical data, according to a new study.

KPMG and the Economist Intelligence Unit surveyed 472 executives worldwide and found security and governance issues were the main barrier to adoption of Web 2.0 tools.

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Virgin shuts novelty betting site

Virgin has closed Virgin Bets, its sports betting service, less than a year after it launched.

In a notice, Virgin says the site will be shut down for the short term and ultimately replaced by a "new and improved betting product".

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TV more engaging online - study

TV viewers are apparently much more ‘engaged’ when they watch content online, rather than on their TV sets, according to a study.

Researchers at Simmons found that respondents were 25% more involved in programmes they viewed on the web, rather than in the conventional way.

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A brief history of Poking

If you waited until Facebook launched and opened their doors wide before you started poking your pals and professional colleagues online then you may have waited longer than you needed to.

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Play.com tops customer satisfaction poll

Pure-play web retailers outperformed their multi-channel rivals when delivering customer satisfaction in the run up to Xmas, according to research.

ForeSee Results surveyed visitors to 30 top retail websites in the UK and found they were happiest with Play.com, Amazon and eBay UK.

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Telegraph increases online readership

Latest figures from ABC Electronic show that the Telegraph has had a successful year, doubling its online readership in the last twelve months.

The newspaper increased its online audience by 15% in November, according to ABCe stats. User numbers reached 12.8m for November, compared with 6.4m a year ago.

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Google Checkout overtakes PayPal in the UK

Traffic to Google Checkout has overtaken that to rival online payment service PayPal for the first couple of weeks in December.

Hitwise's Robin Goad finds that the payment service has taken a marginal lead, though this doesn't necessarily indicate that more people are making payments through Google Checkout.

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More silver surfers going online - Nielsen

The average age of UK internet users is on the rise, thanks to the growing online presence of the over-55s, or 'silver surfers'.

This is the finding from Nielsen Online's latest study (pdf). While the under-25's share of the UK internet population has fallen from 29% to 25%, silver surfers' share has increased from 16% to 19%.

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Jakob Nielsen: "Web 2.0 can be bad for business"

Businesses should beware of adding too many Web 2.0 features to their websites, and instead concentrate on getting the basics of user experience right.

This is the view of web usability guru Jakob Nielsen, who argues in his latest post that, while features like user reviews can benefit consumers, others can make sites overly complicated.

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Bazaarvoice CEO Brett Hurt on customer reviews

Customer reviews are known to help engender trust among consumers, and can increase conversion rates for retailers. But what are the challenges? What kind of benefits can they deliver to e-commerce companies?

We spoke to Brett Hurt to find out more. He is the founder and CEO of customer reviews specialist Bazaarvoice. Some of you may remember him from our What's New In Online Marketing event earlier this year. He has some pretty interesting observations...

2 comments