The Web Week in Review

What caught Drama 2.0's attention this week? Find out before you leave for the weekend in the latest installment of The Web Week in Review.


Proctor & Gamble makes big cuts to ad spend

Proctor & Gamble (P&G) is probably the number one client any ad-based business hopes to acquire. After all, P&G is the largest advertiser in the world.

So when P&G cuts its ad spending by a double-digit amount, ad-based businesses take notice.


Q&A: Comet’s Content Manager Robbie Tutt

Electrical retailer Comet has this week introduced a new beta version of its homepage, asking for user feedback on the new design.

We talked to Comet’s Content Manager Robbie Tutt about the thinking behind the new homepage.

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Etailers look set to weather credit crunch

While the effects of the worsening economic climate will reduce overall consumer spending, e-commerce looks to be in a good position to weather the storm, according to a new survey.

While 64% of respondents said that the economic climate would force them to reduce their overall spending, 56% said that they would continue to shop online as much as they are already, while some will even spend more.

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How do you manage your internet channel?

Our recently released Managing Digital Channels report has been very well received by the internet strategists who are responsible for figuring out how to best run their online operations.

Published two weeks ago, and compiled by Dr Dave Chaffey, it is an update to a report called ‘Managing an E-commerce Team’, a study we first conducted in 2005. Things have moved on since then, some for better, others for worse...


Q&A: The New Football Pools’ Dominic Starkey on its digital revamp

The last few years have seen football pools operators’ once-massive audiences dwindle as the popularity of the lottery and online gambling has soared. But Sportech, the company which now owns the main pools players Littlewoods, Vernons and Zetters, is attempting to see their luck turn.

Last month saw the announcement that it would bring all three brands into one website - - as well as the launch of radically different digital strategy centred around ‘social betting’. The company has also been investing heavily in content, improved analytics practices and new channels on MySpace and Facebook.

Following all that, we grabbed a few minutes with head of online marketing Dominic Starkey to see how challenging the whole process has been...


Massive credit card heist shows pitfalls of wireless technology

In what is being called possibly "the largest federal hacking and identity theft case ever," United States authorities recently charged 11 people with stealing more than 41m credit and debit card numbers from popular retailers such as Barnes & Noble, TJMax, OfficeMax and Boston Market.


The five factors of compelling content

I've been involved with online content in a number of capacities. I've run my own online content ventures, consulted with people running online content businesses and obviously am a content producer myself.


Q&A: Royal Mail's Stephen Mitchell on online customer service

Royal Mail has recently introduced a new online customer service system, 'Ask Sarah', which aims to give customers immediate answers to their queries online.

We talked to Stephen Mitchell, Royal Mail's Digital Operations Manager, about the introduction of the new customer service system and the impressive early results...


Tips on site search box design

While many web shoppers may prefer to browse through a website using the navigational links, the importance of the search tool should not be overlooked.

If shoppers arrive at your site with a clear idea of what they want, then using the search box is the obvious option. This also indicates a clear intent to purchase, so the tool has the potential to convert well.


Does beta mean anything to the average user?

One of the most common words to be found on sites that might be defined as being Web 2.0 is beta.

But does this mean anything to those who don’t work in the tech space and should there be a time-limit on how long a site can remain in beta?


How else can Google ascertain relevancy?

Google was a pioneer in the search world for ranking websites based on incoming links as well as content. But which other measures could the search giant use to evaluate relevance?

Apart from the top level 'links' and 'content', which we know affect placement, online marketers use experience and testing to work out the other things Google looks at when ascertaining the relevancy of web pages for search terms.