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US retailers need to improve SEO - study

Many Fortune 500 companies, retailers included, have plenty of scope to improve their natural search ranking for main keywords.

While these firms are spending plenty on search ads for their targeted keywords, 72% of Fortune 500 firms were not even in the first five pages on organic search results for these terms, according to a US study (PDF) by Conductor and SkyFu.

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Detecting click fraud

Earlier this week E-consultancy's own Drama 2.0 discussed current click fraud rates with PPC ad programs.

As an active user of PPC marketing, I wanted to chime in with my strategy for dealing with the issue.

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Q&A: mydeco CEO David Kelly on e-commerce

Launched in beta earlier this year by a team of 20+, mydeco is an affiliate-cum-online media property focused on selling interior design products and hosting a community for home furnishing shoppers.

We caught up with CEO David Kelly to talk about the site’s planned launch of widgets, its focus on driving conversions through 3D room-planning software, and the way it has gone about building its design and development team.

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Is Google's First Click Free a blow to Facebook and Twitter?

Google News publishers know all about the wonders and horrors of First Click Free.

Google News wants to include prestigious newspapers and let users click through to the stories which matched keyword searches.

Some newspapers still want to operate on a subscription model. 

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Seven deadly consumer biases and how to deal with them

On Saturday, Scott Brave of The E-Commerce Times posted a great article about seven deadly consumer biases that impact customer ratings and reviews on etailer websites.

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Glam - your payment is on the way, just give us a few months

Glam Media, a vertical content and ad network, has told some of its publishers that, starting November 1, 2008, they'll need to wait a little bit longer for the payments they're due.

In letters to its publishers, Glam stated that it "anticipates a significant slow down in collection payments from advertisers."

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People make the difference in customer experience

I attended a conference on customer experience organised by the Henley Centre for Customer Management  last week, which raised a number of issues that I thought worth sharing.

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Creating cracking corporate content

Although decent organic search engine optimisation (SEO) continues to rely hugely on content, the standard of copy needed to work effectively continues to rise.

It used to be that some fairly horrific keyword stuffing could see a website soaring up the rankings, but fortunately now the portals look for ways to assess copy's popularity and usefulness.

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ClickForensics - click fraud rate steady, botnet click fraud up

ClickForensics, a company that sells "traffic quality management" solutions, released data about PPC click fraud rates in the third quarter last month.

The results are generated by the company's Click Fraud Index, which collects data from over 4,500 advertisers and agencies.

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Bit.ly: the rockstar URL shortening tool

One of my new favourite web tools is called bit.ly, a kickass URL shortener with a difference.

Essentially, bit.ly is, backed by the interesting folks at Betaworks, is a next-gen version of TinyURL, replete with some advanced features that you might find useful.

And where TinyURL has stood still, bit.ly has innovated...

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Web analytics: a silver lining in the recession cloud?

E-consultancy's Web Analytics Buyer's Guide, published this week, reveals that the UK market for web analytics is expected to grow by 12% this year to a value of £78 million by the end of 2008. 

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How charities can learn from Obama's online campaign

Whatever your political views, it's hard not to be impressed by the way in which Barack Obama used the internet to get his message across.

From YouTube channels to Twitter and Facebook accounts, Obama's team showed a real understanding of online media to campaign and raise funds for the candidate.

There is plenty that charities could glean from the Obama campaign's online marketing, and much of it didn't cost the earth...

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