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Best Buy reaches out to Hispanics online

The purchasing power of Hispanic consumers in the United States is significant - more than $700bn annually. Some anticipate that this number will grow to well over $1trn by 2012.

As would be expected given these numbers, reaching out to Hispanic consumers is fast becoming seen as a necessity for many offline businesses.

But Hispanics also represent the fastest growing group in the United States when it comes to internet usage, meaning that reaching out to them online may become increasingly important for online retailers.

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Useful online colour resources

In my last post, I provided a number of useful online resources for stock photography because visitors tend to make very quick decisions as to whether they're going to stay on a site based on aesthetics.

Another important aspect to an appealing website is using the right colours. Fortunately, there are lots of great online tools and resources for discovering and choosing them.

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User generated content: beyond technology

Enabling customers to write honest, unedited product reviews is practically required on ecommerce sites today. Consumers want to hear from people like them, and they have plenty to say about the products they purchase. Smart online retailers analyse reviews’ impact on sales conversion, average order value, return rates, and more.

But to stop at these results would mean missing out on the entire potential of customer reviews – and of the customer’s voice in general.

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Site review: Last.fm beta

Online music provider Last.fm is currently in the process of revamping its website, with a beta version running alongside the old site.

Last.fm profile page

We've taken a look at to see what improvements (if any) have been made...

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Google provides tips on duplicate content

Duplicate content is an important issue and something that can have an adverse effect on a website’s search engine rankings.

So lots of site owners will be pleased to hear that Google has provided some tips on how to address it.

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The Web Week in Review

It was a big news week this week with major technology and internet players vying to share the spotlight - some in more positive ways than others.

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The New Media stock exchange

I have issue with the process of online media buying. Agreeing a spend budget for the month, researching a handful of websites, a few phone calls to negotiate the rate, booking a volume of impressions, signing an insertion order before sending over the ad-serving tags.

It feels too rigid, too simplistic, but most of all too much like offline media buying! But is that all about to change?

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Stock photography resources and tips

Studies have shown that visitors decide very quickly whether or not to stay or leave a website.

A big factor in that decision is the visual aesthetic of your website. Does it look appealing? Is it professional? Does it convey the right message?

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Q&A: Sara Vincent of Media Corp on sport.co.uk

Online publishing and ad firm Media Corp recently launched sport.co.uk, with the aim of developing the site into a major web destination for sports fans.

We talked to Sara Vincent, the commercial director of Media Corp's publishing division about the launch of the new site...

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Reputation management tips for SEO

A number of well known brands and companies have some pretty negative results that appear on the first page of Google's search results.

Take a look at the results for retailers like dabs.com and laptops direct, and you'll see a number of negative mentions, mainly from dissatisfied customers, in the first ten results.

So what is the best way to deal with this problem?   

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Five online bookmarking tools

For anyone doing research online, or just spending a lot of time browsing, bookmarking tools are an extremely useful of saving content for later or sharing it with friends and colleagues.

Here are five of my favourite bookmarking tools for your viewing pleasure...

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Breaking the email addiction

"Engagement Marketing: Strategies for Conversion and Ongoing Customer Retention" is what it said in the programme.

It sounded safe enough, but as I delivered this presentation at Internet World last month, I wondered if the subject headings on Lines, Crunch, Breaking Habits and a 7 Step Programme (combined with some slightly edgy last minute PowerPoint images) were starting to make it sound more like a discourse on drug rehabilitation than on email marketing!

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