{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.


That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.


Sorry about this, there is a problem with our search at the moment.
Please try again later.


Business benefits of using paid search

When implemented properly a paid search campaign can be an effective method of attracting new customers and repeat business, and offers the fastest way of getting to the top of the search rankings.

Companies can derive many benefits from paid search, some more obvious than others. Let’s take a look at a few…


The Big Idea Behind Social Commerce

Social commerce helps underscore two important centres of gravity that marketing professionals should orbit themselves around.


Affiliate marketers take lessons from media agencies

The affiliate marketing industry is showing its teeth, bringing in an estimated £2bn worth of e-commerce sales in 2006. 

With an estimated 80% of this coming from only 20% of affiliates, there is a lot of power being held by only a handful of players. 

Affiliate marketing is now, more than ever, in need of good communication skills to ensure that clients are getting the cut through needed with ‘super affiliates’ - the big hitters having a huge impact on your online returns. 


7 ways Digg can improve without the Brain Police

Richard at Read/WriteWeb reckons Digg needs editors, and judging on the quality of some of the submissions we can see that he has a point. But Digg prides itself on being entirely user-generated and automated, so we have a conundrum here.

Should Digg change its business strategy by allowing pesky humans to moderate, tweak and ‘improve’ submissions by other, less-grammatically sound humans?

Or, should it rely on automation and better functionality to help reduce these issues?


Interview: OpenAds co-founder Scott Switzer

Scott Switzer is the co-founder of open source ad serving company OpenAds. Launched several years ago as the tech arm of Unanimis, it has long been billed as a threat to online ad networks by giving publishers more power to pick the ads they display. Twenty five thousand of them are now using the site.

Here, Scott talks about OpenAds’ upcoming move into new formats, as well as its recent funding by a group of well-known VCs.

1 comment

Potter finale sets Amazon pre-order record

The forthcoming final Harry Potter book has become Amazon's most ever pre-ordered item - and the pre-ordering isn't finished yet.

Online orders for Harry Potter and the Deathly Hallows passed the previous 1.5m mark set by Harry Potter and the Half-Blood Prince yesterday.


Dollar-pound rate 'unfair' on US e-marketers

A US pay-per-click marketing agency has complained the current rate of the dollar against sterling leaves UK advertisers with an unfair advantage over their American counterparts.

The pound yesterday rose to a new high of $2.0170 - and concern is growing Stateside.


Hotel group to host Second Life meetings

Hotel group Crowne Plaza has set up free meetings facilities in Second Life to promote its brand to businesses in the virtual world.

On the company’s ‘The Place to Meet Island’, launched at the end of last month, firms can reserve “secure, private meeting rooms” equipped with streaming audio, video, presentation and image viewing abilities.

1 comment

Keyword research – an essential market research tool

The web has made market research widely available but the conclusions drawn from different methods of research provide different and sometimes conflicting results.

The savvy manager will not just depend on one source of research about the market but several – and keyword research should be an essential part of any research project.


Yahoo! launches targeted ad system

Yahoo! has introduced a new service that allows advertisers to customise display ads to browsers' age, gender, location and online behaviour.

The SmartAds system, to be introduced today, enables variations of firms' ads to be submitted to Yahoo!'s network with the most relevant version being matched to web surfers' profiles.


AdSense for YouTube video ads spotted

One of the first AdSense advertisements in a YouTube video has been spotted in the wild.

The video in which the ads are embedded includes two tell-tale yellow segments in the time seek bar.


Google, others sued over parked domain ads

Google is among a host of web firms facing a lawsuit from companies complaining about programmes that place online ads on unused, parked domain names.

Vulcan Golf filed the complaint in Illinois arguing the practice, by which individuals register attractive domain names but place only ads on them, is a "shocking and egregious, intentional, bad faith scheme to generate revenue and profit from illegal and deceptive actions".