Offline high street retailers adopt cashback scheme

I was having a look around cashback site GreasyPalm this morning and it seems that the fast-growing affiliate marketing technique is going multichannel.

The site lists five companies that are offering rewards to members that make purchases offline - high street retailers Superdrug, JJB Sports and Halfords; cinema chain Cineworld; plus roadside restaurant outfit Little Chef.

All five are offering 3% cashback on transactions, GreasyPalm says.


Site review: launched back in November 2006, with a shopping comparison site that enabled users to search for clothing and other fashion items by using both text and images as queries. homepage

Since then, it has been redesigned completely, so we've taken a look to see how it has developed... 


For consumers and advertisers, content is still king

Recently, Viacom's CEO Philippe Dauman declared that content is still king. Some, myself included, never believed it had been dethroned.


20 colour tips for website design

Choosing the right colours when designing a website is something that requires a lot of patience and experimentation, and – ideally – a minimum of guesswork.

Thankfully there are some useful rules of thumb to follow when it comes to working with colours, as well as some truly excellent sources of inspiration out there to help you make the right colour choices for your brand, website, and audience.

Let's start off by considering why colour matters, then I’ll list 20 colour recommendations for web professionals, followed by some pointers to my favourite tools at the end of this article.


Go lean to improve on-site performance

Traffic acquisition is a tough game, especially in current times. However, it’s a little easier if you know that you can drive more conversions from the same traffic than your competition can.

This can be achieved by cutting on-site waste.

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Yahoo - smart money has left the building

Yahoo has become the internet's biggest drama queen. But in a worrying sign, it may be losing its ability to deliver that drama.

The company's shareholder meeting on Friday was, as Bob Keefe of Cox News Service put it, "rather ho-hum":

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Data backups - a practical overview

Chances are that if you've worked with computers long enough, you've had the unfortunate experience of losing all of your data due to some sort of malfunction or failure.

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12 PPC landing page tips

Effective landing pages are the key to converting customers through paid search. There is little point in spending money attracting people to your site if your pages aren't doing the job properly.

Taken from our newly updated Paid Search Marketing Best Practice Guide, here are twelve landing pages success factors which should help improve your landigng pages and convert more vistors...


Delicious launches revamped website

Online bookmarking service Delicious has relaunched with an improved version of its site, with improvements including an enhanced search facility.

New Delicious homepage

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The Web Week in Review

This week's news was quite a hodgepodge so without delay, let's end the week with a diverse version of Drama 2.0's The Web Week in Review.


Do you need insurance?

If you are an independent contractor or run an online business, you may never have considered the need to obtain an insurance policy that covers your business activities.

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Is blogging a dead-end profession and business?

It probably isn't a surprise that of the millions of blogs, the vast majority of active ones generate little to no revenue for their authors.

Yet is "professional" blogging, even at the highest levels, any more compelling a business opportunity than blogging at the lowest levels?