Blog

Tapan Bhat, SVP of Yahoo Front Doors, on Yahoo Buzz

A few months ago Yahoo! released the beta version of Yahoo! Buzz, which is a user-rated news site that is already closing in on 10m unique users per month.

Here we talk to Tapan Bhat, Senior Vice President of Front Doors, Communities and Network Services at Yahoo!, who explains more about the company's plans to encourage user participation while making friends with lots of publishers...

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Drucker applied to digital marketing

Peter Drucker is widely considered to be the father of modern management theory.

Many of his papers and books are required reading for management students and I think it'd be hard to find a top CEO who isn't familiar with his work.

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Mobile roundtable - best practice debate wide open

Mobile is not a subject that attracts widespread agreement, as shown by our recent list of analyst forecasts .

And it was no different at our recent Mobile Internet Roundtable, where a lot was discussed but I don’t think was necessarily settled.

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Establishing customer trust - dos and don'ts

Reports of online fraud are often enough to make customers think twice about shopping on the internet, so how can you reassure them?

There are a number of things that retailers can do to make customers feel safe about shopping online, as well as mistakes that can damage trust in an e-commerce website.

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Survey: online retailers bullish despite economic woes

Consumers may be feeling less-than-confident due to worsening economic conditions, but online retailers still have swagger in their step.

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Testing for profit

Testing the content on your website is one of the most significant opportunities to drive more conversions.

Landing pages, product pages and pages in the funnel that don’t convert well can be improved for profit.

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Adding white papers and case studies to your website

If you run a business that provides information to prospective customers through a website, you may want to consider offering downloadable white papers or case studies.

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Q&A: ‘super-affiliate’ Jamie Harwood

Six years ago, Jamie Harwood, like many new affiliates, was working out of his bedroom and wondering how long it would all last. Now, he’s sitting on an estimated fortune of £18m and is one of the most successful players in the affiliate space.

Here, we talk to the head of UK Web Media about the secrets of the affiliate game and where he sees new opportunities emerging in the industry. He also tells us what retailers could be doing to improve their use of the channel and lays out his plan for international expansion.

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Wall Street to Sand Hill Road: we won't be fooled again

For the first time since 1978, a full calendar quarter went by with not a single VC-backed company going public.

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Thomas Cook redesign: Has it improved usability?

Travel agent Thomas Cook introduced some changes to its website last week, aimed at improving navigation and relevance for its users.

We looked at the site a couple of months ago, finding a few problems with the holiday booking process, so has Thomas Cook resolved any of these issues?

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Tips on providing user reviews

User product reviews are a must for retailers and when used well can enhance the credibility of a site and nudge customers towards buying a product.

Reviews can have the benefit of bumping up conversion rates and average order values, as well as providing some unique content for the search engines.

Here are some tips for retailers on providing user product reviews... 

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BBC iPlayer revamp improves usability

It's only around six months since the iPlayer was launched, but the BBC has introduced a new beta version that aims to be more user-friendly.

iPlayer beta

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