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Blog

IPC launches new women's website

IPC Connect is taking aim at the UK women's market with the beta launch of goodtoknow, a site that provides tips on women's health, diets and food.

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Etailers cash in on wet weather

Britain’s bad weather helped etailers boost sales by 80% last month as more shoppers used the web rather than venture out into the rain.

The IMRG said internet sales increased to a record £4.2bn in July, up from £2.34bn in the same month last year.

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New social network provides advice and mentoring

Horsemouth is a new social network, currently in beta, which has been set up to allow people to share their experiences and provide advice for others.

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Consumers criticise comparison sites

A survey by cashback website Quidco has found that one in three British consumers have stopped using price comparison sites, with a further 47% put off by 'biased' results.

The consumers are reportedly concerned that results on the sites are displayed according to which company pays the most for their listings.

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TripAdvisor buys Facebook app for $3m

Travel review site TripAdvisor has acquired Where I've Been, a Facebook app build by an independent developer, for $3m (£1.5m) - the biggest deal yet for a Facebook widget.

The app lets Facebook users add a map of the world to their profile pages, to show which countries they have visited. More than 2.3m people have signed up for the widget.

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Mattel recall prompts web strategy rethink

Mattel's high-profile recalls of defective toys have seen the firm attracting a huge amount of attention this week, but is it doing all it can to get information out to worried parents on the web?

The US company, which has been forced to recall millions of toys in the last few weeks, saw a huge rise in visits from UK web surfers on Tuesday, the day the story of its latest problems broke, according to Hitwise.

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eTail UK – a few notes of interest from the conference

I was one of the speakers and attendees at the inaugural eTail UK conference this year in the UK. I scribbled down lots of notes intending to do a series of blog posts based on what I heard and learned.

That was over 2 months ago now… But I thought I’d at least capture a few snippets of interest that I still remember.

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Does local need to be a portal?

The re-launch of Yahoo! Local in the US this week saw the search giant try to regain its footing in the battle for local traffic by firmly aiming to position itself as a major local portal.

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UK Paid Search market close to £2 billion - new report

We’ve just published our 2007 Search Engine Marketing Buyer's Guide  and the sector is looking as healthy as ever.

We forecast that UK spending on Search Engine Marketing will increase 58% this year to £2.22bn - and although that growth rate is down from 65% in 2006, the market still looks to have plenty of room for growth in the future. 

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Tips on improving the checkout process

Just under 50% of online customers abandon their purchases during the checkout process - one of the biggest causes of lost revenue for online retailers.

While many of the reasons for this are beyond the control of the retailer, such as comparison shopping by users with no intent to buy, there is still much that can be done to reduce abandonment rates.

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Interview: Ministry of Sound's Jim Haysom

Dance brand Ministry of Sound claims to have been generating clickthrough rates as high as 5-9% after launching pre-roll online video ads - well higher than the industry average for banners of under 1%.

We asked head of digital sales Jim Haysom a few questions about its video advertising, and other ways it plans to monetise its rich media content.

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PeekYou updates people search engine

PeekYou, another recently launched people search engine, has updated its people search functions and improved the navigation on its site, and now has over 50m searchable profiles.

PeekYou

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