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Are search marketers really looking beyond search engines?

In this rough economy, it's now apparent to just about everyone that marketers are cutting back and looking to get the most bang for their buck.

Many expected this would be a boon to search engines since paid search advertising is easy to measure, quantify and analyze for ROI.

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100,000 Google Knols published, plenty of work to do

Google announced last week that it had recently reached the milestone of 100,000 articles published on Knol, the company's answer to Wikipedia.

Knol was launched in July last year, and attracting so many contributors in such a short space of time is no mean feat, but it is flawed so far, and there are plenty of issues to be resolved on the site before it can begin to worry Jimmy Wales.

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Q&A: Kieron Donoghue on affiliate marketing and ethical SEO

Kieron Donoghue has been involved in Affiliate Marketing for the last nine years and is the Director of UK Offer Media. He operates a network of affiliate sites ranging from sectors as diverse as bingo to broadband and patio heaters to poker. 

He is the winner of the prestigious A4U Award for "Affiliate Marketing Blog Of The Year" for the last 2 years in a row, for his blog at www.here.org.uk. Kieron also consults on affiliate strategies and marketing and currently manages the affiliate marketing programme for www.secretsales.com, the largest "private online club" in the competitive clothing sector in the UK.

Growing frustrated with the lack of quality and ethical content writing and link building services in the UK, Kieron has also recently launched www.contentnow.co.uk to meet the demands for two of the most important factors in off-page SEO, namely original content and link building. We asked him about his current ventures.

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Do European companies dislike Twitter?

Twitter, the microblogging service that has captured the hearts and minds of some of the internet's most prominent bloggers and the media, doesn't get much love in Europe.

This according to a Forbes article entitled "Twitter Not Loved In Europe" which was published yesterday.

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Twingly's new microblogging search engine rocks

Even if you don't use microblogging services like Twitter and FriendFeed personally, monitoring what's being said on them may be of benefit to your company.

Online reputation monitoring is a rapidly growing market and our Reputation Monitoring and Buzz Monitoring Buyer's Guide profiles 16 vendors in this space. We've also provided suggestions for DIY reputation monitoring on the cheap.

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New mobile phone features confuse users

When you're a techie, it's hard not to gawk at the evolution of the smart phone and to think about the implications of a growing mobile internet.

Yet for average mobile phone users, the increasing number of features is leaving many 'baffled'.

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Will inauguration be a "Wireless Woodstock?"

Tomorrow's inauguration activities will stretch Washington's mobile networks, very possibly to the breaking point, according to The New York Times.

Crowds in D.C. are expected to number two million (or more) for Barack Obama's big day. It's a pretty safe assumption that the number of mobile devices on will number only slighty less. 

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Site review: Toys R Us

Retailer Toys R Us has just launched a revamped version of its website, with the stated aim of making the site more intuitive and easy to navigate for users.

The company, which also claims to have been the first national retailer to launch an e-commerce site back in 1996, has announced the fourth version of the site using the hybris e-commerce platform. So has it improved the user experience for shoppers?

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In-store phone users more inclined to buy

Those distracted-looking shoppers who are calling and texting in bricks and mortar establishments aren't just killing time or catching up on messages. 6% of them are more likely to buy, according to a ForeSee Results study.

In “Mobile Apps: The Next Big Thing," the study found shoppers using a mobile device in-store are 6 percent more likely to buy.

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Interview with Rebecca Lieb, VP at Econsultancy

Rebecca Lieb recently joined Econsultancy to help spearhead our roll-out in New York (and beyond) to get closer to our existing US subscribers and readers. 
Rebecca is a former VP and editor in chief at The ClickZ Network and is a sought-after public speaker and author (look out for her new book on SEO, due for release in the coming weeks). She has also worked for Universal Television and RTL Networks, and has written for the New York Times and Wall Street Journal.
We're delighted to have her onboard. Last week I interviewed Rebecca to throw some more light on her role at Econsultancy, and to find out what makes her tick.

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Digital Britain: Lord Carter hints at UK internet plan

Last week, Econsultancy was invited to the Westminster eForum, where Lord Stephen Carter - the Minister for Communications, Technology and Broadcasting - was a guest keynote speaker ahead of his Digital Britain report.

The report, which is expected on January 26th, is to be “an action plan to secure the UK’s place at the forefront of innovation, investment and quality in the digital and communications industries.” So, ahead of the report, what is the Government planning?

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Belkin: a case study in social media sin

The importance of online product reviews to retailers, manufacturers and consumers cannot be underestimated. They've become a prominent fixture on ecommerce websites and are used extensively by consumers to make purchasing decisions.

The key to their value: authenticity. Any manipulation of these reviews threatens the credibility of the reviews, and in the case of retailers and manufacturers, potentially the perception of their brands.

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