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Blog

Inbox overload - exploding the myth

Are we overloading our customers’ in boxes? How many is too many?

Dela Quist sheds light on the question of inbox overload and offers encouragement to email marketers who make an effort to ensure the emails they send are timely and relevant.

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PayPerPost goes undercover, becomes 'IZEA'

PayPerPost , the oft-criticised web PR company, is set to change its name to sound a bit less like it came from The Ronseal Book of Marketing.

IZEA, its choice of a new brand, will sit above the company’s various services, including its network of bloggers that write paid testimonials / articles for advertiser dollars, often without any kind of disclosure.

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Friends Reunited drops subscription model

ITV has reportedly decided to drop subscription charges for users of Friends Reunited in an attempt to turn around the site's fortunes.

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Microsoft releases web analytics tool in beta

Microsoft's new web analytics tool, codenamed Project Gatineau, has been released in private beta - but not yet for sites in the UK. 

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Two terrible tales of tracking terror!

It's Halloween and time for two true tales of tracking that went terribly wrong.

The scariest part of these cautionary stories is that either one could so easily happen again.

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Web 2.0 is 'rubbish', claims NUJ new media rep

Roy Greenslade, who appears to be my favourite blogger du jour, sparked a furore last week after deciding to quit the NUJ after 30 years of membership, a move which makes even more sense once you digest what the NUJ thinks about ‘Web 2.0’.

The National Union of Journalists’ magazine – which I don’t subscribe to, before you get the wrong impression - has a bizarre article in this month’s issue called ‘Web 2.0 Is Rubbish’.

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Saga launches silver surfers' social network

Travel group Saga has launched a social network aimed exclusively at the over 50s.

SagaZone, as it is called, features profile pages, forums and blogs for its members.

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Google launches cross-network development tools

Google has thrown down the gauntlet to Facebook with plans to compete with the social network’s hugely popular software development platform.

The devilishly cunning but widely expected move - coming just a few days after Facebook’s strategic partnership with Microsoft - will see the online ad giant allowing developers to build apps and syndicate them across different social media sites.

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The beauty of site optimisation

On my way to work the other morning, I noticed that the stylish apothecary Space NK on Westbourne Grove was closed for refurbishment.

Not something likely to inconvenience me enormously, as its beauty products are aimed predominantly at the discerning ladies of Notting Hill.

It did, however, get me thinking about the cost of redesigning a retail outlet and inevitably, considering my line of work, how that compares to the online retailers I talk to day to day.

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Site combines maps with news content

Yourstreet, a US website, has developed an interesting way of displaying local news content by combining it with Google Maps.

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Chinese mapping firm takes on Google and Microsoft

A Chinese website called City8 is taking on Google and Microsoft's mapping tools by offering street level mapping with an impressive level of detail.

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Google's UK ad revenues overtake ITV1

Google is now generating more ad revenue in the UK than ITV1, according to The Times .

The online ad giant has already overtaken Channel 4 and now has ITV as a whole in its sights.

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