The problem with 'conversational marketing'

With the advent of social media, the concept of 'conversational marketing' has taken on new life.

Being part of the 'conversation' is now pitched as a necessity for brands. Some go so far as to encourage brands to build 'friendships' with consumers.


Q&A: Jeff Molander on affiliate marketing

Jeff Molander is the CEO of Molander & Associates, which provides strategic guidance to entrepreneurs, private and institutional investors, agencies, multi-channel retailers and service marketers.

We asked him a few questions about the thorny issue of cannibalisation of sales by affiliate marketing and what retailers can do to solve it.


VC: European media companies need to buy more of my startups

Saul Klein, a partner at Index Ventures, one of Europe's largest venture capital firms, has some shocking advice for European media companies.

They need to buy more of the startups that VC firms like his have backed.


Five online marketing tips for organic stores

Leon Bailey Green gives organic stores five online marketing tips...

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Battle of the research firms: eMarketer vs. Forrester

In my recent post about the credibility of research firms, I noted that predictions and projections often differ greatly from firm to firm.


The Web Week in Review: Microsoft Edition

Microsoft was all over the news this week and its CEO was on the move - in more ways than one.

Thus, this week's Web Week in Review is dedicated to the software company everybody loves to hate.


Acquisition 2.0: affiliates & search are not enough

As customers spend less time in all the usual web locales, new marketing practices are needed to capture their attention.

What are they and how can you create them? Here's how you can start. 


Daily Mail officially launches slow website

The new revamped and rebranded Mail Online website came out of beta this week, with a number of improvements to the previous version.

There is one major problem though; browsing through the site and loading pages can be a painfully slow process.

Mail Online


Q&A: Shane Lake, co-founder of

Hungryhouse, a site that helps users find and order takeaways online, came away from a Dragons' Den appearance last year with the promise of a £100,000 investment.

Unfortunately, the deal didn't work out in the end and co-founders Shane Lake and Tony Charles have since received a £150,000 cash injection from elsewhere. 

We talked to Shane about the Dragons' Den experience and where they see the site heading...


Craigslist: Meg Whitman seduced us

In what is one of the more amusing lawsuit filings I've read in recent memory, Craigslist has fired back in its legal battle with eBay.


Online customers care about customer care – do you?

We have all walked away from a supplier because it has failed to provide the level of care we expect.

New research shows the growing importance of customer care and the role that the internet plays.


Companies under invest in web data analysis - new report

Many companies are failing to invest in the brain power which can help them get maximum value from their web analytics packages, according to new research.