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Blog

Swatch's Valentine competition isn't too Flash

Using print advertising to drive traffic to online properties is a great example of integrated marketing.

Except when the consumers can't access the site.

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Free shipping = lots of sales

Free delivery offers are the main driver behind online shoppers' purchase decisions - more so than even their site experience, a new study by ForeSee Results has indicated.

The company surveyed more than 10,500 visitors to 30 top retail websites in the UK to find out what drives site traffic, sales and satisfaction.

Over a third (34%) cited free delivery as the most important factor in their last purchase decision. A positive site experience was the only other thing mentioned by a significant amount of respondents (15%).

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Optimising your site's news section

Most large companies are scared of blogging and yet they have quite a good news section.

My belief is that the two are not really that different.

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Decision time for Yahoo

Disappointing results, job cuts, the loss of its former CEO and a takeover approach from arch-rival Microsoft.

We take a look at a tumultous past couple of weeks for Yahoo.

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The Web Week in Review

The past week was again dominated by big topics driven by the economic landscape.

From Microsoft's attempted buyout of a struggling Yahoo to Cisco's disappointing financial outlook, it's clear that the Fun Train has left the station and the Reality Train is on its way.

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Guy Kawasaki on VC money, entrepreneurship & Web 2.0

We caught up with Guy Kawasaki, managing director of Garage Technology Ventures, ex-Apple evangelist and most recently, co-founder of Truemors.com, to talk about venture capital, startups and his latest project, Alltop.com.

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The subject line is not a marketing device

The subject line has evolved. It is now a filter and not a marketing device. 

Those using it to tease extra opens run the risk of sender reputation damage for little incremental revenue.

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The power of universal search

For some time now, Google has been including more and more elements into its search results. These extra elements are called Universal Search.

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Has the tipping point arrived for the mobile web? Are you ready?

Commentators have been predicting the explosion of the mobile web for years now, but a couple of factors suggest that this year they may be right.

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The coming dramatic decline of online video startups

I predicted that while online video would remain a hot space in 2008, this year would start to see the beginning of the end for many online video startups.

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Killer creative or optimised results?

Is it enough to have just one killer creative execution, or are numerous variations required to achieve maximum performance?

With overall click-through-rates falling, advertisers are increasingly looking for ways to optimise online campaigns to improve results.

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Ten tips for website navigation

An effective and easy to use navigation system is essential for any site and can be the difference between making a sale and losing a customer.

The navigation should be easy to find and use, and should work consistently across the site. Make users work too hard and you risk losing them to another, more usable rival.  

Here are some checkpoints for making your navigation more effective:

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