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Blog

The cookie is dead, long live the flash cookie

With cookie deletion rates leading to significant problems with tracking online campaigns, a solution finally exists.

However, with greater tracking comes responsibility and consumers are becoming more savvy, as the Facebook 'Beacon scandal' has shown.

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Customers still unhappy with broadband providers

Customer satisfaction with UK broadband providers has fallen for the second year in a row, with good old BT coming last in a survey by research group JD Power.

Complaints now outnumber service related queries, according to the study, while overall satisfaction levels have fallen nine points to an average of 645 out of 1000.

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Firms' email response times 'getting worse'

Major UK firms take an average of 46 hours to respond to customers' emails, according to a new study that shows pretty mixed levels of customer service online.

What's more, that's 13 hours more than the average last year.   

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Online reviews are mostly positive – Bazaarvoice

The vast majority of product reviews left by consumers on websites are positive, while most of the reviewers are motivated by the desire to help others make better purchase decisions.

That's the verdict of a Keller Fay Group / Bazaarvoice report, which surveyed 1,300 US online reviewers.

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MyStrands nets another $25m in funding

Social recommendation service MyStrands has bagged another $25m in financing to expand into new markets, such as shopping.

The funding, adding to the $24m it raised just six months ago, was led by Spanish bank BBVA and previous investor Debaeque.

MyStrands has now raised $55m in total, so why does it need all this cash?

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Facebook boss says sorry for Beacon ‘mistakes’

Facebook founder Mark Zuckerberg has apologised to members over “mistakes” made when implementing its targeted ad platform on an opt-out basis.

The Beacon system was moved to an opt-in footing last week after causing much ire among privacy campaigners, and users have now been offered a tool to turn it off permanently.

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Shoppers get fussy about product recommendations

Providing web shoppers with bad quality recommendations could be worse than offering no recommendations at all, according to a new survey.

Conducted by online research provider MarketTools, the study claims four in ten shoppers are less willing to return to sites that suggest non-personalised products or items they already own.

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Good web analytics folk are hard to find

If you’re in web analytics, you're probably looking forward to your salary negotiations for 2008.

There are currently around 2,000 job opportunities that require web analytics experience on SimplyHired.com, according to this blog post by Eric T. Peterson.

And the picture’s pretty similar this side of the Atlantic – over 450 positions are up for grabs on Indeed.co.uk.

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Technorati relaunches website (again)

Serial relauncher Technorati has revamped its website yet again, adding a blog/news aggregator to the homepage.

Technorati homepage

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Ticket exchanges face backlash from bands

A number of musicians including Radiohead, Arctic Monkeys and Robbie Williams have demanded a share of profits from tickets that are resold online.

Around 400 artists are supporting a campaign by the Resale Rights Society (RRS) to take a cut of second hand sales on sites like eBay, Seatwave and Viagogo.

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ASOS boosts sales by 83%

Affiliate-shy fashion etailer ASOS.com has reported an 83% rise in sales in the six months to the end of September, with its registered user base also increasing sharply.
 
The company’s profit before tax for the period increased from £300,000 to £3.4m as revenues reached £31.8m, up from £17.4m in the same period last year. The business looks in solid shape.

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Top 10 most common e-commerce mistakes

While there are many excellent e-commerce sites around, many online retailers are still making some schoolboy errors on their websites which can have a negative effect on sales and customer satisfaction levels.

Customers want a smooth experience when visiting a website, and if they encounter errors, or are frustrated by usability problems, then many will abandon their purchases and shop elsewhere.

What then, are the common mistakes made by e-commerce companies?

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