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Blog

Technorati relaunches website (again)

Serial relauncher Technorati has revamped its website yet again, adding a blog/news aggregator to the homepage.

Technorati homepage

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Ticket exchanges face backlash from bands

A number of musicians including Radiohead, Arctic Monkeys and Robbie Williams have demanded a share of profits from tickets that are resold online.

Around 400 artists are supporting a campaign by the Resale Rights Society (RRS) to take a cut of second hand sales on sites like eBay, Seatwave and Viagogo.

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ASOS boosts sales by 83%

Affiliate-shy fashion etailer ASOS.com has reported an 83% rise in sales in the six months to the end of September, with its registered user base also increasing sharply.
 
The company’s profit before tax for the period increased from £300,000 to £3.4m as revenues reached £31.8m, up from £17.4m in the same period last year. The business looks in solid shape.

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Top 10 most common e-commerce mistakes

While there are many excellent e-commerce sites around, many online retailers are still making some schoolboy errors on their websites which can have a negative effect on sales and customer satisfaction levels.

Customers want a smooth experience when visiting a website, and if they encounter errors, or are frustrated by usability problems, then many will abandon their purchases and shop elsewhere.

What then, are the common mistakes made by e-commerce companies?

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Xbox Live adds movies on-demand in the UK

The battle for the living room is hotting up, with Microsoft's plans to provide movies on-demand through Xbox Live.

The service is set to launch in the UK next week, with launch titles including The Matrix, Harry Potter, and Ocean's Eleven.

Xbox Live users can download movies for 250 Microsoft Points, which is equivalent to around £2 each, or pay more for high definition versions.

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2007's best and worst social media campaigns?

Calling all social media heroes! Are you fed up seeing the same old chestnuts trotted out as examples of great social media campaigns?

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Q&A: TIOTI founder Paul Cleghorn

Online video start-up Tape it off the internet (TIOTI) came out of beta recently and announced that it had bagged some funding from Pond Venture Partners.

Calling itself a social media aggregator for internet TV, TIOTI doesn’t host content but provides links to where it can be found, including the likes of YouTube, Veoh and Joost. 

We spoke to UK-based founding partner and creator Paul Cleghorn to find out a bit more, as well as to get his thoughts on online video business models, copyright issues and IPTV.

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Email Marketing: Making Bacn not Spam

Dela Quist looks at why 40% of subscribers to an email database may not open a single message they are sent for six months or more.

He says this is not necessarily a bad thing as they are ‘unemotionally subscribed’ – they still want to receive messages from you but are not in a position to take up your offer today.

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Data disaster: why brands should take note

Michael Weston takes a look at why the child benefit data scandal matters to digital marketers.

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Buy it now buttons 'increase affiliate conversions'

Bloggers can increase conversion rates for affiliate sales by using simple ‘buy it now’ buttons to product-related posts.

This tip comes from Al at the Self Made Minds blog (via ProBlogger) – he says he has managed to increase conversions by up to 100% by adding an Amazon-style ‘Buy Now’ button to his affiliate pages.

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ZenithOptimedia - web ad spend to hit 20% in UK

The head of media buying group ZenithOptimedia is expected to give a rosy outlook on digital ad spending at the UBS annual media conference in New York today.

Chief exec Steve King will tell the gathering that he expects the web to become the world’s third largest ad medium by 2010, behind only newspapers and TV, according to The Times.

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Zopa set for US launch

P2P lending site Zopa is set to launch in the US this week, where it will compete with firms like Prosper and CircleLending, recently rebranded as Virgin Money USA.

Zopa's US version will differ from its UK site as investors will have their funds 'federally insured', instead of spreading their risk by loaning small amounts to multiple borrowers. 

This guarantee, the firm hopes, will allow it to attract capital quickly as it is not something competing P2P sites currently offer.

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