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Blog

Do you track your Google rankings?

Offering monthly rankings reports has been historically one of the key methods SEO agencies use to prove they are performing well.

But are they worthwhile?

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Why Yahoo must launch its Publisher Network internationally

So Yahoo has binned 1,000 employees amid talk of "game-changing" action that it hopes will rekindle its fortunes. The game, in Yahoo’s case, is online advertising.

The thing is, Yahoo doesn’t need to change the game, only to play it properly. Or to at least speed up its moves. Because if you want to see a killer example of tardy gameplay, look no further than its lame – and ongoing – failure to roll out the long-awaited Yahoo Publisher Network (YPN) internationally.

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Generating ROI from eye-tracking

The web is a tough place to sell services. Results are quite easily measured and people will only buy things that are clearly worth their money.

Can eye-tracking stand that test?

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Big Money, Recession and Etsy's $27m

There seems to be an increasing number of large funding rounds taking place in the consumer internet space.

From Slide's $50m to MOLI’s $30m, big money is in play.

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Why you should steer clear of social media spamming

A number of services have sprung up over the past year that offer to help websites gain traffic from social media sites such as Digg , StumbleUpon and Reddit .

My advice is to steer well clear of them.

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Five areas where opportunity lies in 2008

Apparently some people think I'm a cynical, negative individual. I have no idea how this impression could have been created since I’m usually always laughing and smiling (kind of like Buddha).

The truth is that I do believe there is opportunity on the internet - even in the space called Web 2.0.

The problem is simply that many of the real opportunities are being overlooked by hordes of wannabe entrepreneurs trying to get rich quick copying already-successful services like MySpace, YouTube and Digg.

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Taking the Web 1.0 out of online retail

Many online retailers must work harder to create a more personalised and interactive experience which does a better job of reflecting their brand, writes Aliya Zaidi.

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Google reverses the minus six penalty

Some webmasters are rejoicing today after Google admitted it had accidentally given certain websites a penalty that moved them from first place to sixth place in its rankings.

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Five ways to speed up your website

There used to be an 'eight second rule' that predicted how long users would wait for a web page to load before abandoning their efforts and heading off into the sunset.

But this has since come down, with Jakob Nielsen telling E-consultancy recently that the reality is now closer to one second.

With increased connection speeds, users expect pages to load almost instantly and many will hit the back button if they feel they are being kept waiting.

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Email marketers doing it for themselves

Software as a Service (SaaS) tools help email marketers look smart by keeping it simple - so long as the techies who designed them understand how their customers  do things.

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Breast Cancer Care’s Bertie Bosrédon on charities and new media

Bertie Bosrédon has spent the last two years assembling the new media team at Breast Cancer Care – not an easy task considering budget constraints, competition for staff and the challenge of educating other departments about online marketing.

We spoke to him about the upcoming user-centred redesign of Breast Cancer Care’s website and whether opportunities for charities in social media marketing live up to the hype.

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Why is the Indie's new website strangely familiar?

The Independent has completed a long overdue revamp of its website, placing more of an emphasis on multimedia content.

Independent homepage

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