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Online retailers start getting more social

59% of the 100 leading retailers currently have a fan page on Facebook, according to a study by interactive marketing agency Rosetta.

Originally conducted last April and updated in September, the study found 29 of the retailers surveyed added Facebook pages during that four month interim. And we're talking top brands in this consort:  Best Buy, Toys "R" Us, Kohl's, and Wal-Mart being just a few examples.

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Yahoo files patent application on reciprocal linking

While Google may get the lion's share of attention when it comes to SEO strategy because of its massive market share, online publishers should take into account how other search engines evaluate their websites.

A new patent application filed by Yahoo provides some hints as to how the search engine may deal with reciprocal linking in the future.

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Personalized search helps online grocery shoppers

Online grocer FreshDirect offers its customers many options to make shopping from a large selection of inventory simple, ranging from search functionality, breadcrumb navigation (literal and figurative - they do sell breadcrumbs!), and shopping from previous grocery lists. Grocery buying is, after all, largely predicated on repeat purchasing of favorite or staple products.

FreshDirect recently made browsing and buying even easier for returning registered customers by personalizing its site search functionality.

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Why you shouldn't make users register before checkout

Making customers register before reaching the checkout is something that a lot of e-commerce websites are still doing,  though some are beginning to remove this obstacle to purchase now.

In a blog post this week, Jared Spool has a great example of why this usability mistake should be avoided; a 'major e-commerce site' that added $300m to its annual revenues simply by removing the register button.

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New E-commerce Platforms Buyer's Guide released

Although e-commerce is one of the relatively stable industries in these challenging times, it does not guarantee that any individual etailer will survive the downturn we are seeing in the UK economy. However, there is one important step that can be taken to minimise the risk, as outlined within the new E-commerce Platforms Buyer's Guide.

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Site review: lastminute.com

Travel comparison company lastminute.com has opted for a low key launch of its revamped website, giving users the chance to use the new version and give feedback.

The redesigned version of lastminute devotes more space to providing holiday ideas and showing the latest deals on offer, so the search box is less prominent than before. The old version is still running alongside the new one, which gives me a chance to compare the two.

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The benefits of 'nofollow' as an SEO best practice

The PageRank Google assigns your pages is one of your most valuable assets as an online publisher. Your SEO success on Google is dependent upon earning and maintaining PageRank.

In every sense of the word, doing so is a balancing act. Hoarding your PageRank is not good; not providing any links to other websites can be viewed as an SEO sin and it's difficult to get other websites to link to yours when you don't link out, in turn making it more difficult to earn PageRank in the first place.

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Report: 35% of US adults now use social networks

Social networks have come a long way since Friendster, MySpace and Facebook jump-started one of the hottest online trends in the past decade.

A new Pew Internet & American Life Project report indicates that social networks have made great inroads with adults in the United States but still are predominantly the domain of teenagers and young adults.

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LL Bean tops in customer service

The NRF Foundation/American Express Survey just announced the winners of its Customers’ Choice survey, with L.L. Bean coming out on top.

The survey, conducted by BIGresearch which polled 8,167 consumers, named Bean the hand-down winner in online, as well as offline, customer service channels.

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What will Apple do without Steve Jobs?

The news yesterday that Apple CEO Steve Jobs will be taking a leave of absence to deal with medical issues that are more serious than previously admitted was a surprise to Apple customers, observers and shareholders.

While a company's CEO is just one part of the 'success' equation, Jobs is no ordinary CEO.

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Are you a New York-based internet industry journalist or blogger?

Well are you? Because if you are then you might be interested in working in Econsultancy’s newly-launched US division.
Headed up by former ClickZ VP and editor-in-chief Rebecca Lieb, we’re expecting big things from the US, where tens of thousands of our users are based. Rebecca recently joined us and is looking for a talented writer to help create some fantastic content for Econsultancy. 

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Tweetdeck makes Twitter so much easier

Many of the more popular Twitter users employ third party tools to help them manage their accounts, but you don’t need thousands of followers to see the value in using Tweetdeck.
The Tweetdeck app is based on Adobe Air and makes use of the Twitter API to pull in the content. It provides a clean and customisable interface that allows you to deal with activity on Twitter in an efficient way.

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