{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Blog

Just 38% pay for Radiohead album - study

The majority of people who downloaded Radiohead's latest album In Rainbows decided not to pay for the download, according to figures from comScore.

The band had been praised by many for its decision to bypass the record companies and allow fans to pay as much or as little as the liked to download the the album via its site.

1 comment

Innocent maybe, but highly effective

After working on email marketing for many years, I have certainly seen many examples of the good, the bad and the ugly, with many unfortunately falling into the latter two.

However, one brand is leading the way with an email newsletter that has kept me hooked for nearly two years with fresh and engaging content.

1 comment

MySpace launches new targeted ad platform

MySpace has announced a new targeted ad platform on the social network, which looks like a version of Google AdSense for display ads.

The system, SelfServe, is aimed at small businesses, politicians etc, and will allow advertisers to create and target display ads, as well as providing analytics tools to track their effectiveness. 

0 comments

Thoughts from our social media session

So much was covered that it would take a week to explore all the issues raised, but I thought I'd just note some of the key thoughts from the event...

2 comments

InSkin Media's 'unobtrusive' video ad format

InSkin Media has launched a new tool for advertisers that want to make the most of online video, but will viewers like it?

0 comments

How to use images to increase conversion

Webcredible’s Mrudula Kodali has published some handy tips for using photography in e-commerce – an issue etailers are increasingly grappling with as competition increases and search engines display more multimedia results.

Mrudula says photos can help consumers get a better feel of products on offer, but have to "work hard" to overcome the web's limitations.

See a brief run-through of her suggestions after the jump:

3 comments

Ethical etailer plans flotation

Adili, the recently-launched ethical fashion etailer, is hoping to raise £1.5m by selling a fifth of its equity on AIM, according to various newspaper reports.

The Dorset-based firm plans to use the cash to expand its business by developing its own line of globe-friendly merchandise.

0 comments

AOL planning another targeted ad buy?

AOL is being linked to a possible acquisition of Israeli start-up Quigo, which provides contextual ad solutions to Time’s digital properties and other media groups.

Ha’aretz reports that the firm would cost AOL $300m and help boost its ability to compete with Yahoo!, Google et al in the ad targeting space.

0 comments

Using relevant email to drive revenue

I wanted to share with you a quick summary of the main points of our presentation on “Using email to get relevant and to get incremental revenue” that we gave at eCommerce Expo last week.

0 comments

MySpace joins Google's OpenSocial platform

MySpace has joined up with Google for the launch of its OpenSocial platform, which aims to create a common platform for developers to create applications for social networks.

Bebo also joined in with OpenSocial yesterday, while LinkedIn, XING, Friendster and Orkut are already on board. The big question is whether Facebook will decide to join Google's initiative.

0 comments

Hitwise looks at the Dragons' Den effect

Hitwise’s Robin Goad has published a few interesting thoughts on the overall ‘Dragons’ Den effect’ – the sales and publicity entrepreneurs can generate from the show, ignoring whether they get funding or not.

Taking the example of Sarah Lu’s Youdoo Doll, featured a couple of weeks ago, Robin says traffic to the company’s homepage peaked the day after the programme was aired (although Robin hasn't released any absolute numbers).

He says a lot of visitors weren’t just there out of curiousity – almost half (48%) went on to Google Checkout after leaving the site, “presumably to make, or at least contemplate, a purchase”.

0 comments

Life without MySpace

The recent redesign and introduction of 3rd party apps may be too little too late for MySpace as many users have jumped ship, including me.

1 comment