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Blog

Five things Western brands should know about China's digital landscape

China is still, in many ways, a mystery to Western brands.  

Many have tried to enter its alluring market, yet few have achieved any level of success.

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Big data tools & techniques successful CMOs need to know

Aside from the skills and drive to champion the value of big data in an organization, every CMO could use a few resources to help harness the power of that data.

However, from traditional Excel spreadsheets and CRM systems to more robust tools like interactive dashboards and Tableau visualizations, the inherent desire for simple answers meets with a blizzard of analytical tools, each with ambiguous value.

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Digital transformation: Five key tenets of a digital leader

I spent a very interesting couple of hours last week moderating a roundtable on “Effective leadership in the Digital Age”.

The discussions were based around Econsultancy's latest best practice guide on the topic.

Here are my top five takeaways from the session.

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stats

15 startling digital marketing statistics from this week

It's a bumper stats roundup this week.

If you're interested in social commerce, digital transformation, PPC, ecommerce conversion rates, print ad spend, travel UX, telco UX, programmatic, payments, insurance UX, Euro 2016 and fashion ecommerce... *pause for breath* then you're in luck.

As ever, this post is simply the entrée - head to our Internet Statistics Compendium for a proper meal.

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ping pong

What does 'startup culture' really mean & how can it help big businesses transform?

An eye-catching stat from a Forrester report got me a bit worked up today.

The survey concluded that 43% of firms with a mature digital strategy see competing departments wanting to own digital as the most significant barrier to effective digital transformation.

Sheesh, it paints a pretty picture of our industry doesn't it?

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Are brands ruining #EdBallsDay?

It’s that time of year again.

#EdBallsDay is the top Twitter trend worldwide, and everyone outside the UK frantically searches 'Ed Balls’ to get in on the joke.

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Three ways marketers can benefit from the drone revolution

Look up at the sky. Is it a bird? Is it a plane? No, it's a drone.

And in the very near future, it's possible that drone will be serving a marketer.

Here are three ways marketers can benefit from this much talked about technology.

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.bmw

Five companies using branded top-level domains (TLDs) & why

As of today, 619 applications have been submitted for brand top-level domains (TLDs).

And there are plenty of big name brands that are already using them.

In this post I'll look at five examples, as well as giving a bit of background on TLDs and why brands might want their own.

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The online copywriter's paradox: How to write for your audience & yourself

Writing copy online is difficult. On one hand you have a set message to deliver, but on the other you have be interesting.

Otherwise, you risk losing your easily-distracted audience.

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#thisgirlcan

10 great sports digital marketing campaigns

Sports marketers don't always get it right.

From ill-judged commercial stunts at live games, to betting companies with distasteful social media profiles, to exploitative pricing in-app, there are many bad examples.

However, more often, such great subject matter lends itself to great campaigns.

Here are 10 of my favourites.

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Digital audio continues to boast impressive growth in the US: Stats

The North America online audio section of our Statistics Compendium has seen some fascinating data added in the past few months.

Particularly in regards to how significant digital downloads and streaming are to US music fans in 2016.

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EU data laws: An update on GDPR & Privacy Shield

I cannot remember a time when privacy was as relevant as it is right now.

Across the EU and US, privacy has morphed from an abstract legalese concept to a kitchen table issue.

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