{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Blog

Personalisation can lift push notification open rates by up to 800%: Study

Building a successful mobile app is difficult.

Companies spend significant amounts driving consumers to install their apps, and by some estimates, apps that aren't opened for a second time within the first 12 hours after download can see churn exceeding 50% in some categories.

0 comments

10 tantalising digital marketing stats from this week

This week’s statistical roundup includes the most-watched video on Facebook Live, news from Google, summer travel trends and a whole host more.

For even more statistics, don’t forget to check out the Internet Statistics Compendium.

0 comments
asos bot

The 11 most interesting stories in digital this week

Here's a new feature for Fridays, a concise roundup of the most interesting digital stories of the week.

Some you may have already read about, others will have passed you by.

N.B. Cats are included.

0 comments

How automotive brands are blurring the lines between digital & reality

For most people, the experience of buying a car can be a long and laborious process. 

As research has shown, most people dislike dealerships and would definitely consider buying a vehicle online instead.

1 comment

The rise of the artisanal tone of voice among brand marketers

Since Innocent popularised the informal tone of voice, many brands have followed suit by trying to make friends with the customer (as well as sell them a product).

But lately, I've noticed a shift away from this conversational style of copywriting.

1 comment

Seven big challenges facing healthcare marketers

Despite the fact that there are more ways than ever to target and reach audiences, marketers face numerous challenges. 

And perhaps few face the number of challenges that confront healthcare marketers.

Here are seven of the biggest that this group must contend with.

1 comment

Seven ways social media is shaping the beauty industry

In a recent survey by Dove, 30% of women admitted that their purchasing decisions are influenced by social media.

Having listened to Fashion & Beauty Monitor’s latest panel discussion, this stat is far from surprising.

0 comments
m&s logo

Marks & Spencer: what does 'putting the customer at the heart of everything' mean?

Marks & Spencer has been all over the UK news this week, in the way that only Marks & Spencer can.

The media and the public seem to go misty-eyed at the merest mention of the brand, and are willing it to find the good times again.

Unfortunately, we're not buying its clothing or homeware - something the new CEO wants to remedy by "putting the customer at the heart of everything".

But what does that actually mean?

0 comments

Twitter ditches its Buy button, puts focus on retargeting

Eight months after full launch, it seems that Twitter is mothballing the Buy button.

The functionality is available at this time, but not for long, as Twitter is no longer developing the product.

0 comments
euro 2016

Euro 2016 digital campaigns: So far, so uninspiring

Another tiring maelstrom of tournament advertising is upon us.

Sport transfixes in a way that pretty much no other (broadcastable) activity does, and therefore brands know that Euro 2016 offers value for money.

TV, footballers and creative that travels/translates well is the advertising order of the day, with honourable mention for the role of Twitter and Facebook.

0 comments
zoolander 2

Five of the all-time best brand tie-ups, including Starbucks, O2 & Zoolander

Last week saw three of the strangest brand tie-ups for a while.

The first was that Nike Starbucks shoe, retailing at $100, the second, a strained Wayne Rooney cameo (see below) in an X-Men adventure (and some blue-faced mascots at a United game), the third, green and red Angry Birds burger buns at McDonald's.

This got me thinking - what are the best brand tie-ups of the past few years?

0 comments

Why Gousto’s CEO thinks recipe boxes are the future of grocery retailing

I recently wrote about the growing popularity of recipe boxes.

Gousto - an online company that aims to provide a convenient and easy way to cook healthily at home – is one of the biggest on the market.

1 comment