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Google unveils AI-driven ad placement with launch of AdSense Auto ads

Despite the fact that more money than ever is being invested in digital advertising, being an ad-supported digital publisher is not easy. And that isn't just because of ad blockers, ad fraud and the countless number of providers, technologies and formats in the ecosystem.

Indeed, even seemingly basic activities such as determining how many ads to display, and which types of ads to display, usually aren't straightforward and the wrong assumptions and decisions can result in significant lost revenues.

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Six of the latest brands using VR technology

It’s a trend that typically gets people talking, but so far, brands have been somewhat reluctant to invest in VR technology.

There’s a good reason why, as consumers have appeared similarly reluctant to buy into the headsets that go along with it.

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Great social media customer service is proactive, not reactive

Customer service has traditionally focused on issue resolution and has been reactive to customer queries.

A customer calls, emails, or posts to social media, and the brand responds. 

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gdpr

How the GDPR will affect lead generation: Talking points for marketers

Are you a marketer who uses landing pages to harvest personal data in return for a whitepaper download, access to a game, entry to a prize draw?

These techniques are a mainstay of modern marketing. But how are they impacted by the GDPR? I had a rummage through the legalese to find out.

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Why Nike's 'Nothing Beats a Londoner' ad campaign is so powerful

A quintessentially American company – Nike has a history of creating inspirational global advertising campaigns.

For its latest in the UK, the brand has taken a much more localised approach, honing in on the city of London and its swathes of determined and passionate young athletes.

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The six challenges every email marketer must face

You may have read about AI-powered segmentation and subject line optimisation, but when it comes to it there are six basic challenges that email marketers must still address.

Before you add more martech to your stack, have you properly addressed all six with good old-fashioned marketing nous?

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bitcoin

Salon is experimenting with a cryptocurrency mining option for ad blockers

Last year, as the price of Bitcoin skyrocketed, a new phenomenon called cryptojacking emerged.

In it, malicious JavaScript code is inserted into a website and when a user visits the website, the code works to mine cryptocurrency like Bitcoin in the background without users ever knowing that their computers' processing power is being used.

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A day in the life of... a B2B lifecycle marketing specialist

This week's Day in the Life is all about email – MaryBeth McIvor is a Lifecycle Marketing Specialist at Storyblocks, a stock media website.

Here's what she does with her days...

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trainline logo

Trainline's head of engineering: "building our own voice app was a no-brainer"

Voice is "here to stay" according to Jonathan Midgley, Director of Engineering at Trainline, who added that building a voice app was "a no brainer".

We caught up with Midgley to ask a few questions about how Trainline is using AI in its products.

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wateraid chatbot

Five examples of charity chatbots

Whether used to entertain or as a tool for customer service - a wide range of brands (from a variety of industries) have experimented with chatbot technology. 

When it comes to new innovations in technology, the third sector typically often lags behind others. This is understandable, of course, as with greater financial challenges, investment can be a daunting prospect. 

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How publishers in Asia-Pacific are taking on Google and Facebook

Competing with Google and Facebook for ad revenue is a worldwide problem for publishers, but in Asia-Pacific's fragmented media market the situation is even more dire.

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The best digital marketing stats we’ve seen this week

Fancy a few statistical nuggets to round off your week? There’s a lot to enjoy in this roundup, including news about influencer marketing, digital jobs, and UX. 

Don’t forget to download the Internet Statistics Compendium for even more. 

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