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Blog

pr

A day in the life of... a freelance PR & comms consultant

Our latest 'Day in the Life' features a topic we haven't covered yet - PR.

Fiona Chow is a freelance PR and comms consultant, setting up Goadi Consulting at the end of 2015.

She is also Head of PR for the Hoxby Collective, a global platform of consultants across a range of disciplines all committed to creating a world of work without bias.

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Five tips for creating a successful FAQ page

An FAQ page is often one of the most neglected and uninspiring parts of a brand website.

Yet when executed correctly, it can be an important part of the user experience, and in turn, help companies to increase conversion.

Not to mention save them from endless (and very repetitive) enquiry emails.

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There’s life in the old tablet dog yet: stats

When the first iPad launched on 3 April 2010, opinions were split on how popular the device would be, and whether there even was a market for tablets.

Technology expert Rhi Morgan at T3 Magazine commented back then:

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The 10 greatest digital marketing stats we've seen this week

The month of August is disappearing before our very eyes, so let’s waste no time dilly-dallying – on with more stats!

This week’s roundup includes news about brand loyalty, back-to-school buys, analytics practices and loads more.

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How service providers are using social to connect with customers

It can be tricky enough for brands to engage people over social media, but what about service providers?

What about the shopping malls, theatres and transport hubs that we use every day?

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Q&A: TotallyMoney.com on its customer-centric approach to financial services

Since 2007, TotallyMoney.com has become one of the biggest credit comparison sites in the UK.

I recently sat down with CEO Alastair Douglas to get his thoughts on the company's success, future challenges and consumer-facing finance in general.

Here's what he had to say!

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me

All the digital news stories you missed this week

Digital news this week has been corking - nothing massive, but all very interesting and plenty that has flown under the radar.

Updates come from Google, Uber, Snapchat, Instagram, Pinterest, Twitter, Alibaba and Tencent.

Here's what you missed...

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Will Facebook’s artificial image creation solve our stock photo woes?

One of the biggest issues that creative teams face is finding the right images to put alongside their marketing campaigns.

The time and effort required to create and curate an image library is considerable, and it needs constant maintenance to ensure that images stay relevant to the brand and message. 

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Five pioneering examples of how brands are using chatbots

The chatbots are here, and while it remains to be seen whether they are a useful technology or merely a passing fad, many brands are already putting them to work.

Here are five examples.

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beacon

Beyond the hype: How should marketers really use iBeacons?

There's an old surrealist gag by a comedian called Harry Hill that goes 'Text messaging?! What's wrong with a good old-fashioned chain of beacons, hmm?'

I think I'm remembering that right.

Anyway, it leads me to ask - are iBeacons a legitimate advancement in push communications, or are they overhyped?

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graph of cx analysis

If getting data in order is the first challenge of CX, we've got a long way to go

Though consultants and speakers have been referring to 'data as the new oil' for some time, the phrase has only recently become apt.

The price of oil has fallen since mid-2014 and last year the data industry eclipsed oil revenues ($7.6tn vs $6.4tn).

So, what is the state of customer journey analysis in marketing and ecommerce - how far has the revolution come?

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How HostelWorld uses video to connect with target audience of young travellers

HostelWorld has grown to become one of the leading hostel booking sites, linking travellers with over 33,000 properties in 170 countries.

By ‘tuning into what makes millennial travellers tick’, its digital marketing strategy is all about connecting with those under the age of 35. 

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