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Blog

Why restaurants need a hyper-local influencer marketing strategy

The founders of Pizza Pilgrims know a thing or two about influencer marketing. 

Established in 2011, the business has been built on the back of digital and social media.

3 comments
chart from ofcom report

Five key findings for marketers from Ofcom's media report

How do UK adults consume media? On what devices? And in what frequency?

The Ofcom Adults’ Media Use and Attitudes Report, published last week, is always an interesting read, showing how habits have changed over the years.

I've picked my highlights for marketers from the survey of 1,841 adults.

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Why do brands continue to make stupid social media decisions?

With many major brands having years of social media experience under their belts, one would expect that the most cringeworthy examples of social media faux pas would be well in the past.

But that isn't the case.

3 comments
made.com

MADE.COM on the value of social commerce

Though social is now recognised as an integral part of the marketing mix, many still question its place in commerce.

That's why it was so fascinating to catch up with Hannah Pilpel, social project manager at MADE.COM, to find out what value the brand finds in social.

Hannah revealed some stats as to the monetary value of a social shopper, as well as sharing the brand's channel insight.

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sylvie hall

A day in the life of... a food & drink startup entrepreneur

I always love hearing about food and drink startups, especially on Dragon's Den (or Shark Tank).

And with the rise of online subscription services in FMCG, food and drink brands are springing up all over the internet.

Sylvie Hall is co-founder of EatCleanTea, a brand of matcha tea that you can buy online, subscribe to, or look for (soon) in stockists on the high street.

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humanise brand

Seven ways to humanise your brand through content marketing

Some content is so flat and boring that it can be hard to read.

No one wants to be faced with an article that is corporate, uninspiring, and feels like it has been written by a robot.

2 comments

Six common reasons content marketing campaigns don't perform

A growing number of companies are investing more heavily in content marketing, but not all of their campaigns will deliver the performance they're expecting.

There are a number of reasons content marketing campaigns don't succeed.

Here are six of the most common.

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tmall

A beginners' guide to Alibaba's Tmall

For those of you new to Tmall, Alibaba's B2C marketplace, I thought I'd write a brief introduction.

I've included detail of market share, sales, delivery, payment, brands and more.

And for more on this topic, download our China Digital Report, Q1 2016.

1 comment
chart

10 funky digital marketing stats from this week

This week's stats include YouTube ads, emojis and email, product descriptions, digital budgets and much much more.

They're funky, because I've run out of good adjectives.

For more statistics to build a business case or simply impress your friends, see the Internet Statistics Compendium.

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How to gear towards mobile commerce success

Apple’s recent announcement that it is preparing to bring one-touch shopping to the mobile web points to a major milestone in mobile commerce.

Brands are moving past mobile hype and towards delivering options that customers want.

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The rise of Amazon's private labels shows the perils of not owning your data & customers

Some Amazon vendors are learning the hard way that selling their wares through the retail giant is a double-edged sword.

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Is there such a thing as 'bad publicity' on social media?

Today's consumers are more empowered than ever to raise their voices and speak out when brands do something to spark their ire.

And it would seem that the old adage "there's no such thing as bad publicity" isn't quite true in the realm of social media.

But is that really the case?

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