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Blog

Three ways UK retailers can utilise the post-Brexit GBP drop to target international customers

The decline in the British pound since the Brexit referendum has made UK goods and services more affordable to customers in other countries.

This has resulted in a surge of international shoppers browsing UK retail websites.

So how can retailers capitalise?

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Eight examples of fashion ecommerce product filters: Good & bad

Product filters might seem like a small and even insignificant feature on an ecommerce site. But in reality, a slick system can be the difference between a seamless user experience and a clunky one.

With this in mind, I did a little digging to see the state of play on some of the most popular fashion retailers online.

Here are a few product filters that caught my eye – both good and bad.

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Automated video: considerations for publishers and advertisers

Video is the future of the internet, and it's reshaping even the most popular social platforms that launched without a video focus.

In fact, Nicola Mendelsohn, Facebook's VP for EMEA, has predicted that the world's largest social network would "probably" be "all video" in the next five years.

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tom barton

A day in the life of... Online Capability Consultant at BT

This week's 'day in the life' comes from a man who has a broad-ranging digital role in a very large organisation.

Tom Barton is an online capability consultant at BT. Let's find out what such a role entails...

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news

The week's news in digital (in five minutes)

This week has seen product updates from Google and Snapchat - but that's just the appetiser.

Dig in for more digital sustenance, including all the marketing and advertising news you need to know from this week.

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10 sizzling digital marketing stats of the week

It's been a scorcher of a week in the Econsultancy London office, and so naturally, we've got some equally sizzling stats for you to get your teeth into!

This week's roundup includes news about online searching behaviour, mobile commerce and social media usage in Europe.

Don't forget the download the Internet Statistics Compendium for lots more.

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festival of marketing logo

Festival of Marketing 2016 agenda: 200 speakers over 12 stages

We've already made some fantastic announcements about this year's Festival of Marketing.

Apple co-founder Steve Wozniak and WPP chief exec Martin Sorrell are two of the headline speakers at the event, which runs October 5th to 6th in London.

But now the full agenda is live, showcasing more than 200 speakers over 12 stages.

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Six brilliant blogs from the beauty industry

In an industry heavily geared around tips, tricks and word-of-mouth recommendations, a blog is a beauty brand's bread and butter.

It might seem like an outdated notion in today's Snapchat-style world, however for many, it is the linchpin behind a truly effective content strategy.

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Millennials native advertising exchange

Millennials don't hate advertising: It's all about the value exchange

With millennial expectations of advertising increasing and the rise of ad-blocking, the value exchange between brand and consumer is now more important than ever.

Depending on which definition you read as what constitutes a millennial, I am one. Apparently.

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Measurement and Analytics Report 2016: Four key challenges in dealing with data

When it comes to gaining customer insight, is there such a thing as too much information?

According to research from our latest Measurement and Analytics Report in association with Lynchpin, a ‘data tsunami’ could be causing companies to lag behind.

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conversion rate by content score

Is content really the solution to lacklustre conversion rates?

Dramatic shifts in ecommerce over the last three years have created many challenges for retailers – with perhaps the most alarming a relentless downward pressure on conversion rates.

It is not news to point out that the response has been a rush to ‘content’, the received wisdom being that strong content directly contributes to improved conversion - but should we take this much-vaunted link at face value?

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Twitter announces application process for verified accounts: what marketers need to know

Twitter has for years offered verified accounts, which help brands and public figures establish the authenticity of their accounts and access additional features, including special filters and opt-out from group Direct Messages.

Previously, verification was offered to select brands and public figures, and there was no official way for those not selected by Twitter to request verification.

That changed this week.

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