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How beauty brands have evolved their influencer marketing

The beauty industry had adopted influencer marketing more fervently than any other industry. 

With big budgets and a less tangible product than, say, fashion or homeware – influencers (or digital talent) can bring products to life, and help to create a link between social media and ecommerce.

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map

Considering colour blindness in UX design (with five examples)

Despite it affecting approximately one in 12 men and one in 200 women, colour blindness is often disregarded when designing for optimum user experience and accessibility. 

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community

What happened to social communities? Do brands and businesses still care?

Do brands and businesses really care about creating communities in social media?

I posed this purposefully provocative question to our contributing social media experts from client, vendor and agency side whilst compiling the newly-updated Econsultancy social media report bundle.

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accent group

The digital transformation of Accent Group: A retail case study (part 1)

In a recent Econsultancy report, Digital Transformation in the Retail Sector, most retailers indicated that they were well on their way toward achieving key goals of digital transformation.

More than half of the respondents stated that they were at least working on a 'single customer view' (59%) and 'customer journey analysis' (56%).

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wombat

The potential of AI therapy bots in mental health care

Artificial intelligence is having a marked impact on the pharma and healthcare industries. From streamlining paperwork to scanning X-Rays – it is slowly transforming the way people are diagnosed and treated.

One area within the industry that has potential to be disrupted by AI is mental health care, specifically with the use of chatbots for therapy and general wellbeing.

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created value

‘Created value’: How agencies can increase client retention

We’ve all been there. The team have put together the monthly stats report. The numbers are all going in the right direction. In fact, since you started working with the client, results have been fantastic. 

High fives all round. Head to the pub for much backslapping and a celebratory pint.

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eddie tomalin

A day in the life of... VP Marketing at a video tech company

We're visiting Wirewax today, an interactive video platform (which enables shoppable video, amongst other things), to find out what their VP Marketing does with his time.

Enjoy!

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The best digital marketing stats we’ve seen this week

It’s a rather hefty round-up of stats this week, so do get comfortable.

There’s news on customer loyalty, retail budgets, analytics, and B2B buying behaviour. Plus, there’s always the Internet Statistics Compendium should this leave you wanting more!

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How brands can use social media polling

Twitter polls have been around for a while, but with Facebook Messenger and Instagram more recently adding similar features to their respective platforms – polls are having a bit of a resurgence.

This also looks to be due to the rise of teen polling app, Polly, which gained huge popularity on Snapchat last year.

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19% of retailers cite data-driven marketing as top opportunity in 2018

In 2017, just 9% of retailers cited data-driven marketing as the most exciting opportunity for the year ahead.

This percentage has since doubled, with 19% of retailers now saying it is number one (compared to 16% across all sectors).

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10 more examples of welcome emails from retailers

As we enter a post-GDPR world, welcome emails remain one of the most powerful tools in a marketer’s arsenal. 

A chance to say hi to those who actively want to hear from you - welcome email campaigns should be thought of as a clean slate, and the chance to forge a long-term relationship with new customers. 

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email

B2B email creative doesn't have to be all bells and whistles

The worlds of B2B and B2C marketing are more alike than they have ever been, from freemium model software such as Dropbox and Slack, to lookalike marketing or retargeting.

Sadly that means some B2B email marketers attempt clever, quirky or fun copy (like that more suited to smoothie packaging) and often fail to get their complex message across. One recent example I saw springs to mind – design studio Nucco Brain's GDPR repermissioning email (shown below and taken from our repermissioning roundup), which flogs an analogy to death.

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