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Blog

text ads

What do Google's expanded text & local search ads mean for marketers?

Google announced a tranche of changes to its ad products yesterday.

Whilst there were no massive surprises (updates were in line with recent tests seen in the wild), there's still work for marketers to do to understand their impact.

Here's a summary of things to look out for in the coming weeks and months.

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mega menu

Mega-menu design trends in ecommerce: 2014 vs 2016

Mega-menus are a mainstay of desktop ecommerce.

Five years ago, we published a post dissecting 26 of these menus, back when they were relatively novel.

In 2014, we revisited the topic, seeing that full-width menus with a greater number of products and featured images were en vogue.

So, what of 2016? Let's have a look.

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Facebook’s busy May 2016 provides new opportunities for marketers

It’s been a busy month at Facebook, and that’s before it got accused of censoring certain political views.

Let’s look at some of the biggest changes recently.

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12 examples of persuasive mobile UX from ecommerce app Wish

Wish is a well-funded mobile commerce platform in Europe and North America.

As it is aimed at the deal-mad shopper, it makes a great case study for persuasion in mobile ecommerce.

Let's take a look at some elements of the user experience (which isn't one for the faint-hearted).

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Why ASOS is still leading the online retailing pack

I have been a long-time admirer of the ASOS user experience.

For over six years I have been using examples from throughout the site's end-to-end experience in training and presentations.

Dare I say ASOS is the epitome of “ecommerce best practice”?

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What skills do employers look for when hiring digital marketers?

Much like technology itself, the role of the digital marketer is ever-changing.

From search and social to data and content, professionals can now specialise in various strands of the industry.

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Healthcare marketers making progress on measurement & metrics

Measurement is top of mind for marketers and the organizations they serve, but it's rarely a cut-and-dry matter.

That's particularly true for healthcare marketers.

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Highly targeted online ads don't work: Stanford researchers

According to researchers at Stanford, highly targeted ads may not be all they're cracked up to be.

Based on a mathematical model they built based on game theory, the researchers instead suggest that advertisers "prefer to remain in a state of partial willful ignorance so as to preserve communication credibility."

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mcdonald's vr

Virtual reality: Three more brands dipping their toes in

Virtual reality is either the emperor's new clothes or the most exciting area of media today.

Whatever your own belief, brands are getting to grips with VR, making use of emerging agency expertise in this area.

Here are three of the latest brands using VR (mostly for branded content thus far), from automotive, food and drink, and retail.

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Adidas creates B2B content to help with recruitment

Adidas' GamePlan A is one of the quirkier corporate websites out there.

It's a mixture of motivational interviews with sports stars and a smattering of slightly cod-philosophical editorial that one could imagine a spornosexual nodding his head at.

But it's an interesting site because it shows that content marketing is still trusted, and could be a force in increasingly competitive recruitment.

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What makes ASOS's online customer experience so enjoyable?

How do you combine functional and engaging content to create a great digital customer experience?

Since eDigitalResearch started benchmarking the online customer journey way back in 1999, results have changed massively.

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10 tremendous digital marketing statistics from this week

This week’s roundup includes good news for AdBlock Plus, even better news for Zoella, plus a whole load of insight into customer loyalty, data privacy, mobile payments and more.

For more of the same, download Econsultancy’s Internet Statistics Compendium.

Here we go, folks!

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