Google confirms YouTube ad plan

Google has confirmed it is in the process of testing ad formats for video sharing site YouTube with the aim of introducing them in the summer.

Chief marketing officer Suzie Reider told the ad:tech conference in San Francisco the site was testing pre-roll and post-roll bumper ads, before and after video clips.

0 comments hires marketing alumni has appointed two former marketers to senior positions.

Duncan Horton, formerly head of marketing at the travel e-tailer, becomes chief executive, while former head of retail marketing Stuart Parish becomes marketing director.


Joost gets major advertisers on board

Joost, the P2P internet TV service launched by Skype founders Niklas Zennstrom and Janus Friis, has concluded a series of deals with major advertisers.

ClickZ reports that Joost has signed three-month contracts for pre-roll and overlay ads with firms including Coca-Cola, General Motors, Nike and Visa.


E-consultancy publishes free Web Analytics briefing

E-consultancy has this week published its latest Web Analytics roundtable briefing which is free to registered users.

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Labour taps Experian for e-mail campaigns

The Labour Party has appointed credit reference agency Experian to create a direct marketing campaign that will rely in part on e-mail.

The effort will reportedly see Experian create, build and manage a database of UK voters for use in permission-based e-mail and marketing campaigns.

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AdMob seeks distribution with WordPress plugin

Mobile advertising network AdMob is trying to prise a route into the mobile blog ad space, having released a plugin that converts WordPress blogs for mobile devices.

dotMobi developer Andy Moore wrote a WordPress extension that converts posts written in the popular blog platform to display styles suitable for phones and PDAs.


Businesses warned to wait for Second Life opportunities

Eighty percent of businesses will have a presence in a virtual world, says a new Gartner report that otherwise heaps suspicion on the value of Second Life e-commerce.

The tech research firm advises businesses to "limit substantial financial investments until the environments stabilise and mature".


SpinVox co-founder explains voice-to-blog service

SpinVox is a UK company which provides a range of voice-to-text services, primarily its Spin my Vmail service, which converts voicemails into text messages.

Spin my Blog, which SpinVox launched earlier this year, uses the company's patented Voice Message Conversion System (VMCS) to allow bloggers to post articles from their phones.


Fashion - The Final Frontier

I speak to lots of fashion retailers and find that many remain unconvinced that there is a robust case to invest in a transactional website for their business.

I realise this is an anathema to E-consultancy regulars, but the fact is that, if a well-established offline retailer looks at a potential e-commerce channel as a standalone business, the case can look less than compelling.


Intel strikes AdWords branding deal

Google has entered a partnership with the world's biggest microchip supplier that will give computer makers and resellers of Intel machines access to a special search advertising platform.

CNET reports the companies are embarking on a "co-marketing initiative" that will give PC industry clients a one-stop-shop ad buying dashboard.


Amazon to offer music downloads?

Amazon looks to be taking on Apple's iTunes by opening its own music download store, with rumours suggesting the service will be DRM-free.

According to The Independent, Amazon CEO Jeff Bezos has been in discussions with the four major labels to persuade them to allow their music to be sold without DRM protection.


Five reasons why you should embrace Usability

An investment in usability - optimising the user experience on your website - is a smart move to make, as outlined in our new Usability Business Case report.

Whether you hire a usability agency to look at your website's usability, or choose to undertake usability studies in-house, enhancing your site can deliver a massive return on investment.