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Blog

Tips on online video marketing

Robin Good has some interesting tips about the effective use of video to market your products and services online. Video marketing can be excellent method of communicating the benefits of your products or services within a short space of time.

When a visitor is delivered to your site by a search engine or some other link, they will be looking for the information they require instantly. A good video demo can save them having to trawl through the site to find the information or, worse still, deciding to look elsewhere.

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The average Briton has spent £600 online so far this year

A survey by the Royal Mail has revealed that consumers in the UK spent an average of £609 online so far this year, with catalogues fuelling this spending increase.

The survey showed a link with catalogues, with 61% of consumers consulting one before making an online purchase, while 83% regularly use catalogues before buying online.

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Amazon launches new question and answer site

Amazon is about to enter into competition with the likes of Yahoo! Answers and Microsoft Q&A with the launch of a new site, Askville, which allows users to have their queries answered by other community members.

The site is still at the testing stage at the moment, and participation is currently by invitation only, as well as only being available in the US and Canada.

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Rise in profits announced by eBay

Internet auction site eBay has announced a 10% rise in its third-quarter profits, posting a 31% increase in sales, to $1.4 billion (£748.9m) in the three months up to September. The company's net income was $281 billion.

The profits rise was driven by a growth in its auctions; its payment service PayPal increased revenue by 41% over last year’s third quarter results.

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Torsten Jacobi on blogging and blog networks

Fresh back from a trip to Greenland, Torsten Jacobi answers some questions about his fast-growing blog network, Creative Weblogging.

The firm, which aggregates over 80 blogs, was founded in Hamburg in January 2004 by Torsten and Raik Hoffmann, and is now based in Palo Alto, California.

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Sportingbet: Gambling ban will create black market

Sportingbet has warned that the US is encouraging the creation of a black market through its online betting ban, after announcing it is taking a hit of £210m on the sale of its business Stateside.

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Google launches new AdWords testing tool

Google AdWords has released a new website optimiser tool for advertisers to test their landing pages, allowing them to choose the best options for their advertising campaigns.

Google announced the new service at the Emetrics Summit in Washington DC yesterday, and it will initially be available for testing to a limited number of advertisers.

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Second Life users pass million mark

Linden Lab’s web-based virtual world Second Life has signed up its millionth customer.

The game's homepage said it had just under 1.03m residents at the time of writing, having had 0.96m yesterday, according to CNET.

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Websnapr vs WebThumb - thumbnail generators for webpages

Websnapr has been getting a lot of good coverage over the past couple of days on delicious and Digg, but it isn’t the only thumbnail generator in town.

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FeedRaider – creating personalised pages with RSS

Steve Rubel pointed out the joys of FeedRaider a couple of days ago, and it is well worth taking a look.

Ideal for those new to RSS, Feedraider allows you to create bespoke pages by adding RSS feeds and works a little like popurls, only you define where the content comes from.

Feedraider rocks...

If you want to set up a web-based RSS aggregator then it really couldn’t be simpler. It is also perfect for sharing news sources with friends and colleagues.

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Apple to release two iPod phones?

According to Apple Insider, two new iPod–based mobile phones could be released within the next few months, initially in small quantities to test the waters.

Apple appeared to confirm such rumours last month, when they registered the trademark for the name ‘iPhone’ in the US, after months of speculation about the product.

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Russian retailer's defiance riles British music biz

The British music industry has reacted angrily to a show of defiance from a Russian online music retailer that has been accused of selling singles and albums illegally.

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