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Blog

How often should you email your customers?

Controlling the frequency of emails that you send to your customers is a key aspect of any email marketing strategy, and the big question is how often should you do it?

There is no simple answer - send emails too often and you risk annoying the customers so much that they unsubscribe; not often enough and you run the risk that they will forget they signed up in the first place.

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AOL buys Adtech, will become part of Advertising.com

AOL has announced the purchase of Adtech AG, an online ad company based in Germany.

The news come just a day after AOL purchased mobile advertising company Third Screen Media - both companies will operate within AOL's Advertising.com business.

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Smoking ban will drive bingo players online

Bingo The UK's bingo players are up in arms over the imminent smoking ban, and the smokers amongst them have said they will visit bingo clubs less often, and spend more time online.

St Minver, which operates the world's largest bingo network, has carried out a survey of 3,000 UK bingo players to find out their attitudes towards the ban, which comes into effect from 1st July.

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Amazon to launch DRM-free music store

Amazon has confirmed plans to open a music download store later this year, offering all songs free of DRM copyright protection.

The much-anticipated move will see Amazon offering music from EMI, which recently cut a deal with Apple to sell its music DRM-free through the iTunes store.

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Silver surfers expand their online presence

New stats from Hitwise show that over 55s, or ‘silver surfers’, are close to becoming the largest demographic age group online.

The largest is currently the 35-44 age group, which accounted for 23.5% of internet visits in the four weeks up to 12th May. Silver surfers had 22% of visits.

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Hellomagazine.com adds social media tools

Hellomagazine.com has added social media tools to its site, enabling users to bookmark stories on Newsvine, Reddit, Technorati, among others.

Hellomagazine.com

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Google launches 'Universal search'

Google is to combine results from its various search engines, in an attempt to provide more relevant information for users. 

The web giant has altered its home page, and will start integrating content from images, maps, books, video, and news into its search results.

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How will Google's CPA offering affect agency pricing models?

There are a number of different pricing models for agencies running paid search campaigns in the UK and it is just possible that Google's cost-per-action (CPA)adverts could bring about changes.

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Pipl - a people search engine

Pipl is a new search engine for finding people, generating results from parts of the web that other search engines cannot reach.

Pipl

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Slow downloads 'hold back' online VOD services

Downloading speeds and reliability are holding back uptake of video on demand 4oDservices, according to a new survey.

The survey, commissioned by content delivery network provider CacheLogic and carried out by YouGov, asked 2,400 UK adults about their attitudes to online VOD.

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Mobile internet use rises

5.7m people in the UK used a mobile device to access the internet during January 2007, according to new figures. 

The study by comScore and Telephia compared mobile internet usage in the UK with that in the US and found similar levels of mobile web browsing in both countries.  

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'Open-source brands' can thrive in the digital age

Ogilvy Group's Rory Sutherland made an entertaining keynote speech this morning at the Insight 2007 conference, describing how brands 'on a clear mission' are the most likely to prosper in the digital environment.    

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