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Are estate agents doomed?

Our family has spent the last few weeks moving house, and two things became clear to us throughout the whole process – how important the internet is in marketing your property, and what a totally noisome experience it is to deal with most estate agents.  

Although neither conclusion is newsworthy, it got me wondering whether Freakonomics is right and that the current industry model is set for annihilation at the hands of the web…


Web retailers cause wilfing

Shopping, news and travel sites are among the most likely to benefit from aimless web surfing or ‘wilfing’, according to a new survey.

Commissioned by Moneysupermarket.com, the study found UK internet users spend an average of two days a month browsing the web without any real purpose.


Why to be great at PPC you have to be good at SEO

Google’s Quality Score is forcing paid search advertisers to adopt joined up thinking in PPC campaigns, writes Andrew Girdwood.

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Video game ads 'to double' in four years

Revenue in video game advertising will almost double in the next four years, becoming a £1bn business by 2011, according to a new report.

eMarketer forecasts the worldwide business will balloon from its 2007 value of £500m as game developers look for new ways to monetise increasingly expensive game production processes.


BT cuts wholesale broadband prices

ADSL broadband costs could be about to fall in the UK after BT announced price reductions to its wholesale connectivity offerings.

From May 1, the telecom giant will cut the price per line charged to internet service providers from £8.40 to £7.63, a 9% reduction.


Blogosphere still growing - Technorati

Technorati has released its 'State of the Live Web' report, which is the new name for its 'State of the Blogosphere' report.

The figures indicate that the blogosphere is still growing, with Technorati now tracking over 70m blogs worldwide, up from around 57m at the time of the last report in November 2006.


Brits prefer organic search results - survey

A survey by search conversion agency Tamar tells us that nine out of ten British customers prefer natural search results, and many lack trust in paid search.

Tamar's 2007 Search Attitudes Report, which polled 1,531 UK adults, also pointing out the potential harm to brands from negative comments which often appear in natural search results - 70% said they had abandoned purchases due to comments in search results.


Feature filtering - what is it and why do you need it?

Providing effective feature filtering - allowing users to narrow search results and / or navigate through a website by selecting multiple product features - can make a big difference to customer experience.

Many people will only use the search option on an e-commerce site as a last resort, and most prefer to navigate through a site using links, because this requires less mental effort.


See how users browse your site with TapeFailure

TapeFailure is a new analytics tool which tracks visitor behaviour on your site, then allows you to watch their browsing in a video format.

TapeFailure is currently is beta, and, though it doesn't collect all the data that other web analytics software does, the video option provides an insight into what users actually do on your site.


What are the most important search engine 'ranking factors'?

Rand Fishkin and the SEOmoz team have been busy working on this year's Search Engine Ranking Factors survey, which lists the most important factors which influence your site's SEO.

As with the previous survey, SEOmoz canvassed the opinions of 32 experts in the field of SEO to weigh up the relative importance of the various ranking factors.

It is a superb study that merits further investigation. After the jump we'll list some of the key ranking factors, but it is well worth a trip to SEOmoz.org for the full set of results... 


Compete offers new 'attention' metric

Compete's web analytics tools has attempted to give a broader range of stats beyond mere visits and page views by introducing stats measuring visitor's 'attention'.

In a recent post, Steve Rubel discussed what would replace the page impression, and while the unique visitor metric is probably the most reliable metric available at the moment, it fails to measure a user's engagement with a particular site.


Google launches MyMaps, a social mapping service

Google has launched a set of free map-making tools in a bid to encourage more web users to develop mash-ups using its Google Maps platform.

MyMaps, as they are called, have been designed by the web giant to help non-techies create customised online maps and share information about their local neighbourhoods, holidays and so on.