The first half of 2008: the internet economy in review

With the first half of 2008 solidly behind us, I thought it'd be worthwhile to look back at some of the general trends established in the internet economy. After all, it's hard to know where you're going if you don't know where you've been.

What follows are the most important trends I saw in the first half of the year.


How to look like a million bucks

In the world of business, image counts for a lot. It may not be everything, but sometimes it's pretty darn close.

Sure, you always have to deliver, but sometimes getting a new client or closing a big deal is as dependent upon how you look to the client as it is upon how qualified you are.


First impressions of the Google Chrome web browser

Yesterday saw Google’s entry into the Browser wars. Launched initially for Windows, later releases will include Mac and Linux/Unix-based software.

The SEO industry in particular has been abuzz with the launch, with many taking special time out of their day to test the new tool (Ref: Twitter – you know who you are).

However, what is the big deal?


Q&A:’s Marc Webber on online video content

Marc Webber is the head of content at and the man in charge of developing its fast-growing broadband TV service.

Here, we ask him about the progress the broadcaster is making with its catch-up TV and made-for-web content, as well as in developing new revenue streams like product placement.


Ad network use booming as inventories grow

The US' Interactive Advertising Bureau (IAB) and Bain & Company recently released an interesting study showing that "the use of 'ad networks' surged from 5% of total ad impressions sold in 2006 to 30% in 2007."


10 reasons why Twitter is great for the search industry

Twitter was launched back in July 2006, and many people wouldn’t have expected to remember it even a few weeks later.

But two years on, writes Kevin Gibbons, it’s still going from strength-to-strength and continuing to prove many of its early doubters wrong.

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IE8 InPrivate mode threatens online ad tracking

Will the new privacy measures in IE8 spell the end for third party cookies and how can companies get around these issues? 

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Basic .htaccess tricks for SEO and convenience

If your website is hosted on an Apache web server, .htaccess is a great way to create SEO-friendly URLs, take care of issues that can harm SEO and make your life as a webmaster more convenient.


Will Facebook's Engagement Advertisements engage?

Facebook's ill-fated Beacon failed to successfully solve the problem that has plagued advertisers on social networks - dismal results.

In fact, it became a legal liability for some of them.


It's time to end the tagging nightmares

Never has something seemingly so simple as page tagging caused so many problems. 

Poor tagging is costing companies thousands of pounds a month from wasted web analytics, duplicate affiliate commissions and marketing that isn't tracked properly. 


The 10 most popular iPhone Apps

With the iPhone 3G making its debut around the world, I thought it'd be interesting to look at the iPhone Apps that have achieved the greatest popularity so far.


Tips on email list building

With email marketing, it is far more desirable to build up your own list of prospects than take a short cut by buying or renting ones from elsewhere.

Doing so means that those on the list have already expressed an interest in your products or services, and are therefore far more valuable.

Here a few tips to help you build up your list...