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Blog

Accessibility - are 'trustmarks' the answer?

Accessibility group Segala’s recently-launched partner programme has been adopted by a number of agencies in recent weeks, which can now award ‘trustmarks’ to accessible websites.

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Report - Myspace to announce copyright enforcement deal

Michael Arrington reports that Myspace is set to clamp down on copyright infringement through a deal with digital entertainment company Gracenote .

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Bumper Christmas expected for online customer service

Online customer service departments may be dealing with up to five times more emails in the pre-Christmas run up than at any other time of the year.

The two weeks before Christmas will be a busy one as anxious customers contact retailer’s customer service departments to see whether their purchases are going to turn up in time for the big day.

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Reasons to avoid Flash on your website

Web developers and businesses continue to develop Flash based websites, despite the well-documented drawbacks in terms of SEO and usability.

When used well, Flash can be a great tool for the presentation of rich content, but pure flash websites, though they may look good, can annoy the hell out of visitors.

After the jump, some reasons why...

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Google's noun-sense falls on deaf ears

Tough guidelines issued by Google to those who persist in using the company's name as a verb have provoked an angry reaction from users.

The search giant first got riled by the passing of its brand into common lexicon back in 2003, when it issued Word Spy proprietor Paul McFedries with a cease-and-desist letter commanding his removal of the word "google" from his site.

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Do your users know their RSS from their elbow?

Whilst we get all excited about social software and Web 2.0, does the average web user care at all?  Should they?

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888 Holdings confirms takeover talks

888 Holdings has confirmed it has held preliminary takeover discussions with unnamed third parties following reports that it is negotiating a merger with fellow online gambling firm PartyGaming.

The two troubled companies are in talks to create a £1.6bn business in a bid to rebuild after last month’s online gambling ban in the States, according to the Sunday Times.

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Self-service ad agency gets WPP financing

Web-based ad agency Spot Runner has confirmed it has gained a new round of funding from WPP, CBS, Interpublic and other major media groups.

The firm, whose site enables small companies to create and place ads on local TV stations, said it had received $40m to expand into new forms of media, including online video, video-on-demand and IPTV.

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The 100th birthday of the press release

Guest blog by Greg Jarboe

October 28th was the 100th birthday of the press release.  Internet marketing executives who are interested in the future of the online press release can learn some important lessons from the early history of public relations.

Ivy Lee, who some consider to be the father of modern PR, invented the press release on October 28, 1906. One of his first clients was the Pennsylvania Railroad in the US.  Following a major accident in Atlantic City, NJ, Lee not only convinced the railroad to distribute the first press release, he also invited reporters to the scene of the accident and provided a special train to get them there.

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36 greatest Bill Gates quotes, just for Apple fanboys

Digg.com is having one of its Apple fanboy days, where every other story on the Digg homepage could have been submitted by the Apple PR department.

A story published by Wired on Steve Jobs' best quotes illustrates this, making it onto the Digg homepage and racking up hundreds of diggs in next to no time. As I write, there are no less than four pro-Apple stories in the top ten of Digg's technology homepage. Wisdom of crowds, huh?

We wondered what would happen if we balanced this view with a similar piece on Macboy nemesis Bill Gates. After the jump we've culled a bunch of Bill's quotes, 36 in total, including a gem about spider monkeys.

Bill Gates, dude...

Let the flaming begin...

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Report shows influence of internet on offline sales

New research once again proves the influence of the internet on both online and offline sales. A study has shown that 77% of electronics purchases are researched online before customers head to a store.

The results of the US-focused study indicates that online research time increases in line with product prices.

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Email marketing worst practice list - exhibit A

At our recent Email Marketing Roundtable one of the attendees said: "I hear the phrase 'best practice' email marketing bandied about, and everyone nods sagely. I'm sure some people could give a definitive list, but where is that list? And is there a list of 'worst practice'?"

I had a little dose of worst practice this morning, something worth adding to any email marketer's Things Not To Do Under Any Circumstances Because You Will Have Angry, Disbelieving Customers list.

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