Google loses clicks, Microsoft adds engagement

The week is already off to an interesting start for the online advertising industry.

According to a report issued Monday by the Interactive Advertising Bureau and PricewaterhouseCoopers, internet advertising revenues hit an estimated $21.1bn in the United States last year.

And according to a study published by research firm The Kelsey Group, global internet advertising revenues in 2007 were $45bn. Both represent notable increases from 2006 figures.


Common but pointless SEO tactics

While sorting through some comment spam today I found that one UK printing company had been dropping spam comments on my blog.

This sort of behaviour always strikes me as strange because surely any SEO company knows that links from blog comments are worthless?


How to plug leaks in your shopping basket

Stats suggest that the average abandonment rate for shopping carts is around 60% and that 12% of these customers bail out before reaching the checkout stage.

Many customers may have simply added items to their shopping basket for comparison purposes, which is something etailers cannot control, but others may well be abandoning them due to problems which can easily be fixed.

Here are ten tips on how make the process as easy as possible for customers:


UGC may be hard work, but it's worth it

A recent study has shown that a lot of traditional publishing companies have struggled to implement and make the most of user-generated content (UGC), with costs and efficiency listed as the main reasons.

But those that worry that enough people aren't submitting UGC may be missing out on the much larger numbers who interact with it.

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Second-tier social networks feel the pain too

When the mainstream media and bloggers start to question if Facebook, Silicon Valley’s most loved social network, is on the decline, it shouldn’t come as a surprise that second-tier social networks are visibly hurting too.


“Don’t pollute the river”, affiliates told

Jason Calacanis delivered a typically candid keynote address at the Affiliate Summit in Las Vegas today, during which he urged affiliates to “stop polluting the river”.


Do you make Google look good?

Trying to improve the rankings of a site that offers very little value to its visitors is a short term strategy that is likely to come unstuck the first time Google carries out a manual review of the site.


Click fraud on the rise?

It's the problem that Google insists isn't a problem and a topic that many online advertisers would prefer to ignore, but click fraud is potentially the biggest threat to the cost-per-click (CPC) advertising market.


The end of the line

Back in the day we used to talk about 'above-the-line' and 'below-the-line' as a proxy for advertising versus direct marketing (and never the twain shall meet).

Digital has changed all that - we need to redraw the line.

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The issues facing big brand SEO

Affiliates and small companies are ideally placed to react quickly to algorithm changes but how can big brands do the same?

Search engine optimisation isn't a subject that sits well within the marketing departments of most large brands.


The Web Week in Review

From examples of the evolution of traditional media and less-than-positive news from Facebook, to new Google initiatives and the end of the DVD wars, it was another busy news week.


10 DIY social networks to check out

A number of companies now provide white label social networking platforms that enable other websites to build out their own communities.

These services can be either hosted or based on your own server and can be used by blogs and other websites to create a community around the content and brand.

We take a look at ten of these services: