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Blog

Five things to know about the possible Twitter subscription service

It only took eight some-odd years, but faced with stiff competition that has dented user growth and monetization, Twitter is finally considering a paid subscription offering.

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How smartphone apps & personal data might reduce the cost of healthcare products

In 2016 Statista reported that in the US alone 54m users interact with the top 10 healthcare apps each month

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neil yager

A day in the life of... a data scientist in an AI company

This week's Day in the Life comes from the burgeoning world of AI-powered marketing.

Neil Yager is Chief Scientist at Phrasee, a company that uses artificial intelligence and natural language processing to generate and optimise marketing copy.

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How we built our Facebook chatbot: What does it do, and what's the point?

Later this year – July 4 to be exact – Econsultancy is hosting a new event that will investigate how AI is impacting marketing.

As well as looking at how AI will change the way marketers implement CRM and content personalisation, the agenda at Supercharged also includes a few talks on chatbots.

This inspired us to launch our own Facebook Messenger chatbot to offer people information about the event. The bot is already live – you can speak to it via our Facebook page or by searching ‘Econsultancy’ in Messenger.

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Brand Commerce: Pushing the value of your brand through trial

Everything from music streaming services to healthy sweets are being marketed through free trials and there’s a reason why it's such an effective marketing tactic.

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digitaslbi

10 of the best digital agency websites

Agencies – too busy working on other people's digital products to actually sort out their own websites.

However, there are plenty of good agency sites out there. And I've selected 10 of them.

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Why so many website relaunches fail (but shouldn’t have)

Website relaunches fail.

Sometimes they are big, public ‘blow up in your face’ failures like M&S a couple of years ago. Often they are just a bit of a disappointment – waves of optimism petering out when they hit the shores of reality.

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starbucks cup

How visual social listening is helping FMCG and beyond

Computers are increasingly able to recognise constituent parts of images and videos, and this may signal a change in the way we find and organise media online.

One area set to change is social listening, helping brands, particularly in FMCG, to recognise the context in which their products and logos are seen in shared photos.

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Stories from SXSW 2017: ad blocking, content distribution, and Joe Biden

Although there will be plenty of summaries coming out of SxSW Interactive 2017, many of these will address broad trends and themes, without digging into the detail of specific sessions. 

Because of this, I thought it would be interesting to provide a summary of some of the interesting debates I attended last week.

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airbnb

All the digital news stories you missed this week

Lots of exciting glimpses into the future in this week's tech roundup.

New tools for marketers, new user experiences in banking, hope for augmented reality, and even a special smartphone pocket in your jeans (whoever could've imagined it?).

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Top tips to drive more engagement with data-driven native ads

It wasn’t long ago that most advertising pundits were ridiculing and criticizing the native ad format.

Jump forward to 2017 and current forecasts estimate that native ads will capture 30% of the global ad spend by 2020.

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10 amazing digital marketing stats from this week

Ready for the mother of all stats roundups?

You better be, because this week it includes news about online retail sales, video views, Instagram advertisers and robots running the high street. That's right, robots.

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