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What are minimum advertised price policies?

Price fixing has a deservedly negative connotation, and often the term is misused in the context of minimum advertised price (MAP), and other manufacturer price policies.

Here’s the lowdown on how they differ, and why MAP is actually beneficial to all parties involved, not just brands.

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personalisation

The seven principles of intelligent personalisation

Marketing commentators often attribute the success of Amazon to its advanced personalisation strategy. And with good reason.  

The ecommerce giant’s approach goes way beyond the basics. Machine learning helps the brand predict and shape consumer behaviour in real time. Each customer experiences contextually relevant messages that maximise conversions at every stage of their journey.

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Why apathy towards apps is rising (and how to combat it)

People just aren’t that bothered about apps any more.

Or at least, that’s what recent research suggests. 

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translation

Why is it so difficult to generate natural, native-sounding language?

AI has been receiving a lot of attention in the media lately as it finds increasingly more application in a number of industries.

This is especially exciting since improvements in neural machine translation (‘NMT’) now mean that it’s possible for numerous language combinations to often get translations that are not only intelligible, but actually quite good.

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Join our Asia-Pacific webinar: The State of Ecommerce Marketplaces in Southeast Asia and Taiwan

Southeast Asia remains an underrated market for global brands.

Dwarfed by rivals India and China, the 6 large economies which make up Southeast Asia are easily overlooked by brands trying to get a foothold in Asia-Pacific. 

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nathan levi

A day in the life of... CMO at TotallyMoney

Our latest 'day in the life' takes us clientside, into the diurnal rhythyms of Nathan Levi, CMO at TotallyMoney.

What does fintech demand of a CMO? Let's find out....

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Influencer marketing & measurement: Three things to consider

The cost of influencer or talent-led marketing has increased in the past few years.

Research suggests influencers with three to seven million followers on Instagram can easily charge $75,000 for a single post.

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gdpr stats

The best GDPR stats & surveys we've seen

Unless you’ve been hiding under a rock, you’ll know that GDPR comes into force this Friday 25th May.

You might have also noticed that we’ve been heavily covering it here on the blog, with articles ranging from the role of copywriters to brands displaying UX best practice. 

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mobiles with hearts

Why data will win the dating game, now Facebook is in the market

"Rivals should be utterly terrified," The Motley Fool's Senior Technology Specialist said of Facebook's entry into the dating industry.

Such rivals seem to be masking that terror by expressing enthusiasm for the move or raising concerns about whether Facebook can be trusted with such personal data following the Cambridge Analytica revelations.

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laura robinson - trueup

A day in the life of... a conversion optimisation lead

Conversion optimisation is perhaps the domain of the renaissance marketer, the person who needs a wide range of skills (and both art and science).

Laura Robinson is conversion optimisation lead at growth hacking agency TrueUp. Let's spend a day in her life.

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How to deal with bad reviews (and why it pays to do so)

No-one likes getting bad reviews. Just ask those companies reportedly paying for customers to leave five-star feedback.

Could this kind of behaviour be due to the fact reviews are the power behind digital retail success? 

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m3 model

Why modern marketing is as much about mindset as technical skills

A lot of attention is given to the need for marketers to become more technical.

You've seen all the stats about CMOs outspending CIOs, the importance of analytics in every job description, and the predictions from no less revered a source as Econsultancy's founder on how important AI and machine learning are to the future of business.

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