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Posts in Strategy & Operations

illegal drugs

Is ad fraud the 21st century drug trade?

Ad fraud is not a new topic, but as some U.S. Senators who are members of the powerful Senate Banking Committee see it, action is needed to prevent ad fraud from ballooning into one of organized crime's most lucrative businesses.

In a letter to the Federal Trade Commission (FTC) urging the agency to look into ad fraud, the Senators suggested "It remains to be seen whether voluntary, market-based oversight is sufficient to protect consumers and advertisers from digital advertising fraud."

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Who will win the live-streaming battle: Facebook Live or Periscope?

In the age of ephemeral content and channel proliferation, it’s no wonder some marketers feel like they are forever playing a game of catch-up.

Shiny new technologies regularly appear, hit critical mass, and inevitably get surpassed by better tools.

Take the recent rise of live-streaming for example – it is a popular medium transformed into an entirely new format.

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Personal data and privacy in the digital healthcare age

For athletes, competitors and data geeks, the opportunities to improve our health through personal data collection have never been more prevalent and affordable.

I use Fitbit religiously to track my steps, heart rate and sleep patterns.

I combine Fitbit with data from MapMyRun and MapMyRide, apps that collect running and biking data from geo-location info in my smartphone.

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What brands can learn from Nintendo’s digital transformation and Pokemon GO

Did you know that the media franchise we all call Pokemon is 21-years-old?

Well the nineties favourite has just reinvigorated itself with the launch of Pokemon GO.

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How Dyson is bringing technology to life in its new London flagship store

The experience of shopping on Oxford Street can be frustrating at best - sweaty, rage-inducing and exhausting at worst.

So, stepping into Dyson’s new flagship store is a rather calming experience in comparison.

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What is B2B account-based marketing & why should you care?

For B2B organisations, account-based marketing (ABM) is becoming an increasingly important focus.

Instead of broader marketing techniques such as online and offline advertising, PR and SEO, companies are now realising the potential of a laser-focused approach.

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Will click & collect be killed off by same-day delivery?

There's a real debate to be had as to whether retailers' omni-channel hopes are realistic or delusional.

But for retailers clinging to the idea that there will always be a place for physical stores, click-and-collect capabilities are often touted as evidence that a brick and mortar presence still offers advantages.

New data, however, suggests that click and collect might not be as important as some retailers believe.

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funnel measurement

The Sales & Marketing departments: Why & how they should merge

Sales and marketing are converging in many businesses. But why and how?

Econsultancy's latest Digital Transformation Best Practice Guide answers exactly those questions.

Here are some of the key insights.

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agency

Eight lessons for new digital agency account execs & managers

Are you new into an account exec or account manager role?

Here are eight lessons to learn.

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Amazon might be ditching the discount, sort of

Historically, discounting has been a lifeblood for many retailers. And the bane of their existence at the same time.

Now, the 800-pound gorilla of online retail appears to be experimenting with ditching discounts. Sort of.

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Is the subscription commerce boom over?

One of the hottest trends in online retail in the past several years has been subscription commerce.

Much of the boom has been fueled by the rise of subscription box services that deliver products on a regular basis in a pretty little (or big) box.

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Winning the Zerom moment of truth for charities

How charities can win at the Zero Moment of Truth

With people aged 18-24 twice as likely as any other age group to research a charity online before making a donation, it's essential that non-profits pay close attention to their digital presence.

From your site itself through to email marketing, social media strategy and paid search it’s vital to seize every opportunity to make the case for your charity to an audience that's increasingly looking for reassurance before parting with their cash.

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