Posts in Strategy & Operations

budweiser

Brand as publisher: Is Anheuser-Busch InBev's investment in beer magazines savvy or risky?

Brands are increasingly getting into the storytelling business, and that means that content has arguably never been more important to them.

While this has fuelled the rise of spend in content marketing, some brands are taking their content investments a step further by investing in content-focused websites that serve their markets.

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ri logo

How apprenticeships are fuelling Rentokil's digital transformation

Over the past few years, there have been many reports of a digital skills shortage.

One way of addressing the volatile digital jobs market is to train up some apprentices who can bring the habits of a digital native and the hunger and loyalty of someone new to the world of work.

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In-house agency versus on-site agency: Weighing the pros and cons

In-house agency or external agency?

Increasingly, brands are finding that they have a third option as a growing number of firms are specializing in setting up on-site agencies staffed with outside agency talent but integrated into the culture and operations of the client brands.

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fsi report

Digital transformation in the FSI sector: A customer experience battleground

The financial services sector is one where established companies are most vulnerable to disruption from customer experience-focused competitors.

Customers are demanding the brilliant experiences they see with service providers in other industries and this is putting pressure on companies in the FSI sector to respond. New entrants are coming into the market with services built around a more mobile-friendly interface which focuses on delivering superior customer experiences.

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allbird

Six emerging retailers with effective strategies

I hate powerpoint presentations. But the exception to the rule is always Mary Meeker's annual trends slideshare.

This year, Meeker highlights six online retailers as emerging companies with effective strategies. I thought it worthwhile picking them out and adding some more detail.

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10 intriguing digital marketing stats from this week

This week's roundup is a corker, including news about voice technology, mobile ad blocking, and experiential marketing.

If that’s not enough, be sure to download the Internet Statistics Compendium for lots more juicy stats. 

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How Cancer Research is using smart technology to drive fundraising

Most London benches are a bit grim, usually marred by wet leaves and leftover kebabs. Naturally, a much shinier-looking bench caught my attention as I walked near Old Street the other day. 

Upon further inspection, I discovered it was a Cancer Research ‘smart bench’ – one of many installed around the city earlier this year. 

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waterfall

14 reasons businesses are failing at user-centred design

The importance of design is growing as we demand more digital services. 

Yet, despite all the rhetoric, organisations seem to be neutering their user experience (UX) and design teams through a lack of understanding and sponsorship.

What changes are needed?

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Three digital challenges facing technology organisations

Companies in the technology sector are more likely to be digital leaders, with 19% classifying themselves as digital-first. 

This is according to findings from our new Digital Trends in Technology report, published in association with Adobe.

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Why Visit Sweden and other tourism boards are teaming up with Airbnb

From cabins in Cornwall to treehouses in Hawaii – Airbnb offers unique and enticing accommodation around the world. Its latest listing is even more unusual, with the brand promoting the entire country of Sweden as the ultimate place to stay.

It is part of Airbnb’s new partnership with Visit Sweden, which aims to attract international travellers to the country.

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How to upgrade pharma brand planning for a multichannel world

It’s brand-planning season in the pharmaceutical industry and therefore a useful time to reflect on how this foundational process can be enhanced to better serve us to deliver on the promises of “customer-centric” and “multichannel” communications. 

Here's a look at the common problems that occur during brand planning, and also some helpful solutions.

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How Nestlé uses a start-up mentality to drive innovation

With over 2,000 brands under its umbrella, Nestlé is one of the world’s biggest companies. According to Pete Blackshaw, however - vice president of digital and social media – its success stems from thinking much smaller.

Speaking at Socialbakers's Engage Prague event last week, Pete suggested that a start-up mentality is the key to innovation with Nestlé. Here are a few key takeaways from his talk.

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