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Posts in Strategy & Operations

Ecommerce in the UK post-Brexit: Positives, negatives & opportunities

I am in a slightly odd position when it comes to Britain's exit from the European Union.

Among the various roles I currently hold, most will be strongly impacted by Brexit in one way or another:


How AmazonFresh is hoping to threaten the UK’s ‘big four’ supermarkets

Never one to shy away from a challenge, Amazon has recently launched an attempt to break into the UK grocery market.

AmazonFresh (separate to the company's bulk-buy Grocery section) is an online food delivery service that’s set to rival the UK supermarkets commonly known as the 'Big Four' - namely Sainsbury’s, Tesco, Morrisons and Asda.


This is how you explain to HR what 'digital' means

Words often take on more than their original meaning, and 'digital' in business now stands for something much more than technology.

Yes, that is a bit bizarre and it annoys many who already had beef with business-speak anyway.

Weixin on mobile

Marketing in China: Where mobile and content marketing are driving change

Marketing in China is still in its early stages.

Compared to countries like the US or those in Europe, marketing as a discipline still has to develop the strategic maturity that is necessary to be successful internationally.


The five steps to an effective and repeatable sales process

A repeatable and effective sales process is key to scalable business growth, and it's a much more straightforward endeavour than you might imagine. 

Growing a business is hard, but fortunately, designing a uniform sales process doesn’t have to be.


Start Me Up! GigRev, the social media platform for artists and bands

We all know the music industry is in turmoil, with the rich getting richer and small acts struggling.

GigRev is a social media platform attempting to connect fans and artists, aiming for genuine engagement over Likes and ad revenue.

We caught up with the team.


Ad blocking continues to grow, but many publishers & advertisers still don't get it

While there's debate around the impact of ad blocking, the statistics are clear: the extent to which consumers have embraced ad blocking is not in question.

And there's no sign that the consumer desire to keep ads at bay is waning.

1 comment

How should your digital marketing team be structured?

With digital being at the heart of most modern businesses, a dedicated digital marketing team is no longer a rarity.

However, that’s not to say that there is a blanket formula for how one should be set up.


How Wimbledon will use technology to enhance the fan experience in 2016

Yesterday morning I made the journey west to the All England Lawn Tennis and Croquet Club (aka. the home of Wimbledon).

Naturally, it bucketed it down with rain.


How long will the Head of Digital role exist?

Regardless of a company's shape or size, digital is no longer just an afterthought.

On the contrary - from customer care to advertising - it can often run through all aspects of an organisation.


How often your website needs a security audit & what you need to check

With the rapid evolution of online viruses and the growth of sites that have been broken into by hackers, dangers threatening your business are more common than ever.

This is especially relevant in the U.S., where hackers are targeting all kinds of organizations ranging from small businesses to hospitals.


Why are we still talking omni-bollocks?

Why are we still talking omni-bollocks, when we should be talking retail?

Why all the jargon?

Why all the omni-channel cliches and the multi-channel job titles? Why all the endless debates about whether digital is right for a brand or not, or digital versus in-store?