Posts in Strategy & Operations

12 do's and don'ts for attracting digital talent in job postings

From digital marketing to engineering, companies frequently face big challenges in attracting and recruiting talented professionals who have the skills they need to succeed.

While there are no silver bullets for finding and hiring great candidates for digital roles, there are numerous things companies can do to increase their odds of success when using job postings.

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A day in the life of… Digital Marketing Manager for Good Energy

Adam Johnstone is digital marketing manager at Good Energy, a UK-based renewable energy supplier. Here he explains what a typical working day looks like for him.

If you are looking for a role within the realm of digital marketing, or are looking for a new challenge in this area, be sure to check out our digital jobs board.

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Will bad PR lead Uber to destruction?

Could bad PR pose an existential threat to one of tech's highest-flying companies?

It's a question worth asking following a string of very bad headlines for Uber, which may be one of the fastest growing companies ever.

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10 juicy digital marketing stats from this week

Ready for your weekly roundup of stats? It's a good'un, I promise.

This week’s includes news about UK supermarket sales, 360-degree video and audience ID. Don’t forget to download the Internet Statistics Compendium for even more.

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Three ways the Internet of Things will improve business efficiency by harnessing big data

When we hear about the Internet of Things (IoT) we often think of consumer products like wireless thermostats and multiroom speakers, meaning business uses are often overlooked.

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Shea Moisture's customer backlash was caused by poor brand management, not bad advertising

Natural beauty brand Shea Moisture was forced to apologize after a new ad campaign sparked a social media backlash among some of the company's customers.

But this backlash wasn't really the result of a bad ad.

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10 tremendous digital marketing stats from this week

This week’s roundup of stats is the perfect way to finish off a four-day week. Go on, give it a read, we promise it won’t take long…

We’ve got news about delivery methods, chatbots, marketing budgets and lots more. If that’s not enough, be sure to check out the trusty Internet Statistics Compendium.

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Get a free copy of our report on how marketers learn by completing this short survey

Econsultancy would like to invite marketers working at all levels to participate in a short survey about how marketers learn.

The link to the survey is available here

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What publishers and advertisers need to know about Princeton and Stanford's new super ad blocker

Researchers at Princeton and Stanford University have created a super ad blocker that could deliver a devastating blow to the efforts of publishers and advertisers to block the now widely-used ad blockers.

Here's what publishers and advertisers need to know about it.

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Digital leadership: why change management is key to ecommerce success

When the then CEO of Marks & Spencer laid the blame for an 8.1% drop in sales and resulting fall in the share price on the launch of the company's £150m new website in 2013, Econsultancy asked the question, where did the Marks & Spencer website launch go wrong?

Our view in situations like these is that the answer lies in how the organisation works.

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Can Wells Fargo's new brand platform help it restore consumer trust?

Wells Fargo has paid a hefty price for its fake account scandal.

While the bank has fired more than 5,000 employees implicated in the scandal, clawed back $75m in compensation from executives it blamed for the fraud, and agreed to pay $110m to settle a class action lawsuit over its opening of more than a million unauthorized customer accounts, consumers apparently aren't willing to forgive the company, at least not yet.

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bureaucracy

Eight ways to kill email bureaucracy in your organisation

We've hated internal email for so long, but only a few businesses have got rid of it altogether.

Accepting it as a necessary evil, here are eight ways to reduce the bureaucracy of email, and make office life more bearable and your organisation more efficient.

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