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Posts in Strategy & Operations

Will the digital skills gap hold back young entrepreneurs?

Many people like to bake or take photographs in their spare time, but according to new research, a growing number are considering turning their hobby into a full-time business.

A recent study by Wix found that 50% of Brits aged between 25 to 35 are planning to launch an online company in 2017.

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A day in the life of... a location intelligence expert

This week our Day in the Life feature focuses on Ken Parnham, who is the General Manager at location intelligence platform, Near.

Let's find out what his role entails, as well as what it is like to work in such a nascent part of the industry.

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digital transformation

Seven ways marketers can jump-start digital transformation in 2017

Digital transformation is one of those programmes that doesn't, at first, sound like a marketing initiative.

In some ways, it seems like IT should own it - it is 'digital' after all.

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click here

Was 2016 the year companies finally moved beyond button testing in CRO?

Green for “go!” will convert better, surely?

I’m still shocked at the basic nature of A/B testing taking place across the digital industry.

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Why hackathons are valuable for marketers as well as techies

Hackathons aren’t a new concept, far from it. But I recently attended one that was aimed at marketers rather than coders, which to me was a new experience.

Traditionally hackathons are an event where people (usually techies) dedicate a day to building something. It might be an entirely new product, a solution to an existing customer problem, or just a new idea for using some software or an API.

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What can marketers learn from SaaS (software-as-a-service) businesses?

You may have noticed the rise in subscription services and business models – the likes of Spotify in music, Netflix in video and, of course, Dollar Shave Club in FMCG, which was recently bought by Unilever for $1bn.

On US-based My Subscription Addiction, a portal detailing available subscription services, there were 2,000 in operation as of March this year. And visits to subscription ecommerce sites have gone up 3,000% in the past three years. The average subscriber receives seven subscription packages and has at least 12 on their wish list.

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Christmas shoppers on smartphone

How Britain's favourite brands are attracting consumers this Christmas

Shoppers are interacting with more touchpoints across more marketing channels and devices than ever before.

But which of these is having the biggest impact on consumer choice, and how are Britain’s favourite brands making the most of it?

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Three key charts from our New Marketing Reality Report

With audiences becoming increasingly unpredictable, the path to purchase is no longer linear.

For marketers this poses a great challenge, as many find it difficult to break free of traditional methodologies in order to create a truly omnichannel customer experience.

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12 seminal reads on why digital *is* different

The great debate about ‘digital’ rumbles on.

On one side, we hear that digital is everything and everything is digital, so it is now a meaningless term, but this week I am coming out fighting for the other side because digital is a force that deserves distinction.

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How the Internet of Things will fundamentally change marketing

A few weeks ago I wrote a post that looked at why marketers need to pay attention to the Internet of Things (IoT).

An Econsultancy subscriber posed some interesting questions in the comments section of that post, so this article is an attempt to respond to his points.

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Four things to consider before marketing on a new digital channel

Marketers face the challenge of a constantly changing media landscape.

According to a recent study by McKinsey & Company the number of digital touchpoints is increasing by 20% annually and consumer activity is shifting rapidly to these new digital channels.

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Five ways subscription box services can increase customer retention

According to recent research, the average length of time a consumer keeps a subscription service is just 125 days.

With the majority focusing on acquisition instead of retention, this stat is hardly surprising.

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