{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts in Strategy & Operations

How can marketers increase their business impact and career success?

Earlier this week I had the pleasure of attending the IPA’s Effectiveness Week conference.

Among the speakers was Patrick Barwise, Emeritus Professor of Management and Marketing at the London Business School.

0 comments

Hiring digital talent: What skills & characteristics do startups value?

What does it take to build a successful startup?

Alongside a simple proposition and a strong vision, the people you employ are a crucial factor in driving success.

0 comments
types of innovation lab

What is an innovation lab and how do they work?

Innovation labs are springing up everywhere, with fintech a particular bright spot over the last year.

Looking at Google News results from September 2016 for fintech alone, I can see intiatives from Deutsche Bank, Royal Bank of Canada, Fidor, BMW, PayPal and many more.

Labs are now commonplace across industries from retail, to telecoms and travel.

1 comment

What marketers need to know about Facebook's ethnic affinity ad targeting

Last week, one of Facebook's ad targeting options became a topic of controversy.

It all started with an article bearing the headline, Facebook Lets Advertisers Exclude Users by Race.

2 comments

How Netflix became the most loved brand in the UK

A study on the most-loved brands in the UK has revealed that Netflix is the nation's number one.

Beating the likes of Google, Apple and Samsung, the entertainment streaming service came out on top in the Love Index – a scoring system based on five separate characteristics.

1 comment
Online shoppers using different devices

How to combine attribution and segmentation data to achieve marketing success

Using customer segmentation and attributed reporting together allows you to gain greater insight into what drives your customers to purchase.

This is crucial information in a world where paths to conversion are so complex.

5 comments
raise a cup - starbucks

Cause marketing: Examples from Uber, Starbucks & JetBlue

Cause marketing seems to be pretty noticeable at the moment.

Though cause marketing has been around for about 50 years, the internet has undoubtedly revolutionised charitable giving and brand involvement.

0 comments

A look at CVS Health’s purpose-driven approach to business transformation

The ANA’s Masters of Marketing conference draws more than 2,700 brand marketers.

It seems that every one of them is thinking about how to transform their companies to become more responsive, more flexible and more digital.  

Fortunately, there are inspiring stories from speakers like Norman de Greve, Senior VP and CMO of CVS Health, who described the journey to becoming a more purpose-driven company.

0 comments

Jaguar Land Rover launches digital store in London: Is it any good?

Jaguar Land Rover is the latest brand to open a showroom in London’s Westfield Stratford shopping mall.

Designed by digital retail experts Rockar, it aims to capture the changing needs of car consumers – those who prefer greater flexibility and less pressure to buy on-the-spot.

0 comments

Microsoft's Hololens: A review of the 'mixed reality' headset

Last week Microsoft kindly invited me along to their London offices to try out the snazzy new Hololens.

I’ve used several different virtual reality experiences in the past, and have always been blown away by them.

3 comments

How to make your mark as a disruptive startup

When it comes to finding long-term success, the first few months in a startup’s life are crucial.

From finding investment to talking to customers, there are many areas to focus on.

1 comment

How fashion and travel are leading the way in m-commerce

It seems that barely a week goes by without fresh evidence of the unstoppable rise of the smartphone.

Just last month, two new reports highlighted just how much of a focal point our phones have become in all our lives. 

0 comments