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Posts in Strategy & Operations

Banks are using data access to disrupt their disruptors

The future for big banks in a fintech world is the subject of debate, and there's reason to believe that big banks are more vulnerable to disruptive startups than some might assume.

But as they seek to maintain their position in the marketplace, banks are turning to what is perhaps their most valuable asset: data.

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How smartphone apps & personal data might reduce the cost of healthcare products

In 2016 Statista reported that in the US alone 54m users interact with the top 10 healthcare apps each month

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10 amazing digital marketing stats from this week

Ready for the mother of all stats roundups?

You better be, because this week it includes news about online retail sales, video views, Instagram advertisers and robots running the high street. That's right, robots.

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Childline launches app to offer counselling direct to mobiles

When Childline first launched, it largely relied on public telephone boxes to offer a safe and secure way for kids to get in contact. 

Thirty years later and the concept of a public telephone is probably alien to most children.

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50% of digital tech businesses in the UK say talent supply is biggest challenge

TechCity UK has released its third annual Tech Nation report, revealing that talent supply is the number one growth challenge for more than 50% of digital tech businesses in the UK.

The report includes a variety of data on the growth of the sector in the UK. Let's look at some of the most interesting findings.

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SEO ranking factors analysed: The importance of brand relevancy

There have been some great SEO ranking factor studies over the last year, but I thought it would be a good time to wade in with another opinion (that’s right, an opinion - not fact).

To keep this as succinct as possible, I am going to look at the following areas for five different business sectors.

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About.com rebrands with new standalone sites to target different interests

For the past year, About.com has been slowly rolling out new sites under the verticals of health, finance, technology and - with its latest title ‘The Spruce’ - home and décor.

It is evidence of About.com’s ongoing evolution from a home-interest website to a collection of premium brands, which will eventually see the brand ditch its name for something entirely new.

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Minding the digital skills gap: top tips for aspiring modern marketers

At Marketing Week Live last week I listened to panellists speak about the skills required for today’s modern marketer and their advice for career progression. 

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Digital in vietnam

Digital in Vietnam: Is politics hindering progress?

With internet usage increasing by an average of 10% a year over the last five years, Vietnam is one of the fastest growing digital economies in the world, creating an amazing opportunity for ecommerce.

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The new marketing landscape in Pharma

Now that ePharma's 2017 conference in New York has wrapped, organizations across the industry look to be facing some common problems.

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Agile scrum sprint board

Nine questions to ask your new ecommerce platform supplier when migrating

Changing ecommerce agencies is a big job, even if you’re sticking with the same platform and looking for a different agency to maintain and optimise your existing site.

Migration can be a cheaper alternative to a complete re-build, providing you choose the right agency by asking timely questions.

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Realising the potential of mobile analytics [infographic]

We know the path to purchase is becoming increasingly fractured, with consumers jumping from online to offline and across a multitude of devices.

However, in order to improve this increasingly complex customer journey, it’s vital for marketing measurement to also evolve.

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