Posts in Social

Second Life users pass million mark

Linden Lab’s web-based virtual world Second Life has signed up its millionth customer.

The game's homepage said it had just under 1.03m residents at the time of writing, having had 0.96m yesterday, according to CNET.


Top UK blogs, ranked by unique users and impressions

Last Friday I wrote a post called “Are inbound links the best way to measure a blog’s influence?”, where I challenged a study published by Edelman and Technorati.

That study ranked the top blogs in the UK by influence, but rankings were determined solely by links from other blogs. My big issue is that the quantity of links doesn’t tell you very much, not when many blogs listed in Technorati are spam blogs. 

In any case, I don’t believe that PR professionals or media planners would subscribe to this link-based methodology to measure influence (or very much else for that matter).

So I promised a closer look at the top blogs in the UK, ranked by a more suitable metrics: unique users and page impressions.

After the jump, the results...


Universal sues video sharing sites over copyright infringement

The predicted backlash against the infringement of copyright by video sharing sites has begun, with Universal Music launching legal action in the US against both and

Universal, whose artists include U2 and Mariah Carey, is seeking compensation of up to $150,000 for each incident of copyright infringement, as well as demanding that the sites cease using their content.


Bebo bags MSN's ad boss, embarks on major revenue push

Social networking outfit Bebo has recruited MSN’s regional sales boss Mark Charkin to help launch its much-awaited ad strategy.


The revenue model of user generated content?

Let’s face it shall we - no one creates something and then gives it away for free, expecting no return...

I mean, as much as we’d like to do stuff and give it away for free, in the interests of making the world a better place, the unfortunate reality is that we all have to earn our crust somehow, and if we throw our eggs into the user generated content basket, then you have to ask what the hell your revenue model is going to be?


Online charities and Web 2.0 - interview with Dean Russell

In summer 2006 E-consultancy published a report called Online Charity Benchmarks, which was compiled by iConcertina, a London-based new media agency with a focus on the charity sector.

We talked to iConcertina's Dean Russell to further investigate the study and the drivers behind it...

1 comment

Social networkers reject ads

Users of social networking sites are becoming impervious to traditional ads and turning instead to their friends and colleagues for information and product recommendations, according to a new study.


Blog round-up: The Venice Project, Friendster and Wal-Mart’s Web 2.0 woes

A summary of today's major stories doing the rounds throughout the blogosphere...


MySpace trumpets video in GooTube wake

MySpace has improved its low-key video sharing offering in what has been interpreted as a tactical response to Google $1.65bn purchase of YouTube last week.


LinkedIn adds new directory service

Online network LinkedIn is to offer a new directory search, giving its members a new method of choosing business service providers based on recommendations.

In the new directory, LinkedIn users will be able to search for service providers among those recommended by friends, or else broaden the search to include friends of friends.


Reuters sets up bureau in Second Life

Reuters has joined the rush by big companies into web-based virtual worlds, setting up a news bureau in Linden Lab's hugely popular Second Life.


Google may face YouTube copyright battle

After paying $1.6bn for the world's favourite video sharing site this week, Google could be facing copyright problems over some of the site's video content, as content owners take advantage of the search engine giant's deeper pockets.

Media group Time Warner has indicated that it will be pursuing its copyright claims against YouTube with its new owners, and other companies may well choose to follow suit.