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Posts in Social

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All the digital news stories you missed this week

This week's digital news sees plenty from the world of social media, alongside a dose of alt-right controversy and some smashing results from China.

Elsewhere, we've seen gender updates from Tinder and a lovely Rube Goldberg recruitment video from AT&T.

Dive in.


How fashion magazines are adapting to the influence of digital

Within the fast-paced world of fashion journalism, print and digital no longer exist in silos. 

For some publications, targeting the tech-savvy reader is becoming more of a priority than ever before.

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10 ways the Donald Trump presidency could affect tech and media

In January, Donald Trump will be sworn in as the 45th president of the United States.

His stunning upset victory as an outsider with no political experience shocked the world, and now everybody is trying to figure out what the Trump presidency will actually mean.


The impact of technology and social media on the music industry

The music industry is an unrecognisable place compared to just 10 years ago.

For an artist like Ne-Yo, who first tasted success in the early noughties, the transition has been hard to witness. 


Following Donald Trump's election, the war against algorithms has begun

Algorithms run the internet.

On Google, an algorithm determines which sites appear in search results, and where. On Facebook, an algorithm determines which content makes it into each user's News Feed.


10 dumbfounding digital marketing stats from this week

This week, I’ve had the pleasure of being in Lisbon for Web Summit 2016. 

Outside of my delicious, pastry-fuelled digital marketing bubble – things have been a little less fun. 


How Tinder is encouraging millennials to make more meaningful connections

The day after Donald Trump was voted the new American President, Sean Rad, the co-founder and CEO of Tinder, took to the main stage at Web Summit.

Now, what has politics got to do with Tinder's very modern quest for love, I hear you ask?

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A closer look at Booking.com's customer-focused strategy

The changing nature of the travel industry has been a hot topic at this year’s Web Summit. 

Gillian Tans, the CEO of Booking.com, particularly emphasised how increased mobile usage is driving this change.


Facebook's 10-year plan: Connectivity, artificial intelligence & VR

For most companies, forward planning might mean thinking about what is going to happen in the next 12 months.

For Facebook, it means the next 10 years.


Could Musical.ly be the next big social video platform?

Last week, Twitter announced the impending closure of Vine.

Despite being bad news for creators and fans alike, it doesn’t mean the demand for social video is dead.

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Seven guiding principles for implementing social customer service

One of the most important effects of our transition into the age of the customer has been the need for brands to differentiate beyond the price point. They have to have personality, be approachable and inspire loyalty.

Good customer service is the pinnacle of engagement, word of mouth and repeat purchase, and these interactions have been revolutionized by social media.


What marketers need to know about Instagram shopping

Instagram is no longer just a place for celebrity selfies and FOMO-inducing travel snaps, and even companies like The Financial Times are finding success on the platform, which now counts 500m monthly active users.

Now, the Facebook-owned service is looking to support brands that want to use Instagram to sell their wares.