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Posts in Social

10 juicy digital marketing stats from this week

After our Black Friday bonanza, it's business as normal this week.

We’ve got shed loads of good stats for you, including news about effective abandonment emails, smartphone use, retail strategy and more.

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Could L’Oréal’s ‘Beauty Squad’ mark a shift for influencer marketing?

Social media influencers have continued to be a hot commodity for brands in recent years, with interest in ‘influencer marketing’ majorly increasing since 2013.

However, according to L’Oréal Paris, many brands are getting it wrong by focusing on short-term exposure rather than long-term gain.

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The art of the emoji: How and when brands should use them

The emoji has had a super-charged journey into our digital lives. 

Despite being rooted in ancient Egyptian hieroglyphics, they’re said to have been first invented in 90s Japan.

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Five ways luxury brands attempt to increase conversions online

Luxury shopping tends to be more of an understated affair than on the high street.

Instead of persuading customers to buy, some high-end retailers even have a reputation for putting people off.

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Five ways subscription box services can increase customer retention

According to recent research, the average length of time a consumer keeps a subscription service is just 125 days.

With the majority focusing on acquisition instead of retention, this stat is hardly surprising.

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messenger games

All the digital news stories you missed this week

There's a rather childish feel to this week's digital news roundup, but it is nearly Christmas, after all.

Stories this week include games, toys and base humour. All of it, essential.

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Black Friday & Cyber Monday 2016 ecommerce stats bonanza

We’ve got an extra treat for you this week, in the form of a blockbuster Black Friday stats special.

Don’t worry, there is also the usual roundup to come, but in the mean time here’s some interesting findings from the biggest shopping event of the year.

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The 10 most shared video adverts of 2016

Video ad tech company Unruly has revealed the most shared ads of 2016.

Here are the top 10...

(Tip: a particular favourite of mine is the terrible Europop on the Cadbury advert.)

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10 of the best social media stories from November 2016

We haven’t done a social roundup for a while, so it’s high time we brought it back.

Don’t pretend like you haven’t missed it…

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We take a spin through Clarkson, May & Hammond's DriveTribe network

My father had a birthday last week and received an Amazon Fire Stick.

That means he is currently raving about The Grand Tour, like every other father, as detailed by a humorous article on The Daily Mash (Men stay up all night to watch twat drive car).

What you might not know is that Clarkson, Hammond and May recently set up their own online community called DriveTribe, receiving millions in funding from 21st Century Fox, private equity firms and investors.

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Content marketing in financial services: A look at Experian’s use of Facebook Video

Financial topics and Facebook are not natural bedfellows.

Generally, people are more inclined to spend their time on social media watching cat videos than they are tutorials about credit checks.

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Three reasons behind Dominos’ digital sales boost

Domino’s Pizza is planning to open 400 more stores in the UK following a strong year of digital sales.

With 81% of its deliveries so far this year being ordered online and 64% of these being placed through its app or mobile website, the company has seen an overall sales growth of 11.5%.

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