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Posts in Social

12 best branded Instagram videos from March 2016

If your brand is on Instagram and you’re still not posting videos, you’re not using the platform to its full potential. 

Hopefully some the following clips will inspire your own Instagram video efforts, although obviously launching a rocket into space is not going to be an option for every brand. 

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Does the rise of messaging apps mean brands need a ‘bot’ strategy?

Private messaging is social's next big ad frontierbut there’s huge potential for these apps to evolve beyond being just another ad platform.

In the East, platforms like WeChat show how messaging apps can be potent channels for commerce, and all indications are that the same could one day be true in the West.

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10+ of the best digital marketing stats we've seen this week

The chap who usually does the stats roundup is off today, so I’m back in the saddle for one week only.

So with my stack of press releases and my copy & paste keyboard shortcuts at the ready, I’ll do my best to maintain the high standards to which our readers are accustomed.

This week’s stats bonanza includes Q4 ecommerce data, social’s impact on shopping habits, and changes to Instagram’s video format.

And for more of the same, check out Econsultancy’s Internet Statistics Compendium.

Now, on with the show!

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digital pride logo

How the first Digital Pride aims to unite the LGBTI community

2016 is to see the first Digital Pride.

To find out more about the LGBTI community's journey online, we caught up with Tris Reid-Smith, editor-in-chief of Gay Star News, creators of the event.

We covered everything from same-sex emojis to Harvey Milk to the future of content.

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Do you need to be on that new social media platform?

Not too many years ago brands were deliberating on whether to embrace social media at all, and for those that did there were relatively few platforms to choose from. 

Now, however, it seems there’s a new social media platform to get excited about every month.

The landscape has completely changed, and it can be daunting for brands to take the plunge and plough resources into something that isn’t guaranteed to return any value. 

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instagram

Instagram's new 60-second video limit: Five things brands need to know

On Tuesday, Instagram announced it is increasing the maximum length of videos on its service to 60 seconds. Until now, videos have been capped at 15 seconds.

Here's what brands need to know about the change.

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A pun-free roundup of excellent Easter marketing campaigns

Retail spending was expected to hit £775m over the Easter weekend, and brands were working hard to get the biggest possible share of that cash. 

I thought I’d look at some of my favourite Easter campaigns from the past while also looking at some of the better ones from 2016 so far.

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Top 10 digital marketing stats of the week

Stats on a Thursday? Have you lost it, Simpson? Do you need a lie down and a hot Lemsip? Should we contact your next of kin and tell them to prepare for the worst?

No, you silly rabbits. It’s Easter weekend. Which means, in the words of the ever-culturally relevant Rebecca Black: 

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Eight intriguing US digital marketing stats from the past week

Welcome to another edition of our US digital marketing stats round-up – arguably the most hotly anticipated thing on the internet. 

This week we’re covering digital adspend, generation Z, jazz fans, and people using their phones on the toilet. Yes, you read that right.

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bart

Is raw candor a good or bad thing in social media?

It's social media best practice: be authentic and honest.

But when it comes to telling your followers what they probably don't want to hear, is there such a thing as too much candor?

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hashtag

11 of the most memorable 'brand' #hashtags of all time

Twitter celebrated its 10th birthday this week, and despite all its problems it has arguably become as important a technical feature of society as the TV or the telephone. 

Not a single campaign or significant event goes by without having a hashtag attached, and Twitter quite often becomes the primary source of news for individuals and high-profile publications alike.  

In light of all that, I thought I’d celebrate some of the very best uses of hashtags I’ve seen from brands over the years. 

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singapore

Digital marketing in Singapore: 101

As brands look to diversify, South-East Asia offers compelling markets for companies to build demand and increase sales.

But as the markets in the region are relatively small and quite diverse, it can be hard for marketers to know where they should put their efforts. Search engines, social networks, and ecommerce players are all different in each country.

To help you get started, we have put together a short guide for the countries in the region, starting this week with Singapore.

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