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Posts in Social

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How visual social listening is helping FMCG and beyond

Computers are increasingly able to recognise constituent parts of images and videos, and this may signal a change in the way we find and organise media online.

One area set to change is social listening, helping brands, particularly in FMCG, to recognise the context in which their products and logos are seen in shared photos.

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Stories from SXSW 2017: ad blocking, content distribution, and Joe Biden

Although there will be plenty of summaries coming out of SxSW Interactive 2017, many of these will address broad trends and themes, without digging into the detail of specific sessions. 

Because of this, I thought it would be interesting to provide a summary of some of the interesting debates I attended last week.

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Sentiment analysis: How consumers feel depends on who you ask

Starbucks is one of the brands that isn't afraid to get political in an increasingly polarized world.

Its most recent political statement: it announced plans to hire 10,000 refugees following US President Donald Trump's enactment of a temporary travel ban targeting individuals from a number of predominantly Muslim countries.

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How ethical fashion brands are marketing to conscious consumers

Eco-friendly fashion often comes with bit of a stigma. But while it was once thought of as uncool or only a concern for hippies, the tables appear to be turning.

According to a recent Unilever study, sustainability issues are increasingly affecting shopping decisions, with 21% of people saying they would support brands that clearly convey sustainability aspects through their marketing and packaging. 

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CAP issues fresh guidelines for influencer marketing: Will it make a difference?

Do you know a sponsored Instagram post when you see one?

According to a recent survey, a surprising proportion of consumers remain in the dark, with 77% unaware what the #sp hashtag stands for (‘sponsored’) and 48% even unsure what the #ad hashtag means.

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How travel brands are capitalising on YouTube adventure search trend

A new report by Hitwise has highlighted how travellers are increasingly searching for videos related to adventure destinations on social media.

For travel brands, this means greater opportunity to engage and capture consumer interest.

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How TfL’s community managers engage with London’s cyclists

Community Management is an increasingly important role for many big brands. For Transport for London Cycling – where social media is at the forefront of a user-facing strategy – this has never been more pertinent. 

I recently spoke with Matt Moran, TfL's Online Community Manager for Cycling, to find out more about his role and how TfL is using social to engage with London's cyclists.

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Facebook scales back on chatbots: What does it mean for brands?

According to recent reports, 70% of Facebook Messenger chatbots are failing to fulfil user requests. Consequently, the social network is set to scale back its AI efforts, instead focusing on a more simplistic system to ensure success.

But will this spell the end of the current chatbot trend? And what does it mean for brands that have already invested? 

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MyVoucherCodes experiments with six-hour Facebook Live event: Did it work?

Discount code website, MyVoucherCodes, recently held a six-hour Facebook Live show.

Touted as an industry-first (as always), the ‘marketplace’ event was created to showcase the site’s biggest brands and give customers direct access to deals via its most popular social channel.

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Four ways nostalgia can help to boost your marketing efforts

Whether it’s an old song or a retro fashion trend - everyone loves to experience a blast from the past. 

When it comes to marketing, nostalgia can do more than just raise a smile. A study by the Journal of Consumer Research found that nostalgic sentiment can lead to an increased willingness to pay for desired objects.

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10 monumental digital marketing stats from this week

This week we’re welcoming in March with a monumental roundup of stats.

We’ve got news about cyber security, smartphone sales, sponsored content and lots more.

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How influencers can impact SEO: Q&A with Thomas Cook Airlines

In the past few years, working with social media influencers has become common practice for many travel brands. 

The benefits of this naturally include greater brand awareness and an increase in consumer trust – but it can also have a positive effect on SEO.

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