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Posts in Social

What marketers need to know about Facebook's latest News Feed update

Recently, Facebook came under fire after former workers claimed that they routinely suppressed conservative news stories from the company's "trending" section.

While the company disputed the claims, the implications were so serious that Facebook CEO Mark Zuckerberg met with conservative leaders.

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Chipotle launches a loyalty scheme to win customers back

The past year has been tough for Chipotle Mexican Grill.

After multi-state E. coli outbreaks infected dozens of customers, the high-flying American fast food chain fell back to earth and has been struggling to heal its brand and encourage consumers to stay loyal.

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How brands tried to get involved in the Brexit debate

The EU referendum result has been all over the headlines recently, and it has been a delicate issue for brands to engage with.

Obviously that hasn't stopped them from trying.

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Three social media lessons from Asia-Pacific travel sites

Most brands struggle with social media. Coming up with eye-catching content day after day is quite difficult.

Many marketers, however, are tasked with doing just that and need a constant flow of new ideas about 'what works now'.

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10 mind-boggling digital marketing stats from this week

This week’s digital marketing stats include Brexit-related tweets, Instagram success, investment in video and much much more.

Make yourself a cup of tea (we’ve no doubt you need it...) and settle down for the roundup.

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newsreader

The week in digital (in five minutes)

This week's digital news has veered from the salacious to the mundane.

But you must know all of it, lest you become suddenly irrelevant.

Here you go...

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The five steps to an effective and repeatable sales process

A repeatable and effective sales process is key to scalable business growth, and it's a much more straightforward endeavour than you might imagine. 

Growing a business is hard, but fortunately, designing a uniform sales process doesn’t have to be.

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newspaper

Despite all the challenges of 'distributed news', traditional brands are vital for social

The Reuters Digital News Report was released last week, it's the usual collection of insightful research and sage analysis.

Despite Mark Thompson's warning that 'winter is coming' for the world's news publishers as they seek to ensure profitability, there are some positive findings in the report.

Notable is the ability for traditional news brands to cut through the noise of social media, despite the inherent challenges of distributed news.

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Social media image guide for brands: June 2016

We've just published our new Social Media Best Practice Guide, so I thought I’d give another helping hand by putting together an updated social media image size guide.

The overlords who run the social media channels we all use on a daily basis are constantly moving the goalposts. 

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If video is the future of the internet, here's what brands need to know

Few underestimate the power of online video. Its importance has been apparent since at least 2006, when Google acquired YouTube in a deal worth north of $1.5bn. 

But a lot has changed since then. So much, in fact, that it's worth asking if video is effectively the future of the internet. The answer: perhaps.

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How Grazia used Facebook Live to create its new community issue

This morning, I bought a copy of Grazia’s first ever community issue - created in collaboration with its readers. 

Despite being more of a Glamour fan than a Grazia girl, I was naturally intrigued to see how this particular edition turned out.

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Facebook's Offline Conversions API is a big deal for merchants

For merchants that sell to their customers offline, assessing the efficacy of Facebook ad campaigns can be challenging.

This is because establishing a direct link between those campaigns and offline sales is often a guessing game, particularly for small, local businesses.

But savvy merchants will soon be able to change that thanks to Facebook's Offline Conversions API.

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