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Posts in Social

10 superb digital marketing stats from this week

It’s high time we got stuck into some stats, don’t you think?

This week’s roundup includes news about organic search, consumer payment preferences and email marketing.


What would a Twitter acquisition mean for marketers?

For weeks, rumors have been swirling that Twitter is a buy-out target.

The likelihood of a bidding war fizzled out yesterday after Disney and Google were ruled out as potential buyers, causing Twitter's share price to drop by 20%.

It leaves Salesforce as the most likely buyer, though it could mean that Twitter remains unsold.

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All the digital news stories you missed this week

If, like me, you were lucky enough to be at the best event in the marketing and advertising industry this week, you may have hazy memories of the week's news.

Well, here, you can metaphorically gaze in the mirror and attempt to focus on the tattoos of tech news you have had inked all over your body in an attempt to remember who owns what and whether cars can drive themselves yet.


How Missguided uses personalisation to create an addictive shopping experience

Missguided might be a relatively young brand, but over the past few years it has garnered a reputation as one of the most impressive and innovative ecommerce companies out there.

Mark Leach, Head of Ecommerce at Missguided, spoke at the Festival of Marketing this week on the subject of personalisation.


How Cosmopolitan reinvented itself & became the number one women's magazine in the UK

Cosmopolitan is undoubtedly one of the most iconic women’s magazines of all time.

At the beginning of 2015, however, it found itself suffering from a tired reputation and an increasingly competitive market.


Danone: Why social media should drive digital transformation

With 900m customers and a yearly turnover of 21bn euros, it’s easy to think of Danone as just another giant corporation.

However, with its core values dedicated to helping mums and children during the most vital time in their lives, it has a resolutely customer-centric approach.


YouTuber Fleur De Force on brand partnerships, ROI & disclosure

Influencer marketing is a fast growing and evolving area of digital. 

Our recent Rise of the Influencer research found that 60% of fashion and beauty brands have an influencer marketing strategy in place, while a further 21% plan to invest in it over the next 12 months. 

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The best APAC digital marketing stats from September 2016

WhatsApp and chicken nuggets are just two reasons why you should enjoy September's selection of APAC digital marketing stats.

And don't forget, Econsultancy subscribers can peruse the Econsultancy Internet Statistics Compendium, for more stats.


Seven kids & baby ecommerce brands using YouTube to reach parents

According to new data from Google, 84% of mums in the UK use YouTube, with 70% turning to it on a weekly basis for tips and advice on parenting.

From help on getting babies to sleep to reviews on the best pushchairs – there is a wealth of online video content out there.


Will marketers be automated out of a job?

The robots are coming for jobs, and many who believe that they're exempt from the much ballyhooed robot job apocalypse might have reason to be far more worried.

That includes marketers.

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How Cadbury is using experiential marketing to delight consumers

Cadbury is well known for its imaginative video ads, but lately it has been stepping up its marketing efforts with a series of experiential events.

From students to mums, here’s a look at how the chocolate brand is using this method to engage consumers of all ages.


How brands are using digital marketing to reach the older generations

New research has revealed that 27% of consumers over the age of 55 feel brands are too focused on targeting younger people.

With ‘millennial’ being the buzzword on every brand’s lips at the moment, it appears they’ve got a point.