Posts in Social

10 important digital marketing stats we’ve seen this week

We’ve got a treasure trove of stats for you to dive into this week.

The roundup includes news about consumer trust, click and collect, GDPR, and ad spend. Oh and don’t forget, the Internet Statistics Compendium is ready and waiting should you be left wanting more.

0 comments

Why Jack Wills and other fashion brands are prioritising influencer content

When it comes to promoting new season collections, many fashion brands use influencer content to complement as well as boost awareness of their main marketing campaigns. 

For British retailer Jack Wills, this content is now taking centre stage. Instead of dedicating a large budget to professional photo shoots, Jack Wills has been working in conjunction with social media influencers to create content to promote its new collections.

1 comment

The changing face of consumer trust and the implications for marketers

I had the pleasure of hearing author Rachel Botsman speak at two events recently – NESTA and the Royal Society of Arts alongside Andy Haldane of the Bank of England.  

0 comments
snapchat lens

Ask the experts: Paid social media trends, challenges & strategy

Next up for our 'ask the experts' series is paid social media.

We've got some consultants and agency bods to give us their opinions on everything from Snapchat to strategy, video to influencers. There's quite a lot to digest so you can use the hyperlinks below to jump between questions.

0 comments

Four reasons fashion brands are launching their own beauty ranges

Last month, fast-fashion retailer Boohoo announced that it would be launching a new beauty range. 

With products starting from as little as £4, Boohoo Cosmetics is designed to offer consumers an alternative to high-end beauty.

0 comments

Eight effective examples of quizzes in content marketing

From your ‘spirit animal’ to what you spread on your toast in the morning – some brands probably know more about you than your closest mates.  

How, exactly?

2 comments

10 thrilling digital marketing stats we’ve seen this week

It’s that time of the week when we regale you with some glorious digital marketing stats.

This week’s roundup includes news about ecommerce reviews, CRO, AI, and digital payments. Be sure to head on over to the Internet Statistics Compendium for lots more.

0 comments

How to engineer your definitive digital PR campaign

Digital PR is currently experiencing a boom.

With Google increasing its scrutiny on what it believes to be unnatural or spam links, and old school black-hat link-building techniques being rendered useless thanks to this year's Penguin update, marketing managers are realising that mentions and links from the press are becoming vitally important for their marketing strategy.

1 comment
facebook logo

A beginner's guide to Facebook Custom Audiences

Thanks to its treasure trove of data, in little more than a decade, Facebook has fast become one of the most important marketing channels for many businesses.

But for many marketers, Facebook's most productive targeting functionality is Custom Audiences, which allows marketers to deliver Facebook ads to users they're already interacting with.

1 comment

How Nissan works with influencers at each stage of its marketing funnel

Influencer marketing is a hot topic at the moment, yet it’s still rare to find case studies from brands who are working with influencers beyond one-off campaigns.

At the Festival of Marketing today Nicolas Chabot and Gemma Dodd from Traackr gave an overview of how the automotive brand uses influencers at each stage of its marketing strategy.

2 comments
steve bartlett

An interview with Social Chain's Steve Bartlett, agency land's most influential person in 2017

In Econsultancy's newly released Top 100 Digital Agencies report, Social Chain CEO Steve Bartlett has been voted by his peers as the most influential agency figure in 2017.

I caught up with Steve to find out what makes him and his agency tick.

0 comments

10 delightful digital marketing stats we’ve seen this week

Our headlines never lie. We’ve got some delightful digital marketing stats for you this week, including news on ad fraud, retail returns, and AR apps. 

There’s lots more in the trusty Internet Statistics Compendium of course. Check it out for further facts and figures. 

1 comment