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Posts in Social

Pizza Express launches booking chatbot: Is it any good?

Last year, Pizza Express launched a chatbot as part of its Christmas marketing campaign.

Moving on from this fun and frivolous approach, it has now followed it up with a more customer service-focused chatbot - one that allows Facebook Messenger users to reserve a table in any of its 400+ restaurants.

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10 epic digital marketing stats from this week

We’ve got a myriad of digital marketing stats for you this week.

Settle in for news about Super Bowl ads, Valentine’s Day searches, grocery retailers and lots more. Meanwhile, don’t forget to give the Internet Statistics Compendium a look-see too.

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How Adidas Originals uses social media to drive sales

You might have seen a recent viral photo of a group of girls wearing the same trainers. The pair in question were the Adidas Superstar – clearly the must-have brand for young women everywhere.

But it’s not just girls of a certain age, is it? It seems everywhere you look these days, you’ll see Adidas trainers, hoodies and general apparel being worn in the name of high fashion – not just sport.

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Four ways travel & hospitality brands are targeting younger consumers

Travel brands often target potential customers via social media advertising.

On the other hand, with 97% of millennials reportedly posting their travel photos on social, an increasing number are banking on customers doing the advertising on their behalf.

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Q&A with Nescafé's Community Manager: Melody Meacher-Jones

I’ve recently been exploring the topic of Community Management, delving into what skills are required for the role, as well as a few examples of successful online brand communities.

But what better way to gain insight than speaking to someone with first-hand experience?

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10 interesting things from Snapchat's IPO filing

On Thursday, Snapchat filed with the US Securities and Exchange Commission (SEC) to go public.

The move, which has been anticipated for some time, paves the way for the biggest initial public offering (IPO) since Facebook made its debut on the NASDAQ exchange in May 2012.

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Why brands should be making more use of Pinterest

When it comes to social media marketing, many brands stick to the major players. With unrivalled reach and advertising revenue, Facebook and Instagram reign supreme.

Recently, however, with the news that it has added search advertising, Pinterest could be one to watch in 2017.

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resident evil chatbot

I tried out the new Resident Evil AI chatbot. It was far from intelligent.

A colleague passed on a press release announcing that "the world's first movie character powered by true AI" has arrived on social media platforms.

Naturally, my internal 'potential blog post' siren began to wail. And I also thought, 'that's quite a cool idea'.

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Can Snapchat survive Instagram’s aggressive copycat tactics?

Since Instagram Stories launched in August 2016, the feature has garnered 150m daily users – the same number Snapchat reported for the entirety of its app in June.

Ahead of Snapchat’s highly anticipated IPO, there have been suggestions that the platform’s popularity is dwindling in light of Instagram’s success.

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The best social media campaigns and stories from January 2017

It was a rather surreal month all round, wasn’t it?

Here’s a little look back at some of the shenanigans that occurred on social media during January, from the sublime to the downright ridiculous.

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Five examples of brands using emojis in marketing campaigns

Emojis seem to be part and parcel of social media marketing these days.

Whether it’s a customer service reply or big announcement, brands often feel that a tweet is incomplete without an emoji to punctuate it.

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What brands need to know about Facebook's long-form video push

What Facebook wants, it usually gets, and despite the general belief that attention spans are increasingly limited, the world's largest social network is apparently intent on encouraging long-form video.

Here's what brands creating video content for Facebook need to know about the changes Facebook is making to accomplish that.

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