Posts in Social

Measuring social media ROI: Case studies & stats that prove it’s possible

This article was inspired by two events that happened recently.

Firstly, I was involved in a panel session looking at how marketers can better tie their social media activity back to business goals and prove commercial value. Reading around the topic confirmed to me that social attribution remains a huge problem for a lot of marketers.

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10 intriguing digital marketing stats from this week

This week's roundup is a corker, including news about voice technology, mobile ad blocking, and experiential marketing.

If that’s not enough, be sure to download the Internet Statistics Compendium for lots more juicy stats. 

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Seven steps for managing social media for live events

Social media has become the main place for people to share their experience of events as they happen. 

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The best social stories and campaigns from May 2017

Is it me, or did May disappear faster than a box of Magnums on a hot bank holiday? 

It was a hectic one in the world of social media too. Let’s take a look back at some of the highlights, including Twitter fails, records, travel campaigns, and more.

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How brands can navigate today's super-political environment

Following Brexit and the US presidential election, many brands have responded to the polarized times by choosing to weigh in on political and social issues.

But brands face numerous challenges in trying to do this successfully. Chief among them: how do brands connect with consumers at a time when so many of them don't see eye-to-eye on some of the most important issues of our time? 

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If you want to improve your marketing ROI, stop spending on social media

Our research team at Good Growth Ltd has spent the last 18 months reviewing all the evidence on the commercial effectiveness of investing in social media marketing.  

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Three social media lessons from WWF’s Earth Hour

On March 31st this year, 2.4m people across the globe took action against climate change. 

Some turned off their mobile phones, while others organised community events. But whether large or small, each action was in support of Earth Hour – WWF’s annual event to raise awareness of environmental issues.

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Four reasons luxury brands are embracing influencers

While the mass market appeal of social media might seem at odds with the exclusive nature of high-end fashion, many luxury brands are starting to embrace influencer marketing. 

In fact, it has become a core strategy for some of the world's biggest luxury brands.

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Digital crisis comms: How TfL's social media team copes with Tube strikes

If you’ve ever experienced London in the midst of a Tube strike, you’ll know that it can be a lot trickier to get around the city

London Underground handles almost 5m passenger journeys per day and when there’s a strike all those people have to find alternative means of transport. Inevitably commuters become frustrated and turn to social media for information or to vent their anger.

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juliane

A day in the life of… Assistant PR Manager for VisitScotland

It’s time for a new Day in the Life, which this week comes from Assistant PR Manager for VisitScotland, Juliane Frank. Here’s a run-down of her typical working day.

If you are looking for new opportunities yourself, you can also check out the Econsultancy jobs board

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Will Instagram pods impact influencer marketing?

In 2016, Instagram scrapped its chronological news feed for an algorithmic timeline. Naturally, many users bemoaned the change, complaining that it’d make it even harder for posts to reach audiences. 

Now, it appears Instagram communities are attempting to fight the algorithm by forming Instagram pods.

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Three reasons fast food brands use secret menus

What’s pink and blue and comes with a casual 56 grams of sugar? That'll be the Unicorn Frappucino, which is sadly not a joke, but a legitimate limited edition drink recently created by Starbucks.

It’s also just one example of a brand using hidden menu items as part of a marketing strategy.

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