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Posts in Social

Young users aren't fans of targeted social ads: Report

For marketers looking to sell their wares to millennials and their younger siblings, Gen Z, social media is an indispensable channel.

But according to a new study conducted by Harris Poll for Lithium Technologies, marketers that are using targeted social ads to reach members of these groups may be shooting themselves in the foot.

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How L’Oreal uses personalisation to increase brand loyalty

If like me you are a beauty junkie, or perhaps just a bit of a hoarder, you probably have far too many products cluttering up your bathroom cabinet. 

Similarly, you also might not realise just how many of them are made by L’Oréal.

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Are customer reviews becoming less important to local businesses?

For years, local businesses have been told that customer reviews sites like Yelp can make or break them, but is that still the case?

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Four great examples of marketing to millennials

Millennials, Generation Y, or young adults.

Whatever the label, people roughly born between the years 1980 to 2000 are now said to be the most valuable demographic of all. 

The question is – if millennials are the market to target, how exactly should brands be talking to them? 

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The best APAC digital marketing stats from April 2016

Here are the most eye-catching digital marketing stats from APAC in April.

This month's topics include WeChat, video advertising, Indian ecommerce, Chinese digital agencies and much more.

More stats are available in Econsultancy's Internet Statistics Compendium.

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The digital campaigns behind London’s Mayoral election

Whatever apathy, excitement, rage or despair you might feel about the main candidates for Mayor of London, there’s no doubting that the vote on May 5th was a big deal.

The winner will enjoy the third-biggest direct personal mandate of any politician in Europe. That’s a lot of people power.

So how did the main candidates use people power in the run up to the election?

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Is micro-influencer marketing viable?

Thanks to the rise of social platforms like Instagram, more and more brands are adding influencer marketing to their digital marketing mix.

But as influencer marketing matures and the most prominent influencers become more costly to work with, is it time for brands to adapt?

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facebook live

10 pioneering examples of brands using Facebook Live

Live streaming via Facebook Live was opened to all verified brands at the end of 2015.

Since then, many brands have got involved, not just broadcasters (such as the BBC, who trialled the tool as early as October of last year).

Facebook's F8 conference revealed that APIs will be made available, allowing the integration of Live into third-party apps.

With lots to look forward to, let's look at the baby steps brands have taken so far.

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How Donald Trump is using social media

Last week, I looked at how the the Democratic presidential candidates are using social media to bolster their campaigns.

Yesterday, Donald Trump became the presumptive Republican nominee.

Here's how he has been using social media.

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Depending on social networks for your CRM? Time for a rethink

The latest social network to announce a move away from a reverse chronological timeline is Instagram, impacting its 14m UK users.

Many of these snap happy bloggers are in uproar – one petition has already attracted hundreds of thousands of protesters. But what about advertisers?

Is this a further nail in the sequential social storytelling coffin? Is this bad news for all but brands with the largest followings?

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10 of the best social stories & campaigns from April 2016

With the departure of writer Jack Simpson, there’ll be a new source of monthly social roundups.

That source is the new social media executive, Andrew Chrysostom (yes, I did refer to myself in the third person). 

Now that’s out of the way, let’s take a look at what’s been hot during social in a month which has been both creatively exciting and innovative.

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Are brands ruining #EdBallsDay?

It’s that time of year again.

#EdBallsDay is the top Twitter trend worldwide, and everyone outside the UK frantically searches 'Ed Balls’ to get in on the joke.

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