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Posts in Social

amazon lockers

All the digital news stories you missed this week

Wow, this week's digital news was right on trend.

Chat bots, AI, ad networks, intelligent personal assistants - one can't help but feel the winds of change beneath our wings.

Reader, get stuck in!

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facebook logo

Brands too dependent on Facebook organic reach: study

Facebook generated more than $17bn in revenue in 2015, primarily from its ad products.

Despite this, brands active on Facebook are overly dependent on organic reach to distribute their content on the world's largest social network.

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ge instagram

10 examples of great GE marketing creative

GE obviously has some money behind it, but its marketing is not just about big above-the-line campaigns.

The brand has jumped on new platforms relatively early, and uses video and educational content to great effect.

Here are 10 examples of great GE marketing creative.

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influencers

What are the benefits of working with mid-level influencers?

The recent furore over the Kardashians' lack of transparency on Instagram has provided food for thought.

Influencer marketing with celebrities seems like a bit of a minefield; PewdyPie and Warner Bros being other high profile transgressors.

So, do mid-level influencers offer greater value through their passion and trustworthiness? Is transparency and engagement achievable? 

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How should brands plan their content distribution strategy?

With more content providers than ever before, the internet has never been so cluttered.

So how do brands ensure content is seen?

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All the digital news stories you missed this week

A short but extremely sweet digital news roundup this week.

Big moves from Amazon, Deliveroo, Apple and Spotify, and lots of fun and innovation from Google, The Guardian and Snapchat.

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chart

The best APAC digital marketing stats from August 2016

Here are all the best digital marketing APAC stats from last month.

I'm a bit late with these, but the quality of the stats more than makes up for it - plenty of lovely charts and infographics, too.

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Ted Baker unveils shoppable video & Google voice search stunt for AW16 campaign

Ted Baker has unveiled a shoppable three-minute film as part of its Autumn Winter 16 campaign.

The ad, which boasts Guy Ritchie as executive producer, has been teased on social for the past few days and is now live on Ted Baker’s site.

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Seven examples of motivational copywriting from fitness brands

We all dream of being able to sprint like Bolt or swim like Phelps.

The reality might be different, but the idea sure does inspire us to get off our butts and into our trainers.

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Facebook Live, YouTube & Sumatran tigers: A Look inside London Zoo’s video strategy

We recently wrote about how London Zoo is making use of Facebook Live.

This time, we decided to speak to the man behind the camera, Dan John, to gain further insight into the Zoo's wider social and video strategy.

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national trust instagram

Three innovative examples of Instagram UX hacks

How can brands create interactive experiences on Instagram by 'hacking' the existing UX?

Here are three clever examples...

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Influencers in Asia-Pacific: Four things you need to know

Reaching consumers in Asia-Pacific can be difficult.

There are so many countries and cultures to consider that analysis paralysis quickly sets in.

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