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Posts in Social

What can P&G and Facebook teach us about the reality of targeting and the future of TV ads?

Heavily segmented Facebook campaigns do not always deliver superior results.

At least this is the message coming from P&G, the world's largest advertiser and Facebook's dream customer.

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The week's news in digital (in five minutes)

You may all be thinking about going on your hollibobs, but there's never a dull week in digital.

This week's news is a rattlebag of Facebook updates, ecommerce buyouts, ad spend revelations, and....cats.

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Twitter to open up Moments feature to all users

Following on from the launch of Instagram Stories, Twitter has announced that its Moments feature will soon be open to all users.

Originally run by a team of in-house editors and select publishers, it plans to allow “influencers, partners and brands” to use it first, before eventually introducing it to everyone else.

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How Pets at Home’s omnichannel strategy is driving sales growth

The continued growth of Pets at Home proves that even in the midst of economic uncertainty, the UK's love of animals never waivers.

With a 2.7% increase in like-for-like sales in the 16 weeks to July 21, the retailer’s success is also down to its customer-focused strategy both on- and offline.

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Publishers turn to video to offset organic reach drop on Facebook

Earlier this year, Facebook announced News Feed updates to incorporate qualitative user feedback and prioritize content from friends and family.

And last week, the world's largest social network announced another News Feed update aimed at reducing clickbait.

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A closer look at Dove's anti-sexism #MyBeautyMySay campaign

For its latest campaign, Dove has teamed up with former gymnast Shawn Johnson to shed light on the sexism that female athletes are subjected to.

By highlighting how conversation is often centred around beauty and aesthetics rather than athleticism, it is aiming to change the narrative once and for all.

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Will native video on LinkedIn be a boon to B2B marketers?

Video is the future of the internet, but by and large, video's impact has been more strongly felt in the B2C world.

Consumer-oriented services like Facebook, Twitter and Snapchat have embraced video at a more rapid pace than services in the B2B world.

But that could be changing.

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The top social media stories from July 2016

As we hurtle into the historically quiet month of August, I've taken a look back at what the main social developments were from July.

Kick back and read on!

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10 marvellous digital marketing stats of the week

We’ve got some cracking stats for you this week, including news about Amazon’s marketing budget, Olympic advertising, AI funding and so much more.

For further insight, download the Internet Statistics Compendium.

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The week's news in digital (in five minutes)

An interesting week in digital news, we've had stories about clickbait, sexism, buyouts and bioelectronics.

As usual, here's your five minute roundup. Nom nom.

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instagram stories

Instagram Stories: what do marketers need to know?

Social platforms are looking to innovate and evolve as they seek to win the battle for the hearts, minds and attention of consumers.

From video to algorithmic feeds, major platforms have seen major changes in the past year.

This week, Instagram announced the launch of a major new feature, Stories, that could help it thwart Snapchat's rise.

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How the London 2012 experience should shape your Rio 2016 social strategy

No brand social media team will be able to avoid the Olympics over the coming weeks.

But if you're in a last-minute panic, some tips I learned at the coalface in 2012 might be of help.

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