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Posts in Social

Why personalisation is key to Trainline’s social media strategy

The UK’s rail system has got to be one of the most-complained about services on social media.

With delays and cancellations, here there and everywhere – Twitter is usually a firestorm of negativity.

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Instant social: How can brands connect with people in the moment?

Brands have had great success using social media to start conversations with fans and followers.

However, with the advent of instant social apps, brands now need to find new ways to connect in the moment.

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Eight of the best booze brands on social media

Social media can be a tricky beast for alcohol brands.

With strict ASA regulations put in place to protect young people, targeting the right audience with the right kind of content is a constant struggle – especially at Christmas time.

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What are dark Facebook posts?

In last week’s stats roundup, I reported how more companies than ever are investing their budgets in Facebook dark posts.

But wait just a moment - what exactly are dark posts?

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How retailers are targeting Generation Z

I recently wrote about how brands are targeting older generations.

But what about the other end of the age scale?

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Novartis launches a social network for heart failure

When pharma giant Novartis first started marketing Entresto, a heart failure drug, it found itself facing criticism from cardiologists and consumers who felt the company's direct-to-consumer ads were far too negative.

But following that criticism, Novartis has taken a much different approach to promoting Entresto.

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Why Lidl's Xmas 'Social Price Drop' campaign is no turkey

No matter where you shop, Christmas tends to be a big old drain on the bank balance.

Lidl, the UK’s fastest-growing supermarket, has just launched a social campaign with this in mind. 

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How advertisers are being exploited by fake news sites

Donald Trump's upset victory in the 2016 U.S. presidential election has sparked a vigorous debate about the role of the internet in promoting the spread of misinformation.

Much of this debate has focused on fake news sites and how articles they published found an audience thanks to the algorithms used by social networks and search engines.

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Social media customer service: Six important talking points

Last week I hosted an Econsultancy roundtable discussion on social customer service.

There was initially some debate in the office over whether this topic would attract enough interest from our subscribers – wouldn’t it be better to focus specifically on something new and shiny like AI or chatbots?

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10 of the best digital marketing stats we've seen this week

This week’s digital stats roundup is slightly ecommerce-heavy, however, it also includes lots of good stuff about video apps, agency growth, offline engagement and more.

For further insight, don’t forget to download the Internet Statistics Compendium.

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All the digital news stories you missed this week

This week's digital news sees plenty from the world of social media, alongside a dose of alt-right controversy and some smashing results from China.

Elsewhere, we've seen gender updates from Tinder and a lovely Rube Goldberg recruitment video from AT&T.

Dive in.

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How fashion magazines are adapting to the influence of digital

Within the fast-paced world of fashion journalism, print and digital no longer exist in silos. 

For some publications, targeting the tech-savvy reader is becoming more of a priority than ever before.

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