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Posts in Social

The five things every company can learn from the Wells Fargo scandal

Wells Fargo's ongoing fraud scandal, which involved the creation of 2m fake accounts by bank employees, demonstrates some of the reasons banks are vulnerable to fintech startups.

But there are lessons that all companies can learn from Wells Fargo's woes. Here are five of them.


All the digital news stories you missed this week

It’s been brand-tastic in terms of tech news this week, with announcements and releases aplenty. 

Here’s a roundup of everything you might have missed.


Why marketers should adjust their social media crisis response to fit their brand's identity

Damage control is usually a matter of prescription.

Take a PR crisis – say, a vengeful former-employee hijacking the company Twitter account (as happened to HMV), or a negative public reaction to a production mistake (the entire auto-industry).


The low-down on Facebook Marketplace: Is it any good?

Facebook Messenger is a new feature that allows users to buy and sell with people in their own community.

If you regularly use Facebook on mobile, you've probably noticed the brand new icon in the bottom menu of the app.

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Four key trends within the world of influencer marketing

Working with social influencers has become commonplace for brands over the past few years, particularly in the fashion, beauty and lifestyle sectors.

In fact, with consumers now preferring the authentic voice of the influencer over even the biggest brands, we are beginning to see a shift in power, with influencers desiring greater control and even more autonomy.


The Colouring Cafe: How Ribena used influencers to engage with millennials

Ribena is a brand that many people think of in relation to childhood.

Maybe it was a favourite as a kid, or your little one loves it now.


Boss life: How Avon is rebranding to target a new generation

Avon is a beauty brand that has gone through various makeovers through the years.

In the US, it has just launched a new marketing campaign as part of New Avon – the North American division that separated into its own private company last year.


JPMorgan Chase taps influencer family for how-to videos

In an effort to get more of its customers to use its digital banking features, JPMorgan Chase is getting into the influencer marketing act.

The bank, the largest in the US, has tapped the Holderness Family to create a series of how-to videos designed to help customers take advantage of Chase's mobile and online banking offerings.


Airbnb: How its customer experience is revolutionising the travel industry

Airbnb started in 2008 and got its name when its three founders rented out air mattresses on the floor of their San Francisco apartment during a conference.  

Since then, the company has come a long way.

It’s been disrupting the travel industry by understanding, and moving with, shifts in consumer behaviour.


Will messaging apps be the next walled gardens?

WPP's Sir Martin Sorrell believes that when it comes to walled gardens, "the more the merrier." And it looks like he just might get his wish.

That's because throughout the digital economy, walled gardens seem to be sprouting.

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How KLM uses bots and AI in 'human' social customer service

KLM social media manager Karlijn Vogel-Meijer was one of the most enlightening speakers at 2016's Festival of Marketing.

She told the story of KLM's work on social media, including the latest footnote - using AI and bots to enhance the customer journey whilst maintaining a human touch.

Here's a recap..

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10 superb digital marketing stats from this week

It’s high time we got stuck into some stats, don’t you think?

This week’s roundup includes news about organic search, consumer payment preferences and email marketing.