Posts in Social

What Amazon's entry into the pharmacy market might mean for pharma marketers

Amazon's unrelenting drive to take over the world continues. The latest potential target of the online retailer's ambitions: prescription drugs.

According to reports, Amazon is exploring entering the retail pharmacy market in the U.S., a $400bn a year business that many believe is ripe for disruption. While a final decision has apparently not yet been made, it's not too early for pharma marketers to start considering the prospect of Amazon entering this huge market.

0 comments

The best digital marketing stats we’ve seen this week

This week’s selection of stats is like a tin of Quality Street (a particular diverse type of English chocolate). You might not like every single one, but there’s bound to be someone out there who will. So, why not share it with your nearest and dearest (or, you know, people you don’t talk to on Twitter)?

The roundup includes talk about personalisation, packaging, and regrettable social media posts. Don’t say we don’t spoil you. 

0 comments

Battle of the Christmas chatbots: Why M&S beats Lego & ASOS

Christmas is a time for drinking mulled wine, eating mince pies, and panic-buying naff presents for people.

This year, a few retailers are doing their utmost to make the latter experience a little less stressful, by launching their own gift-finding chatbots.

1 comment
influencer roi tracking

Only 29% of influencer campaigns use trackable URLs for attribution

Celebrity Intelligence this week released a new study, The Age of Social Influence, which includes some interesting findings about the evolution of influencer campaigns.

But let's look at some of the key findings from the accompanying survey of 270 marketing specialists – some very positive and others, as the headline suggests, showing room for improvement.

3 comments

How will Snapchat's redesign affect branded content?

By all appearances, Snapchat is struggling. The social photo sharing app, although still popular, has seen its user growth stagnate and while it's getting better at monetizing users, has yet to prove that it will ever become a profitable business.

Snapchat's woes don't appear accidental either. Facebook recognized that Snapchat presented perhaps the biggest threat to its dominance and has engaged in a concerted effort to thwart Snapchat's rise, one that seems to be working.

0 comments

Four simple tips to make boring copy more exciting

Certain brands are born to sound sexy. Take Burberry, for instance, and Mercedes-Benz and Apple - these brands sell luxury products with such slick and alluring design that they almost sell themselves.

But what if your product is far less appealing?

1 comment

Should brands be worried about the possible repeal of net neutrality rules?

The potential repeal of the 2015 net neutrality rules that were implemented in the U.S. by the Federal Communications Commission (FCC) has sparked an outcry from consumers, consumer rights groups, businesses and trade organizations.

Under a proposal unveiled last week, ISPs would, among other things, no longer be banned from charging companies to prioritize the delivery of their content or restricting access to particular online services that utilize significant resources.

0 comments

10 deliciously creative Domino's Pizza marketing campaigns

In 2010, Domino’s Pizza was known as the poor man’s Pizza Hut. 

Not a patch on Papa John’s, and unable to satisfy the growing consumer desire for a ‘posher’ slice found in the likes of Pizza Express.

1 comment

Examining Lego's social success (and how it boosts ROI)

Lego is certainly a great success story.

Especially when you consider that several years ago some believed the brand's fortunes were destined to decline as they surely couldn't hope to compete with video games and other forms of digital entertainment for the attention of a generation that had grown up on technology.

0 comments
rod alvarenga

A day in the life of... a social media strategist

Do you spend all day on social media? Would you like to get paid for it?

Well, maybe you should consider being a social media strategist, like Rod Alvarenga of BzzAgent (a dunnhumby company).

2 comments
hannity

After Keurig faces social media backlash, brands need to get smart about advertising and politics

Advertising and politics don't mix and the despite the ample evidence to this effect, brands continue to demonstrate an inability to keep themselves out of trouble.

The latest example of this: Keurig, the manufacturer of a home brewing system.

1 comment

What SME marketers need to know about Twitter Promote Mode

Twitter has unveiled a new ad offering dubbed Promote Mode that aims to help SME marketers advertise on Twitter.

Here's what SME marketers need to know about Promote Mode, which is currently in public beta.

1 comment