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Posts in Social

euro 2016

Euro 2016 digital campaigns: So far, so uninspiring

Another tiring maelstrom of tournament advertising is upon us.

Sport transfixes in a way that pretty much no other (broadcastable) activity does, and therefore brands know that Euro 2016 offers value for money.

TV, footballers and creative that travels/translates well is the advertising order of the day, with honourable mention for the role of Twitter and Facebook.

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Healthcare marketers making progress on measurement & metrics

Measurement is top of mind for marketers and the organizations they serve, but it's rarely a cut-and-dry matter.

That's particularly true for healthcare marketers.

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Highly targeted online ads don't work: Stanford researchers

According to researchers at Stanford, highly targeted ads may not be all they're cracked up to be.

Based on a mathematical model they built based on game theory, the researchers instead suggest that advertisers "prefer to remain in a state of partial willful ignorance so as to preserve communication credibility."

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google

VR, messaging or Assistant: Which is the best bet for Google?

Google I/O saw the tech giant unveiling products across the hot topics in tech right now.

New messaging apps, a new VR platform and a virtual assistant.

How are these products placed in the market? Which might be the likeliest to succeed?

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disney

10 examples of great Disney marketing campaigns

There are two difficulties with a roundup like this - Disney is massive and it's often hard to disentangle product and marketing.

The company creates such strong stories/brands that all of its media can appear to work seamlessly.

Nevertheless, I've picked out some examples of what could be termed marketing expertise by the film juggernaut.

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How Jamie Oliver harnessed the power of YouTube

Since 2013, Jamie Oliver's YouTube presence has gone from being barely noticeable to one of the platform's biggest food networks.

Now with three channels and well over 2m subscribers, he has truly mastered the art of video marketing.

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Four delicious examples of food & drink brands on Instagram

What’s even more satisfying than the first bite of a burger?

Remembering to take a photograph beforehand of course.

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To rebrand, or not to rebrand? That is the question

With Instagram redesigning its logo and Budweiser temporarily changing its name to America, now is a good time to look at the challenges that companies face when rebranding.

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Young users aren't fans of targeted social ads: Report

For marketers looking to sell their wares to millennials and their younger siblings, Gen Z, social media is an indispensable channel.

But according to a new study conducted by Harris Poll for Lithium Technologies, marketers that are using targeted social ads to reach members of these groups may be shooting themselves in the foot.

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How L’Oreal uses personalisation to increase brand loyalty

If like me you are a beauty junkie, or perhaps just a bit of a hoarder, you probably have far too many products cluttering up your bathroom cabinet. 

Similarly, you also might not realise just how many of them are made by L’Oréal.

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Are customer reviews becoming less important to local businesses?

For years, local businesses have been told that customer reviews sites like Yelp can make or break them, but is that still the case?

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Four great examples of marketing to millennials

Millennials, Generation Y, or young adults.

Whatever the label, people roughly born between the years 1980 to 2000 are now said to be the most valuable demographic of all. 

The question is – if millennials are the market to target, how exactly should brands be talking to them? 

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