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Posts in Social

Ashley Friedlein's marketing and digital trends for 2017

Every year I pick out digital and marketing trends and developments which I think will shape the industry and digital/marketing planning and thinking in the year ahead. 

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Why Oprah’s endorsement could be the key to success for Weight Watchers

I recently wrote about how Iceland is turning its back on celebrity marketing in favour of micro-influencers.

However, with shares in Weight Watchers growing 20% after Oprah revealed the results of her new diet, it appears high-profile personalities might still hold the power.

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lucy

A day in the life of... marketing director at a social agency

What goes on in the wonderful world of social media agencies?

We find out this week by spending a day in the life of Lucy Clarke, business development and marketing director at Social Chain.

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10 mind-boggling digital marketing stats from this week

We’ve got a bumper edition of stats for you this week.

Well, just the standard set of ten, but there’s lots to enjoy.

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Four crucial elements you need to build a valuable online community

Evolutional research suggests that Homo Sapiens survived over other species due to our ability to be social, meaning that forming communities is innately human. 

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How brands are using WhatsApp for marketing

With 1bn users worldwide, WhatsApp presents a massive opportunity for marketers, enabling instant customer service and highly targeted marketing.  

Finding a balance between engaging and intrusive is not always easy, but since the platform updated its privacy policy last August, more businesses have been getting involved.

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Why Iceland has replaced celebrities with micro-influencers

If there’s one person who can sell frozen pizza, you’d think it’d be Peter Andre.

However, you might have noticed that Iceland, the UK’s frozen supermarket chain, has stopped airing TV adverts featuring the overly-enthusiastic Aussie.

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The impact of artificial intelligence on the travel industry

At the end of last year, we asked a few experts to predict the social media trends we’ll be seeing in 2017

Live video was a running theme, as was virtual reality. However, we thought we’d take the opportunity to explore another interesting topic - artificial intelligence (or AI).

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The best social media campaigns and stories from December 2016

In December, we witnessed many brands celebrating Christmas in typically grandiose fashion, as well as happily waving goodbye to the fiasco that was 2016.

Here’s a round-up of the best stories and campaigns from the month.

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Why online publications are ditching comments sections for social

Vice is the latest online publication to scrap its comments section.

In a statement announcing the news, Jonathan Smith, Editor in Chief of Vice Media, explained how comments are ‘prone to anarchy’ where the “loudest, most offensive, and stupidest opinions get pushed to the top and the more reasoned responses drowned out in the noise”.

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10 important stats from Econsultancy's 2016 research

A new year means a brand new start, but it’s also a good chance to take stock of everything we've learned during the previous 12 months.

With this in mind, here’s a look back at some of Econsultancy’s research, with 10 of the most important stats from our 2016 reports.

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aus ad spend share

The best APAC digital marketing stats from December 2016

This month's roundup features some interesting mobile stats from India and encouraging news on commerce and ad spend in Australia.

As always, you can find more stats in Econsultancy's Internet Statistics Compendium.

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