Posts in Social

Five lessons retailers can learn from Wayfair’s Instagram channel

Wayfair, the US-based home ecommerce retailer, has enjoyed continuous growth over the past couple of years. It recently announced a 32% increase in direct retail sales year-on-year for Q1 2017. 

Another significant point of growth for Wayfair has been its presence on social media.

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“It was a great campaign. It cost me $2M”: A discussion on EMV and social media measurement

I recently had a fascinating conversation with the CMO for a global multi-brand consumer goods company on the measurement of social media performance and in particular about EMV (Earned Media Value).

Here is a fairly accurate transcript of that conversation.

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funnel

Should sales be used to measure the ROI of influencer marketing?

As influencer marketing gets more sophisticated (and expensive), the demand for reliable measurement of ROI is increasing rapidly.

Are you measuring the value of your efforts the right way?

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A closer look at WWF’s social strategy

On a recent trip to Engage Prague, I heard Alice More O’Ferrall from the World Wildlife Fund speak about the success of this year’s Earth Hour. More specifically, how the charity uses social media to drive engagement and user involvement during the annual event. 

But with multiple campaigns happening throughout the year - how does WWF manage and plan digital activity on a global scale?

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inke

Livestreaming in China: Everything you need to know

Livestreaming has been growing rapidly since 2015 in China, thanks to a slew of social apps and better mobile networks.

In this article, we'll take a look at:

  • the stats behind the rise of livestreaming
  • some brand campaigns
  • important ivestreaming platforms
  • Alibaba's investment in the trend

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fb

Facebook adds value optimization to ad bidding & Lookalike Audiences

By some estimates, upwards of 85 cents of every new dollar spent on digital ads today is going to Google or Facebook.

That's not just a result of the fact that both companies have massive audiences, but also a result of the fact that both companies continue to offer marketers more and more options for targeting those audiences.

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Micro-influencers: How to find the right fit for your brand

The world of influencer marketing has changed considerably over the past couple of years. While early examples were all about using influencers with the biggest audiences – it now seems to be a case of less is more. 

Many brands are using micro-influencers – people with a smaller number of followers on social media, but who create a much bigger impact. Yet with an endless pool of micro-influencers to choose from - and a much lengthier planning process - how can brands ensure they find the right fit? 

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picard

How big brands coped with social media crises

You can tell a lot about someone by how they cope in a crisis.

The same goes for brands. Some rise to the challenge like a champion, coolly brushing off the possibility of any long-term damage to reputation, while others flounder in the face of public outrage – sent with their tail between their legs onto Twitter’s version of the naughty step.

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Are there signs of hope for Twitter in Asia-Pacific?

Twitter has become a bit of punching bag for social media critics lately. User growth has stalled, revenues are down and many are starting to question its cultural relevance.

Here are some stats:

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Five things we learned from launching a Facebook Messenger chatbot

Back in March we unveiled our very own Facebook Messenger chatbot, lovingly created to help promote our forthcoming Supercharged event which is all about how AI is impacting marketing.

In the intervening months close to 400 people have spoken to our little bot and in general I think it’s coped quite well.

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14 brand PR stunts that successfully created a splash

It’s not unusual for brands to hand out freebies, but Lucozade Energy took the concept one step further last week – fitting its bottles with contactless technology to give London commuters a free tube journey.

It was a clever PR stunt, and one that resulted in a fair bit of positive chatter on social media.

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Why did Amazon's online video shopping channel fail?

Last March, Amazon launched Style Code Live, a daily live online show that looked like an attempt to bring the home shopping channel into the 21st century.

But little more than a year later, Amazon apparently decided that Style Code Live was not going to be this generation's answer to TV shopping.

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