Posts in Social

Should companies embrace SMS texting for customer service?

A small but growing number of companies are encouraging customers to pick up their phones the next time they need assistance. But to send an SMS text, not to make a phone call.

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Are marketers underestimating the fraud threat to influencer marketing?

Ad fraud is a multi-billion dollar a year problem and according to one estimate, by 2025, the digital ad market could be the second largest revenue source for organized crime behind drug trafficking.

Ad fraud comes in numerous forms. There's click fraud, for example, which for years has been a thorn in the side of marketers using pay-per-click advertising channels.

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Lessons in brand building from Deliciously Ella

There aren’t many people that have created an entire business on the back of a blog, but Ella Mills (aka Deliciously Ella) has done just that.

With four books, three London-based delis, and a range of food products – Deliciously Ella is now a fully-fledged brand in its own right.

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10 stupendous digital marketing stats we’ve seen this week

Grab yourself a coffee – it’s stats time once again.

This week’s roundup includes news about CRM, affiliate marketing, and mobile UX. As always, the Internet Statistics Compendium includes lots more, so why not head on over and give it a look-see?

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Six lessons we can learn from the best stationery brands on Instagram

Some people like to follow food brands on Instagram, others are interested in fashion. For some reason, I seem to have a slightly unhealthy obsession with stationery.

Niche, I know. But it seems I’m not the only one. The hashtag #stationery has over 2 million posts on Instagram, with big brands including Primark and ASOS also jumping on the ‘stationery porn’ bandwagon.

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Love Island 2017: Is this the future of influencer marketing?

If you haven’t caught wind of the show that’s kept the nation gripped over the last seven weeks – with its ‘he said, she said’ drama, witty one liners and collection of beautiful couples who look fresh out of an Essex salon – where have you been hiding?

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10 thrilling digital marketing stats we’ve seen this week

We’ve got more stats than you can shake a stick at this week, including news about influencer marketing, online search, and ad viewability. As always, the Internet Statistics Compendium includes lots more to boot.

Now, let’s get stuck in.

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got tapestry

The best social stories and campaigns from July 2017

Let’s delve back into the world of social, shall we? 

Here’s a look back at the biggest stories and campaigns to grace us in July, featuring Facebook, Southern Rail, eBay and more.

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Facebook launches Groups for Pages: what brands need to know and consider

In June, Facebook changed its mission statement to "bring the world closer together" and CEO Mark Zuckerberg announced that "we want to help 1bn people join meaningful communities."

One of the ways Facebook is apparently going about trying to accomplish that is with the launch of Groups for Pages

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Five reasons Instagram is beating Snapchat in the battle for brands

Instagram or Snapchat? For brands deciding which service to invest more heavily in, Instagram increasingly seems to be the winner.

Here are some of the biggest reasons why.

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Six big challenges Facebook's Instant Articles paywall will face

Facebook is reportedly planning to test a subscription offering built on its Instant Articles platform later this year.

But even as the world's largest social network works to iron out details for the new paywall initiative, there are a number of challenges it will face that raise questions about its likely viability.

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