Posts in Social


Chinese marketing trends in 2018: What Western brands need to know

With the largest middle class in the world, China is an attractive market for Western brands. However, brands face various challenges marketing in this dynamic and fast-changing market.

China has a unique digital landscape, consumers have distinctive purchasing behaviours and there’s intense competition between homegrown and foreign brands.

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Will digital phenotyping ever be applied to pharma marketing?

The landscape for pharma marketing is changing rapidly and pharma companies are being forced to rethink how and to whom they market.

For example, it's now reasonable to talk about the possibility of a pharma company shunning sales reps entirely and instead using digital channels to reach healthcare professionals and patients directly – an approach that probably would have seemed unthinkable less than a decade ago.


How to choose a B2B PR agency

There are more PRs in the UK than bricklayers, or bar managers. The global communications industry continues to grow and B2B marketers have to be sure-footed when commissioning an agency.

So how do you pick a PR?

lexi mills

Overcoming bias in the SEO & PR industries

I am a PR SEO specialist. In other words, I have one foot in SEO and the other in PR, and this has allowed me to see where the two disciplines intersect—and where they clash.

SEO was/is a male dominated sector; 70% of employees are men. PR, however, is about 70% female. From a gender perspective this has given me the opportunity to be both the minority and the majority simultaneously.


How can marketers avoid controversial campaigns?

In these polarising times we live in, controversy never seems to be too far away. From day-to-day politics to the world of sport, it appears we have an attraction to things that cause a bit of a stir.

Often, these controversial topics can be a marketer’s best friend acting as link bait. After all, if you’re trying to get people talking about your brand, you need to give them something to talk about.

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Celebrity chefs and their Instagram strategies – More than just food porn?

Social media is a treasure trove of inspiration for foodies. From amateur cooks to Michelin-star chefs – visual platforms have also changed the way professionals are able to promote and share their talents with the world.

So, how exactly do the best chefs harness the power of Instagram? Here’s a run-down of some of the most high-profile chef channels and what they achieve. 

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Facebook quietly rolls out new ad placements as Power Editor merges with Ads Manager

If you've been closely involved with Facebook ads you'll know that Facebook made an announcement to merge Power Editor and Ads Manager for all advertisers in 2018.

The time has now come. But Facebook also sneaked in a massive update, too.


Four challenges that any paid social strategy should consider

As brand organic social content is downweighted, more and more brands are turning to paid social to reach users online. 

The benefits don’t just stop at increased visibility - paid social ads can give brands greater control over audience targeting, as well as a valuable presence across a variety of social channels. 


I'm a vegetarian, but ever since the chicken shortage, I can't stop thinking about KFC

I know, I know, KFC's chicken shortage in the UK is quite a few days behind us, but I can't get it out of my mind.

That's probably because I can see a KFC from my bedroom window and can smell gravy (apparently also in short supply this week) when I walk from my car to the front door.


Facebook's big algorithm change claims its first victim, LittleThings

Facebook's latest algorithm update, which further prioritized content from friends and family over content from brands and publishers, has claimed a high-profile victim.

LittleThings, a digital publisher focused on positive stories for American women, announced that it is ceasing operations in large part because Facebook's algorithm change decimated its reach on the popular social network, which the company relied heavily on.

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10 brands with superb social media copywriting

When it comes to writing on behalf of a brand, social media tends to get a bad rap. Surely it’s all just GIF’s and silly one-liners - not half as hard as ad slogans or in-depth marketing copy?

In reality, social media copywriting is not as easy it sounds. In fact, with a limited word count and countless trolls ready to bite back, some might call it a fine art.


Great social media customer service is proactive, not reactive

Customer service has traditionally focused on issue resolution and has been reactive to customer queries.

A customer calls, emails, or posts to social media, and the brand responds.