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Posts in Search Marketing

Social media metrics: Outputs, outtakes, & outcomes

Professional social media is hard work.  

Practitioners have to come up with new posts for their brands every day and then report the results upwards to justify the social media team's budget.

The lack of universally accepted performance metrics, however, makes this difficult to do.

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What can P&G and Facebook teach us about the reality of targeting and the future of TV ads?

Heavily segmented Facebook campaigns do not always deliver superior results.

At least this is the message coming from P&G, the world's largest advertiser and Facebook's dream customer.

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10 spectacular digital marketing stats from this week

If digital marketing stats were an Olympic sport, this week’s round-up would for sure win gold.

Including news on third-party publishing, mobile search and consumer goods – there’s lots to get your teeth into.

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john lewis website

Back-to-school search trends: How top retailers optimise landing pages

It's hunting season for back-to-school clothes retailers who want to ensure they do well online.

But what is the search opportunity and what does it take to capitalise on this growing search trend?

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Five things you should know about Snow (Asia's Snapchat)

It looks like Snapchat, acts like Snapchat, but it's not your favorite disappearing video app.  

This is Snow, the latest hot app from Asia, and here is what you need to know.

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10 marvellous digital marketing stats of the week

We’ve got some cracking stats for you this week, including news about Amazon’s marketing budget, Olympic advertising, AI funding and so much more.

For further insight, download the Internet Statistics Compendium.

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Five key points to consider for a smooth site migration

The ‘migration myth’ is the belief that companies are automatically going to lose traffic and revenue in the site migration process.

Luckily, this myth doesn't have to be any more than that, if you remember these five important points, extolled by Jon Earnshaw, the CTO of PI Datametrics, at Search Leeds 2016.

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google adwords

Six vital steps to optimising investment in Google's new PPC ad real estate

With Google unleashing several new Adwords features in the first half of 2016, advertisers should take this as an opportunity to maximise their paid search campaigns.

Here's how...

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Five things you should know about digital Japan

It's well-known that Japan is different from the West in many ways.

The Japanese have developed a unique culture which includes..

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Why there should be more plaudits for digital audits

Why there should be more plaudits for digital audits

Now do you think we’re sexy?

Let’s be honest, digital website or media campaigns audits don’t sound all that sexy.

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Three ways to encourage social sharing in a foreign market

We often hear that social media works best for brands when its posts are shared.

Why is that so important?

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Six brilliant blogs from the beauty industry

In an industry heavily geared around tips, tricks and word-of-mouth recommendations, a blog is a beauty brand's bread and butter.

It might seem like an outdated notion in today's Snapchat-style world, however for many, it is the linchpin behind a truly effective content strategy.

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