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Posts in Search Marketing

google shopping

Six clever ways to optimise Google Shopping campaigns

If you are an online retailer using Google Shopping, you'll want to make sure you get the most out of your ads.

Rob Watson, Head of Digital Marketing at Supplyant, gave a wonderfully practical talk on this subject at this year's BrightonSEO.

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How do you put a price on digital content?

Simon Bennison from Caliberi gave a rousing talk at BrightonSEO last week, all about the power of great content marketing. 

Not good... but great. With a capital G if needs be.

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All the digital news stories you missed this week

A short but extremely sweet digital news roundup this week.

Big moves from Amazon, Deliveroo, Apple and Spotify, and lots of fun and innovation from Google, The Guardian and Snapchat.

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places listing

Local search experiences: The good, the bad and the ugly

We all know that Google Places listings are important because we use them in our everyday lives all the time.

50% of those using local search will visit the store within a day (and those are Google's 2014 figures).

So what can businesses do, very simply, to improve local search?

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youtube playlist

10 useful takeaways from #BrightonSEO: Local search, AMP, content & more

Everyone and anyone in search marketing in the UK (and some from beyond) was at BrightonSEO 2016.

I went along and wanted to put together some useful takeaways - hints and tips, rather than impressive soundbites.

Here are 10...

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mobile search

23 mobile UX mistakes that Google doesn't like

What mobile UX mistakes should marketers be looking out for?

Here are 23 of them for a start.

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What makes branded content shareable on social media? [APAC case studies]

People on social media frequently share content, even branded content.  

Social sharing is great for marketers, but it's difficult to know why some posts work and others do not.

Here are a few examples of branded content in Asia-Pacific (APAC) which were shared widely and research which may explain why the posts were successful.

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10 astounding digital marketing stats from this week

We’ve got loads of stats for you to get your teeth into this week, including news about CX, digital skills, Rio records and more.

Don’t forget to download the Internet Statistics Compendium for further insight and analysis.

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Dark social: It's worse than we thought in Asia-Pacific

Dark social refers to any digital channel where content is shared, yet clicks from the channel to a website are not traceable. Hence, 'dark'.

Though we have mentioned dark social before, new research shows that the problem is worse than previously thought, especially in Asia-Pacific and Australia.  

Here's why. 

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Site Migration

A handy six-month website migration plan

A site migration takes place when a website is re-vamped from some reason. This could be a new design or adopting a new CMS.

It is sometimes more complicated than it looks depending on the size of the website.

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nutonomy

All the digital news stories you missed this week

Mobile search, WhatsApp, same-day click-and-collect, digital currency and autonomous cars.

It's just another week jam-packed with digital news.

Commence your catch-up...

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Four ways PPC has evolved beyond simply targeting keywords on desktop searches

Paid search has evolved way beyond the traditional keyword-based desktop ads where it all started.

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