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Posts in Search Marketing

Three social media lessons from Asia-Pacific travel sites

Most brands struggle with social media. Coming up with eye-catching content day after day is quite difficult.

Many marketers, however, are tasked with doing just that and need a constant flow of new ideas about 'what works now'.

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g fb

How to integrate search & social: It's all about curating audiences

The integration of search and social used to be about PR (social media driving link building) but now it's increasingly about conversion.

With both Google and Facebook offering highly targeted advertising, the ability to build lists across search and social is changing the marketer's approach.

Marty Weintraub, founder of Aimclear, spoke at this year's SAScon about psychographic targeting and curating audience-based remarketing pools. Here are some of the tactics he extolled.

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ben's nan

Does Ben's Nan, the polite Googler, show us that bots are the future?

The search story of the week is that of 'Ben's Nan'.

Ben's Nan became a Twitter sensation when Ben found that she had written 'please' and 'thank you' in her Google search, figuring she'd get a better answer that way.

Like all hack, newsjacking bloggers, it got me thinking about what this could tell us about interaction design.

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football brands

10 grin-inducing digital marketing stats we've seen this week

We've got stats full to the brim with fun this week.

From Snapchat to SEO in financial services, from the UK's EU referendum to declining app usage.

We've plenty of diagrams, charts, graphics and visualisations, too.

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Influencer marketing is becoming a joke: What can brands do about it?

In an effort to reach consumers via social channels, in recent years a growing number of brands large and small have embraced influencer marketing.

But as evidenced by Essena O'Neill, a popular 18-year-old influencer from Australia, influencer marketing has a dark side.

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text ads

What do Google's expanded text & local search ads mean for marketers?

Google announced a tranche of changes to its ad products yesterday.

Whilst there were no massive surprises (updates were in line with recent tests seen in the wild), there's still work for marketers to do to understand their impact.

Here's a summary of things to look out for in the coming weeks and months.

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google

VR, messaging or Assistant: Which is the best bet for Google?

Google I/O saw the tech giant unveiling products across the hot topics in tech right now.

New messaging apps, a new VR platform and a virtual assistant.

How are these products placed in the market? Which might be the likeliest to succeed?

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image search

Google introduces Shopping Ads to image search: The expert view

Yesterday saw the latest development in Google's search advertising product.

Shopping ads, or product listing ads (PLAs), are set to appear within Google image searches.

I asked for some initial thoughts from agency search practitioners. Here are a few things to look out for.

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competing product pages

What to do when a competitor 'steals' your product page Google ranking

We recently ran an article about the importance of canonical tags to differentiate between similar product pages.

You can read that piece here. But what about when a competitor's page seems to have bumped you out of the search results?

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pi datametrics

How canonical tags helped Waterstones solve a product ranking nightmare

The canonical tag is used by webmasters to alert Google to duplicate content or, perhaps more accurately, multiple versions of a page.

But what happens when websites don't use canonical tags? How much of an effect does it have on rankings?

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Micro-Moments

Capturing Micro-Moments & Answer Boxes for content success

Part of the luxury of my job is that we get to work with a lot of brands and identify new opportunities for them to gain extra search traffic.

One topic of conversation that’s ‘hot’ at the moment is around understanding Micro-Moments to drive long tail traffic and also use these to capture additional search real estate by occupying the Google Answer Box.

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Five things Western brands should know about China's digital landscape

China is still, in many ways, a mystery to Western brands.  

Many have tried to enter its alluring market, yet few have achieved any level of success.

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