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Posts in Search Marketing

It’s the little things: Google advancements in 2016

Fancy hardware and ‘moonshots’ are all very well but it’s the seemingly small innovations that Google makes to its search results which are really exciting.

2016 has seen lots, especially on the mobile side, and this is a look at the impact of some of the tiny yet mighty updates Google has made this year. 

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2017

SEO trends in 2017: What do the experts predict?

What will 2017 bring for SEO?

Our experts have already weighed in on the biggest trends that happened in 2016, now they look to the future.

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#OMGB

Why UGC is the future of social media in travel and tourism marketing

Relying on user generated content (UGC) in social media marketing can be a gamble.

It can work if you have a great creative idea, a sizeable existing audience and a brand that people want to engage with.

But if you’re lacking any one of these elements, you could find it’s a steep hill to climb.  

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penguin

What were the biggest SEO trends of 2016?

It's that time of year again; time to take stock of everything that's happened in marketing since January.

Let's start by looking at the big talking points in SEO, with the help of some our industry's esteemed search experts.

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Grabbing attention online: Three questions to kickstart your strategy

Understanding how to get attention is perhaps the most underrated business skill in the 21st century.

Before the digital age, meaningful attention for a brand, business or public figure could only be gained through those that controlled distribution, like news outlets, television stations and radio platforms.

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How Glossier has used Instagram to create a cult following

From Estee Lauder to Clinique – the biggest beauty brands in the world have been heavily building on their digital presence over the past five years, particularly on social media. 

In contrast to this, one of the most talked-about new brands on the block, Glossier, has been built on digital from the very start.

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alexa echo

The problem with voice user interfaces like Amazon Alexa

What innovation will bring the next step change in customer experiences?

Of all the candidates mooted over the past few years (augmented reality, the internet of things, 3D printing, blockchain), voice user interfaces in digital personal assistants is as good a bet as any.

But despite the success of early entrants such as Alexa, could voice-user interfaces be flawed?

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google amp

Google's Accelerated Mobile Pages: 12 pros and cons

The Accelerated Mobile Pages (AMP) project seems to be progressing nicely.

Google has recently revealed integrations with Tag Manager, A/B testing in Analytics, long-awaited form elements are now possible (e.g. email fields), and there's a continuing roadmap of features.

For the uninitiated, here is a digested list of AMP's pros and cons.

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10 of the finest digital marketing stats we've seen this week

Getting chilly outside, isn’t it?

Why not grab yourself a nice cup of tea and settle down with some stats. You deserve it.

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Page Loading Time Screen Google Developers

Site speed for SEO: Why it's about more than just loading times

One of the first things I was taught when I started out in SEO a few years ago was that “your site speed is part of Google’s algorithm and can affect ranking performance.”

My reply was something like “Google has algorithms?”

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All the digital news stories you missed this week

The usual author of this roundup is taking a well-earned break in Japan, so for one time only it’s down to me to collate the week’s most important digital stories.

On this occasion the stories include the usual lineup of giant brands such as Snapchat, Facebook and Netflix.

And there’s even some record-breaking news from China.

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Google to create separate mobile index: What you need to know

If you needed any more evidence that mobile has taken over the world, you got it last week when news broke that Google is going to be creating a dedicated mobile index.

Here's what you need to know about it.

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