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Posts in Search Marketing

How will Google's CPA offering affect agency pricing models?

There are a number of different pricing models for agencies running paid search campaigns in the UK and it is just possible that Google's cost-per-action (CPA)adverts could bring about changes.

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Yahoo! sued over ad technology

A group of Yahoo! investors has launched a class action lawsuit against the portal, claiming it concealed falling user numbers attributed to deficient advertising systems.

Yahoo!'s stock market value fell sharply late last year after concern about the effectiveness of its search marketing platform and CEO Terry Semel's leadership of the many-headed company.

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Are some clicks more equal than others?

Booking that dream holiday or buying that new bedroom suite is rarely done in a single surfing session.

People will check out deals from rival suppliers, read reviews and generally mull over their options before they finally press that “Buy Now” button, sometimes days or weeks after their initial visit.

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Future of online ... E-consultancy publishes briefing

E-consultancy has just published a Future of Online briefing, the latest in a series of roundtable reports which are free to registered users.

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Affiliates can be your social media allies

Brands who burn their bridges and leave behind angry affiliates risk losing valuable social media allies, writes Andrew Girdwood.

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Ask.com ads expose its inner algorithm

Search engine Ask.com is launching an advertising campaign that aims to pull of the impossible - introduce the word "algorithm" into common parlance.

Ask.com's most recent campaign involved placing mysterious guerrilla-style messages on the London Underground that called for a revolt against Google's 'monopoly' on the search sector.

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Is a bad social media strategy worse than no strategy at all?

As a search engine marketing and social media (SMM) consultant, more firms are approaching me every week to help them develop integrated SMM strategies.

While in many ways social media is a completely different discipline to search; there are plenty of similarities when it comes to developing a strategy and many search experts are taking to social media marketing like ducks to water.

The one thing I am telling all these companies is you have to be careful as a bad SMM strategy can often do you more harm than good.

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Google inks partnership for better govt. info access

Google is working with US state governments to make online information more easily accessible to citizens.

The search site partnered with Arizona, Utah, California and Virginia so that "information that previously did not appear in a casual Google search will now appear when searching for results on relevant topics ranging from education to health to property records or regulations", Reuters reported and Google announced.

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Google ads used in spyware phishing scam

Unscrupulous advertisers have used Google AdWords banners in an attempt to obtain internet users' bank account details.

Exploit Prevention Labs, an internet security firm, found ads had been purchased against keyword search results like "betterbusinessbureau" that linked through to a spyware applet that would dupe users into entering account details into fake online banking pages.

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Using search to measure offline success

One of the reasons why search is so great is its accountability. The same cannot be said for some forms of offline advertising. The good news is that you can use search to help gauge offline success.

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Q&A: Rick Bruner, director of research at DoubleClick

DoubleClick is set to release the first European version of its annual Touchpoints study, which looks at the main influences behind consumers' purchasing behaviour online.

So we spoke to the company's director of research and industry relations Rick E. Bruner for a sneak preview. 

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SEO commitment essential as consumers go organic

Agencies specialising in search engine optimisation (SEO) will be heartened by recent E-consultancy research which shows that the majority of companies are committed to more investment in natural search.

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