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Posts in Search Marketing

Brits prefer organic search results - survey

A survey by search conversion agency Tamar tells us that nine out of ten British customers prefer natural search results, and many lack trust in paid search.

Tamar's 2007 Search Attitudes Report, which polled 1,531 UK adults, also pointing out the potential harm to brands from negative comments which often appear in natural search results - 70% said they had abandoned purchases due to comments in search results.

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What are the most important search engine 'ranking factors'?

Rand Fishkin and the SEOmoz team have been busy working on this year's Search Engine Ranking Factors survey, which lists the most important factors which influence your site's SEO.

As with the previous survey, SEOmoz canvassed the opinions of 32 experts in the field of SEO to weigh up the relative importance of the various ranking factors.

It is a superb study that merits further investigation. After the jump we'll list some of the key ranking factors, but it is well worth a trip to SEOmoz.org for the full set of results... 

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Google launches MyMaps, a social mapping service

Google has launched a set of free map-making tools in a bid to encourage more web users to develop mash-ups using its Google Maps platform.

MyMaps, as they are called, have been designed by the web giant to help non-techies create customised online maps and share information about their local neighbourhoods, holidays and so on.

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Global Media buys Namu Communications

Global Media, the parent company of UK digital marketing agency Bigmouthmedia, has acquired South Korean search engine marketing provider Namu Communications.

Global Media hopes the move will boost its position in Asia market, acquiring 613 of Namu's clients along with the deal.

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Impact in the digital marketing mix

The days of looking at online campaigns purely in terms of immediate conversion rates have gone forever, writes Andrew Hood.

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All in one search engine launches in the UK

WebFetch is a search engine which claims to give its users the 'best search results available on the web' by combining search results from the major search engines.

WebFetch's search results can be displayed by relevance or by search engine, though you need to scroll down the page for organic results if you display Google and Yahoo results.

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Calculating the perfect affiliate CPA

Calculating a competitive CPA is an incredibly important part of any successful affiliate programme and yet it's one of the first hurdles merchants fall at.

With more and more companies launching affiliate programmes, there is a huge amount of choice for affiliates, and if you expect them to promote your programme over your competitors, you need to set the right CPA and continually review it.

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Baidu launches Japanese search engine

Chinese search engine Baidu has launched a new service in Japan, the first time the service has launched outside of its home market.

Baidu has chosen Japan as the next step because of the high levels of internet penetration in the country, as well as the similarities in language between the two countries.

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Meta, meta, meta

There is at least one constant in the everflux of Search landscape; the importance of meta tags ebbs and flows. Is 2007 a year where the value of meta tags increases again?

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Search engine market share stats

The March 2007 version of our Internet Statistics Compendium is now available, with updates including new facts and figures on topics including search marketing, transactional email, online fraud, mobile, display advertising, online travel, online dating and more.

To give you a taster, here's  a selection of stats on search engine market share...

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Seven tips for recruiting paid search professionals

Recruiting paid search professionals can be a painful experience. Whether you're an agency specialising in search or a company looking to bring it in-house, the demand for paid search professionals has never been greater.

In these market conditions it’s easy to panic and jump on the first candidate who’s heard of Adwords, but there is another way.

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Baidu advertisers raise click fraud concerns

Advertisers on Baidu, the largest search engine in China, appear to be losing confidence in its ability to deal with click fraud, according to a new report.

The search engine has 58% of the search market in China, compared to Google's 17%, but the click fraud problems could help its rivals to catch up.

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