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Posts in Mobile

Using Web 2.0 to harness innovation in your organisation

Web 2.0 means different things to different people, yet it isn't just about the web, but is also about how your organisation works. Think intranet, as well as internet. Does your organisation work in a 2.0 way?

At the moment there seems to be three primary focuses around Web 2.0:

1) there are the technologists who are figuring out new technologies (there are many libraries and frameworks out there already).

2) there are the marketers and entrepreneurs, who are trying to figure out how use new 2.0 technologies and principles to generate profits, or help empower consumers (call them business people for now) in some way.

3) and finally, there are the users, who are increasingly using and enjoying the results of these new technologies. 

But how does all that filter into your organisation in a useful way, feeding into your own innovation cycle?

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Web 2.0 is changing the content battlefield

It used to be that there was this top down content pyramid in operation (operated by traditional media and the big online players), where the quantity and quality of news / content was controlled by relatively fewer organisations. 

This is changing rapidly, becoming flatter and more diverse (we’re not really interested in the why’s right now), which can either be seen as an opportunity or a threat. Organisations that embrace this change are going to benefit (think Murdoch buying MySpace), so the question then becomes how one capitalises on the opportunity...

Let's look at some of the key strategic issues to consider.

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