Posts in Mobile

Pizza Hut iPhone app generates an extra $1m sales

Another example of the potential of mobile commerce comes from Pizza Hut, with its iPhone app generating $1m in sales in the three months since launch.

The app, which allows customers to order food on the move, is approaching the figure of 1m downloads. It is only available in the US at the moment.

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Google's iPhone Killer doesn't need to kill anyone to succeed

In the war against the Jesus phone, Motorola has a new contender. The cellphone provider has manufactured the latest Google phone, set to hit Verizon stores next week. Droid ads take on AT&T's iPhone directly, explaining functionality the iPhone does not have and what Droid does right, making it look like Verizon's trying to make a big play for the iPhone's business.

But Droid doesn't have to knock the iPhone off its popularity pedestal to pay off for Verizon, Motorola or Google. It just has to do better than the rest of the competition.

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App review: thetrainline for iPhone

Rail ticket retailer thetrainline has just released a new free iPhone app, which allows users to check UK train timetables and plan journeys.

With the only competition being the Rail Enquiries iPhone app, which retails at £4.99, then it could be a popular app. I've been taking a closer look...

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Mobile app review: Amazon

Online retail behemoth Amazon launched the UK version of its iPhone app this week, allowing users to search and shop from their mobiles.

I've been trying out the Amazon mobile app...

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iPhone moms are waiting for the right marketers

Mothers of young children are a rapidly growing segment of the smartphone population, and considering how important the demographic is in household purchasing decisions, marketers should take note of how they're using their phones and the mobile space generally.

According to mobile ad network Greystripe, “iPhone moms” (female iPhone owners with young children) use mobile media more than other iPhone users. But from previous studies, we know that moms also don't take to iPhone ads. What's a marketer to do?

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Volkswagen goes all in on the iPhone for the new GTI launch

The iPhone's App Store has made a lot of people a good deal of money during its short existence. But can a new car launch on the iPhone alone? Volkswagen is betting it can. The automaker is launching an app to announce its newest vehicle.

The car maker is betting that the highly targeted app will reach the caliber of customers interested in purchasing the vehicle.

AdAge calculates that the new app will reach more of that demographic than a much costlier television purchase. But does the math add up?

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Pew: More internet users are reading status updates (and marketing messages)

It looks like Twitter can be carefully taught. According to the Pew Internet And American Life Project, internet users are becoming more comfortable updating their statuses online.

The report found that 19% of internet users polled say they use Twitter or another service to share updates. That's one in five internet users. And good news for marketers.

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Mobile web experience letting users down: report

After years of too much hype, it's safe to say that the mobile internet is here. Sure, a lot of the activity is taking place in closed gardens (App Store, cough). But thanks to the wide availability of internet-enabled handsets, the rise of smartphones and 3G networks, more and more people are accessing websites through their mobiles.

Unfortunately, access and demand haven't yet produced the ideal mobile web experience. In fact, according to a recent study conducted by Gomez, Inc., in the past year two out of three mobile users have run into problems while trying to access websites on their mobiles.

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Google Analytics brings mobile and online tracking together with new updates

Google’s engineering VP Vic Gundotra may not be bullish on mobile applications, but that doesn't mean that his employer isn't serious about cellphones.

Just after announcing its plans to go it alone with the Android phone, Google has made another step into the mobile marketplace. The search giant already extending its AdWords network to mobile devices. Now you can get mobile measurement through Google Analytics.

What does that mean for brands? Better measurement and actionability on campaigns across platforms.


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Conde Nast hunts for new revenue with GQ iPhone app

Amid staff layoffs and magazine closings, Conde Nast launched a new potential source of revenue today with the launch of a GQ iPhone app.

Conde Nast will start selling digital versions of its issues on the iPhone for the discounted price of $2.99 (versus $4.99 on the newstand). The first question that comes to mind is this: Who will start doing this next?

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Will in-app purchases for free apps lead to a second iPhone gold rush?

If you're an iPhone app developer, free versus paid can be a difficult decision. Notwithstanding widely-publicized success stories, most free apps don't make any money for their developers.

One solution: use a free, watered-down version of your app as promotion for a paid version. The freemium model does work but it's hardly perfect. The problem: Apple doesn't offer a way for app users to easily upgrade from a free version to a paid version. Developers have to create two different apps and app users have to install both.

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Cloud #fail: Sidekick data loss sideswipes T-Mobile customers

The past week hasn't been good for T-Mobile and Microsoft subsidiary, Danger. An apparent hardware failure has left hundreds of thousands of T-Mobile's customers using Sidekick phones without access to the data services that are relied upon to deliver almost all of their mobile services, including address books and calendars.

The news doesn't get any better for those customers who don't have the data stored on their devices: it may all be gone. While reports are coming in indicating that data has been restored for some users, rumors have also circulated which claim no working backups are available.

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