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Posts in Mobile

10 reasons why Twitter is great for the search industry

Twitter was launched back in July 2006, and many people wouldn’t have expected to remember it even a few weeks later.

But two years on, writes Kevin Gibbons, it’s still going from strength-to-strength and continuing to prove many of its early doubters wrong.

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The 10 most popular iPhone Apps

With the iPhone 3G making its debut around the world, I thought it'd be interesting to look at the iPhone Apps that have achieved the greatest popularity so far.

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The Web Week in Review

It’s that time of week again so without further ado, here’s what caught Drama 2.0's attention in the last seven days.

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Twitter cuts SMS in the UK

Twitter founder Biz Stone isn't all that concerned with making money.

Earlier this month, he told Portfolio.com's Sam Gustin that "at this point, given that we have plenty of money in the bank, it makes a lot more sense not to distract ourselves with trying to put the finishing touches on a revenue plan."

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MobileMe's less-than-stellar launch shows Apple is not perfect

To many, Apple can do no wrong. The company has one of the most loyal followings of any in the world.

When it launches a new product, fans and press flock. Apple's CEO Steve Jobs is about as close to being a "rockstar" as any CEO can get.

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Q&A: Autoglass' Chris Smith on mobile development

This week, we speak to Chris Smith, online marketing manager at Autoglass, about the company’s bid to boost customer acquisition through a new .mobi site.

We ask about the pluses and minuses of mobile development and which mobile channels are best for generating ROI.

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Q&A: Jill McDonald on McDonalds’ digital marketing rethink

Jill McDonald Jill McDonald, McDonald’s chief marketing officer in the UK and Northern Europe, hasn’t wasted much time since joining the company from BA in 2006.

She was named as the UK’s top marketer at the Marketing Society Awards in June, having helped to breathe life into the business and instigated more “rigour and discipline” in the way it goes about advertising.

Now, she tells us, the same thing needs to happen in its online activities. She says she wants to “take a step back as a brand and look at how we should be using the digital space”, and recently commissioned what looks like a fairly wide-reaching review of its web strategy.

We talk to her about what that might mean for McDonalds and how it measures success in the digital world.

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Mobile roundtable - best practice debate wide open

Mobile is not a subject that attracts widespread agreement, as shown by our recent list of analyst forecasts .

And it was no different at our recent Mobile Internet Roundtable, where a lot was discussed but I don’t think was necessarily settled.

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The Web Week in Review

From more Yahoo drama to a big money investment and rumoured acquisition to the news that the mobile phone may be great for brain tumours, the tech news that interested me this week was diverse.

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Madwords: the trouble with Google Adwords on mobile

Thomson Financial believes Google will generate an astonishing $21.31 billion in mobile advertising revenues in 2009. I don’t. Moreover, I think Google is going to have a hard time migrating Adwords to mobile.

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Email + SMS convergence = customer convenience

Right person, right place, right time.... right environment: some thoughts on the challenges and opportunities of multichannel customer communications.

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Social networks 'could become content platforms'

One in four users of social networks say that these sites could become the main way they access music and video content in future, according to a new survey.

Entertainment Media Research's 2008 survey (pdf) finds that social networks have a significant effect on content discovery, with 30% of users searching through them for new music.

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