Posts in Mobile

I Am T-Pain shows brands and celebrities how to use the iPhone

Hip-hop star T-Pain's personal brand is based on his signature synthetic, modulated sound. It's the product of his unique use of the Auto-Tune audio processing technology developed by a company called Antares Audio Technologies.

The sound has earned T-Pain fame and fortune and Auto-Tune is now a prominent fixture in today's hip-hop music. It's also currently a prominent fixture in Apple's App Store thanks to T-Pain's new I Am T-Pain iPhone app.

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Mobile app review: Flickr on iPhone

The Flickr iPhone app was released this week, with many of the features that are available on the main site,  browsing photos as well as uploading and tagging photos taken on the phone.

We use Flickr for hosting the photos used on this blog, and to upload iPhone screenshots I've had the option of uploading via email, or plugging the phone into the laptop and uploading this way, which can take some time.

I'm hoping that the app can make this process a little easier...

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Don't look now, but the ad market might be picking up

After a year of falling media budgets and ad spending restrictions, positive hints about the advertising market are starting to pop up. Except after the trauma that hit the ad market last year, no one wants to be on the record saying that the ad spend has hit bottom and is set to pick  up.

And yet, that's what it's starting to look like.

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Yelp embeds augmented reality into iPhone app

Yelp's has cunningly added augmented reality functionality as a hidden feature in its existing iPhone app, for iPhone 3Gs users. 

The Easter egg can be unearthed by simply shaking the app a few times (actually, to the amusement of my colleagues, I shook my phone for about five minutes before it decided to work). It's only available for the newer version of the iPhone because it needs to use the compass. 

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Spotify and the problem with customer ratings and reviews

Spotify and the problem with customer ratings and reviewsWe all know that customer reviews can boost trust and credibility, and as such they can drive serious improvements to conversion rates and search rankings.

But Houston, we have a problem. The problem with customer reviews is this: the lack of proper customers.

The launch of the Spotify iPhone app demonstrates this issue quite clearly. Non-paying customers are giving one-star ratings to the app on the basis that they are non-paying customers!

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App review: Spotify on iPhone

The eagerly awaited Spotify app is now available for download for UK and European mobile users to download, for both Android and iPhone users.

The app allows you to sync playlists, stream music to your phone through a wi-fi connection, and best of all, to access playlists when you are offline.

I've been trying the new Spotify iPhone app out...

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Retailers need to embrace m-commerce if they want consumers to start shopping

The mobile market is expected to explode in the coming years thanks to the popularity of smartphones. But for the market to really take off, retailers need to get comfortable selling their wares in the space.

According to an eMarketer survey released this week, that hasn't happened yet. The new study, “Mobile Commerce: Ahead of Its Time," shows that while 70 million American consumers will access the mobile web from their phones this year, retailers are hesitant to sell products to them. That ought to change over the next year.

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How do you find the best iPhone apps?

With more than 70,000 apps available to download for the iPhone, Apple's App Store doesn't really do enough to help users find what they need.

Unless you know exactly which app you want, then searching for new apps can be a slow and frustrating process. I've been taking a look at the App Store, as well as a couple of alternatives for discovering new apps...

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Foursquare gets past the man power problem by crowdsourcing its Vancouver launch

What do startups strapped for cash — and time — do when they want to expand their brand into new places? In the case of  Foursquare, they're letting their users do it for them.

The location-based messaging service, begun by Naveen Selvadurai and Dennis Crowley in New York City, has been getting a lot of positive press lately. (I've written previously about the company here.)

But keeping up with all of that attention is a different story. While many online companies can easily push their web presence globally, Foursquare is currently only available in 22 cities. The technology is capable of working anywhere, but making it useful takes work on the ground. And in Vancouver, users are willing to put in those hours themselves. Starting on September 9, Foursquare is launching in the Canadian city. With a little help from the city's residents. And marketing firm 6S. If it goes well, this could greatly expand the company's reach. And show how a little positive word of mouth can go global.

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Best practice tips for iPhone apps

Apps are big business, with Apple recently passing the landmark of 1.5bn apps downloaded by users, and there are now more than 65,000 iPhone apps in the App Store.

With so many competing apps, developers and brands need to deliver the best possible user experience. Here are a few best practice tips for improving the usability of iPhone apps...

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Mobile site review: Autotrader

Autorader.co.uk is the most popular motoring website in the UK, claiming 10m unique visitors per month. It also has a mobile version, which it relaunched last year.

It offers an alternative to used car search tools on manufacturer's websites, which can be frustrating to use, and it's a potentially useful service for people to compare car prices on the move. I've been trying out the mobile site...

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Gartner: mobile will grow 74% this year. And explode by 2011.

It's been the year of mobile for about a decade now. But thanks to the iPhone (and other smartphones), it looks like mobile advertising is set to make some actual progress this year.

According to new study by Gartner, mobile ad spending worldwide will grow 74% this year to $913.5 million but not really accelerate until 2011, when advertisers are expected to commit to mobile as part of the digital shift in the ad market. 

And what is bringing in the most money in mobile so far? The dreaded banner ad.

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