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Posts in Mobile

Warner calls on moblog for movie promo

British user-generated content network moblogUK will provide the backend to a promotional website for the forthcoming Warner Pictures movie, The Science of Sleep.

The Michel Gondry film will ask people to people to capture their dreams in video, audio or still image, and post them to a moblog (mobile phone photo weblog) used to support the release. DreamBlog.co.uk is linked to from the movie's official website.

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Vodafone to offer MySpace on its mobiles

Vodafone has cut a deal with News Corporation's MySpace to allow users of its mobile network to access the social network via their mobiles.

The service will launch first in the UK, followed by other major European markets, believed to be France, Italy and Germany.

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Mobile networks 'mull new-build search engine'

European mobile phone networks could start their own mobile search service as they consider how to increase revenue from search advertising, according to a report.

The companies will use the 3GSM World Congress, the world's largest mobile industry exhibition and conference, in Barcelona next week to consider a joint initiative aimed at replacing lost revenue from falling access costs with that from on-the-move ads.

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Emap buys mobile UGC firm Yospace for £8.7m

Emap's consumer media department has acquired YoSpace, a technology firm which specialises in user-generated content.

The deal is worth £8.7m, with a further £5.7m payable based on performance targets. YoSpace's clients include O2, Vodafone, Orange and 3.

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Murdoch gets his hands on Crazy Frog

News Corporation says it will have secured a controlling stake in mobile ringtone and animation provider Jamba by tomorrow.

The Rupert Murdoch empire has formed a joint venture with VeriSign, which bought Jamba for $270m in 2004.

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AdMob shows billion mobile ads in a year

Mobile pay-per-click advertising intermediary AdMob has delivered 1bn ads to mobile devices in its first year, according to the company.

The firm, which numbers former ZagMe marketing director Russell Buckley as a managing director, launched in January 2006 as an equivalent of Google AdSense for mobile.

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EU study predicts 400% growth in online content revenue

Revenues from online creative content across Europe will reach €8.3 billion (£5.5 billion) by 2010, according to an EU study. The spread of broadband, mobile and the adoption of digital gadgets will drive the growth.

The research, titled 'Interactive Content and Convergence: Implications for the information Society' assessed the outlook for the online content market, identifying growth areas and potential 'roadblocks' for the market.

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Interview with Reevoo CEO Richard Anson

Richard Anson is the CEO and co-founder of Reevoo, an aggregator of trusted reviews for technology etailers.

Through its Reevoomark service, the company incorporates reviews from confirmed purchasers of products into sites such as Comet and Jessops, earning money on a CPM basis. After recently securing Series-A funding, it is also developing its own site into a social shopping network, and looking to expand into other areas of retail.

We caught up with Richard earlier this month to ask him about the business case for teaming up with Reevoo...

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iWant strikes again

Once again, Apple has started a new year by announcing a plethora of exciting goodies for technophiles, with the long anticipated iPhone taking centre stage.

As a fairly committed early adopter (I have not used a paper diary since 21st December 1996 – yes I do know the date exactly, because my latest Palm based PDA has all my diary entries since then), I am already drooling.

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Jobs unveils Apple's iPhone

Accompanied by rapturous applause from Apple's legions of fans, many of whom queued for hours to see him, Steve Jobs unveiled the eagerly awaited iPhone at the Macworld Expo in San Francisco last night.

The new gadget from Apple certainly looks impressive, and will come in 4GB and 8GB versions, costing $499 or $599. It includes a touchscreen with virtual keyboard, a 2 megapixel camera, is WIFI enabled, as well as containing all the functions of an iPod.

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Yahoo! to deliver search and ads to 3 customers

Yahoo! has signed a deal with mobile phone network 3 to carry its Go 2.0 mobile service on 3G handsets.

The portal announced the new version of its internet search and content application at the Consumer Electronics Show in Las Vegas on Tuesday; it lets users search for pages, directions, listings, news and more from a single interface.

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Mobile users 'annoyed' by text ads

Mobile marketers have been warned they must ditch intrusive SMS ads in favour of text-message coupons, quiet banner ads and ad-supported widgets if their straight-to-phone messages are to succeed.

A report published by technology research firm Forrester after Christmas found that 79% of mobile users surveyed are "annoyed" by the prospect of receiving advertising on their handset.

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