Posts in Mobile

Social media meets Xbox Live

The convergence of the television and the web has been promised for more than a decade now. Anyone remember Microsoft's acquisition of WebTV in 1997?

There were good reasons at the time to see the potential of a marriage between the internet and the TV, and there still are. Like a lot of predictions, however, this one was a bit premature. But is now the time?

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How to use Google Voice to increase reorders

I just received an email from nutritional supplement retailer Jigsaw Health, about a new program they offering their existing customer base.

After speaking to President and Co-Founder Patrick Sullivan Jr, I learned that 80% of their monthly revenue comes from returning customers (and they don't even offer an auto-ship program).

How? By setting up Google Voice so that repeat customers can place orders via text message. Let's take a look at how this works...

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Ad wars: AT&T forced to fight Verizon on its own

When Verizon went after wireless competitor AT&T with a "There's a Map for That" commercial showing AT&T's inferior nationwide 3G coverage in the United States, AT&T was caught off guard.

Its response: file a lawsuit. The justification: AT&T believed that the map was deceptive and that consumers would not understand that its map excluded areas where 2G coverage is available.

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Time tackles technology with Techland

It's a blogger's world and print publications just live in it. Thanks to the power of internet self-publishing, mini media empires have been built by small companies and passionate individuals working from their homes.  Increasingly, these online mini media empires have complicated the picture for print publications whose online presences have been forced to compete on less favorable terms for a more fragmented online audience.

In an effort to stay relevant, print publications are trying to sup up their internet efforts. The latest example of that: Time's new tech/geek blog, Techland.

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Are middlemen a luxury, or necessity?

Joe Hewitt is the Facebook employee responsible for the super-popular Facebook iPhone app. But thanks to Apple, he's decided to move on.

On Twitter, he announced that he "handed the Facebook iPhone app off to another engineer". Soon after, he revealed the reason why: the tyranny of Apple.

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Mobile news sites: best practice tips

Most of the UK's newspapers now have mobile versions of their websites, but many could provide a better range of content and user experience.

Here are some best practice tips for mobile newspaper sites...

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Google acquires AdMob: solidifies place in the mobile ad market

Google may have its fingers in a lot of pots when it comes to digital advertising, but to date, it has not replicated its runaway success in search. While the company may be late to market with its online display advertising play, Google is not risking the same fate in mobile.

From the Android to mobile search, Google has been making plays there for months. And with today's acquisition of AdMob, the search giant will have more of its bases covered in that market.

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Outlook for online retail is bright this Christmas: survey

According to a new survey,  93% of consumers are planning to do at least some of their shopping online this Christmas, with 71% planning to buy more than half of their gifts on the web.

The survey by eDigitalResearch and IMRG reveals that more people are planning to shop online this year, and now that the threat of Royal Mail strike action has receded, there is some cause for optimism for online retailers.

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Q&A: Sienne Veit on Marks & Spencer's social media strategy

Marks & Spencer's online strategy has gone through a variety of changes in recent months. As well as revamping their main website, the British retail giant has embraced social media by incorporating ratings and reviews into their website, and using Facebook and Twitter to join the conversation and better engage with customers. 

It is encouraging to see a major brand like M&S experimenting with new online channels. By incorporating social media into their strategy, Marks & Spencer has enhanced its ability to respond to customers. Additionally, the brand is better placed to manage their online reputation more effectively.

At a recent iCrossing social media briefing, I asked Business Development Manager, Sienne Veit about the changes that Marks & Spencer has implemented and the impact of social media on the brand. 

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Q&A with Spotify CEO Daniel Ek

Spotify has been a revelation since it launched late last year. The innovative ad-supported music service allows users to access and play full-length tracks for free.

Alternatively, there's the option of paying a small monthly fee to sign up to the premium version in order to remove the ads and access the mobile version. 

All in all it's a fine playground for anybody who loves music. I caught up with Spotify CEO Daniel Ek, who talks about the company's progress and plans...

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PayPal turns to developers in its quest for world domination

When Steve Ballmer repeated the now-famous and parodied words, "Developers, developers, developers", he may have been far more sane than he looked at the time.

From Apple to Facebook, some of today's most successful and popular internet companies are taking advantage of third party developers to extend their products and make them more useful and appealing. In many cases, these companies owe some of their success to developers.

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30+ Twitter Lists and 5000+ Twitter accounts worth following

Twitter Lists are now officially available to all of Twitter's users. And there are plenty of them. While it remains to be seen whether Twitter Lists will help Twitter boost user engagement, Lists offer a no-hassle means to discovering and following people who you might find interesting.

Here are 30+ Twitter Lists that collectively follow more than 5,000 interesting Twitter accounts.

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