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Posts in Mobile

Yahoo! adds features for mobile publishers

Yahoo! this morning unveiled new tools that make it easier for publishers to mobilise and monetise their website content.

The Yahoo! Mobile Publisher Services help producers gain prominence for their sites in new mobile search services and allow them to make money from a range of ad formats.

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Yahoo! launches oneSearch for mobile web

Yahoo! has launched its oneSearch mobile search platform for mobile web browsers, taking its new search marketing service to a greatly expanded number of handset users.

Previously, oneSearch, which delivers enhanced results and listings for the small screen, was only available in Yahoo!'s downloadable Go 2.0 application, launched in January. Results pages display search-related ads and sponsored banners.

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10 reasons why mobile advertising is doomed

Isn’t it funny how we’ve been hearing that ‘This Is The Year For Mobile’ every year since, oh, about 1863?

This seems to have been driven by hugely bullish forecasts from various analysts over the past decade, and the desire among investors to get this message out to market in order to Make Things Happen. Yet mobile marketing has never been the big story, for any number of reasons.

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Nokia launches mobile ad network

Nokia has announced the launch of a new advertising platform that allows marketers to plan and manage ad campaigns across a wide number of mobile phone configurations.

The Nokia Ad Service aggregates several mobile web publishers, including nokia.mobi, that can be sold to advertisers as ad space in a single package.

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SMS reminds immigrants to go home

The UK government could turn to mobile marketing technologies in an effort to get on top of immigration control.

Among measures proposed by the Home Office, visitors to the country would receive a text message reminding them when their visa is due to expire.

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Interview: Saul Klein, venture partner at Index Ventures

Serial web investor Saul Klein was recently appointed as a venture partner by London-based VC firm Index Ventures. Saul is planning to help Index spend its new technology fund and he will also work with its existing portfolio.

He spoke to us about why European start-ups need better access to experienced entrepreneurs, why he thinks social shopping is over-hyped, and what's driving the renewed interest in internet companies from investors.

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Big brands not doing the business on eBay

Several big brands including Orange, B&Q and 3 seem to have been underperforming on eBay recently, posing questions about the effectiveness of their stores on the auctioning site.

The companies have been using eBay to sell surplus or reconditioned stock - items that can no longer be sold to high street customers but have huge appeal to bargain hunters.

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Inventor challenges Slingbox on patent claim

A Texan inventor has launched an audacious court case against TV-shifting hardware maker Sling Media, claiming a patent infringement.

Stuart Mershon claims the Slingbox, which uses the internet to rebroadcast TV content from a user's lounge to a PC or mobile phone anywhere in the world, infringes on a system he invented to transmit home audio signals to a remote speaker over wireless telephone networks.

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888 sees revenues rise 7%

Online gambling firm 888 Holdings Plc has posted a 7% rise in profits for 2006, despite the loss of business which resulted from the recent US ban on online gambling.

888 Holdings lost just over half its sales and was forced to cut 25% of its workforce after shutting down its US operations when Congress banned internet gambling.

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Pricerunner launches mobile service

ValueClick Europe is entering into partnership with mobile software provider Picsel to produce a mobile version of Pricerunner's website.

Customers can download the application free from pricerunner.co.uk, and will see a full colour mini version of the site with full functionality.

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Vodafone adds Google Maps to mobiles

Vodafone is to partner with Google to provide a version of Google Maps for users of its mobile phones.

Vodafone said it will, in conjunction with Google Maps, provide easy-to-use maps and local listings, as well as local search and navigation capabilities.

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Yahoo! launches mobile ad platform globally

Yahoo! has extended its mobile display advertising system to 18 countries outside the US, as well as announcing a number of deals with advertisers to target mobile web users.

The company said brands including Hilton's Embassy Suites, Intel, Nissan, Pepsi and Singapore Airlines had committed to buying ads on its mobile internet service.

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