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Posts in Mobile

Nokia buys mobile ad firm

Finnish mobile phone manufacturer Nokia has acquired US mobile advertising firm Enpocket as it bolsters its position in the market.

Enpocket provides technology and services for mobile advertising and delivers mobile ads in various formats, including mobile internet ads, video, SMS and MMS.   


New mobile payment system goes live in UK

PayForIt, the new payment scheme backed by the UK’s five mobile network operators, has gone live.

The system began operating on 1 September, offering a standardised way for content providers to process payments from customers on different networks.


Yahoo! confirms Actionality buy

Yahoo! has confirmed it has bought German software firm Actionality to boost its mobile offering for advertisers.

The deal, which has been rumoured for a couple of weeks, will give Yahoo! ownership of Actionality’s mobile marketing platform in return for an undisclosed sum.


Ted Baker's Martin Newman on multi-channel retail

Martin Newman is the head of e-commerce at fashion chain Ted Baker and is one of the few UK retailers to have been selling on the web for over ten years. He has experience across all aspects of e-commerce, as well as retail, direct mail, web kiosks and mobile.

We talked to Martin about the opportunities for retailers in the multi-channel arena, as well as challenges such as integration and conversion tracking.


Customers 'annoyed by mobile provider spam'

The UK’s mobile operators are annoying many of their customers with “irrelevant” marketing messages, according to a new survey.

The GfK NOP research, commissioned by Pontis, found a lack of segmentation by mobile service providers when marketing their services.


Match.com launches new mobile service

Online dating giant Match.com has launched a new version of its service for mobile users.

The MatchMobile service, provided by Trilibis Mobile, allows users to search through profiles and send and receive text messages when they peak the interest of another member.


Premium TV bought by US investors

Digital content provider Premium TV has been bought by Access Industries, the US group behind pay TV service TopUpTV.

The deal, reckoned to be worth around £25m, will see Access picking up Premium TV’s portfolio of over 150 websites and 50 mobile sites. 


M-commerce sites 'failing to satisfy users'

Mobile customers are "profoundly dissatisfied" by m-commerce sites that don't allow them to make purchases, according to a new survey.

The report, by Strategy Analytics, found mobile users didn't like being limited to research and pre-purchase evaluation and considered m-commerce sites to be vastly inferior to their fixed internet counterparts.


Mobile users rarely read emails - study

Mobile users mainly rely on their laptops and PCs to view emails, according to new research.

ExactTarget's mobile email marketing study (pdf) found 88% regularly review messages on computers after first checking them via their handsets.


Apple's iPhone hacked within days of release

It was only released last Friday, but hackers have already found a way to get into to iPhone's master password.

Since the much-hyped release of Apple's latest gadget, hackers have been trying to understand how to activate the device with any sim card, instead of having to use AT&T, the exclusive carrier for the iPhone.

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Nielsen buys mobile monitoring firm

Measurement group Nielsen has boosted its ability to track consumers’ use of mobile services with the purchase of market research firm Telephia.

The deal, expected to close by the third quarter, follows closely after Nielsen’s launch of a unit focusing on people’s use of mobile content services and the sector’s impact on established media behaviour.


Bank tests mobile Visa payments

US bank Wells Fargo is to begin testing Visa's mobile payments system with 50 of its own employees.

Introduced earlier this year, the system allows customers to buy goods using mobiles equipped with special chips that can be swiped over retail scanners.